Vicky always gets excited when she hears from her listeners. She talks about an email conversation she had with Louise, who recently increased her prices. Louise asked Vicky if she still believed prices are regional and although Vicky believes it's true to some degree, it still shouldn't deter you from increasing your prices. Yes, you may lose customers, but the increase in profits will make up for that.
Key Takeaways:
[1:55] Vicky and Joe did their first Parkrun 5k.
[4:30] They're getting live chickens next week!
[10:45] Would you rather munch on a £1 pie or a £4 super pie?
[11:15] Louise emailed Vicky to let her know she increased her prices!
[13:35] You need to increase your prices!
[14:15] You may lose customers, but your increase will more than cover them.
[15:25] Louise asked Vicky if she thought prices are regional.
[17:10] Louise, your business is not restricted by location.
[18:35] Tim Ferriss talks a lot about the 'new rich'.
[20:00] Since Louise has increased her prices, she is now able to take Fridays off.
[20:35] Remember, it's not always about money.
[21:00] What about hustling and crushing it?
[21:30] Vicky shares a story about the Mexican fisherman.
[24:00] Wealth doesn't mean cash in the bank.
[26:40] If you focus on the money, that's not the way to do it.
[27:05] What kind of lifestyle do you want?
[28:55] Final words: Prince was an exceptional businessman.
Mentioned in This Episode:
www.businessforsuperheroes.com/
Vicky and Joe discuss some of the marketing benefits of social media and also why social media for business can be such a fine line. You can spend quite a bit of productive time promoting your business on Facebook; however Facebook can distract you from the bigger picture and turn that productive time into wasted time. Tune in to hear Vicky's thoughts on how to properly manage this.
Key Takeaways:
[1:15] Joe and Vicky are recording at Joe's office, without drinks in their hands!
[3:50] Facebook is a massive time suck!
[4:30] Vicky plans to install an app that will help her block FB/social media until a certain time.
[5:15] Facebook time is not productive time.
[6:15] Social media marketing can be really, really stupid.
[6:50] Facebook as a business tool though? It can sometimes be a fine line.
[8:25] Vicky explains why social media marketing bothers her.
[10:15] Facebook is not about selling, it's about engaging with your audience.
[11:20] What's Return On Investment (ROI)?
[14:15] You have to get ROI on your marketing or you're wasting your money.
[14:20] The problem with social media is that you don't know if it's working.
[15:00] People misidentify activity on social media for actual 'buys'.
[16:20] Let's talk about life time customer value for a moment.
[19:00] Before you do anything, work out your life time customer value first.
[19:50] How much do you currently spend on your business?
[21:00] After you've done the math, is 500 quid to acquire a customer really all that expensive?
[22:45] Conclusion: always know your numbers.
[24:20] Vicky recommends not doing Google ads yourself.
[25:30] Email lists are key because they're yours. Google/Facebook/etc doesn't own it.
[27:10] Stay tuned for next week's show!
Mentioned in This Episode:
www.businessforsuperheroes.com/
Vicky and Joe have officially moved into their new house, but of course, everything is an adventure with these two and Joe shares what happened as they were settling in. Today's episode is a continuation of last week's show and Vicky answers Bobbie's second question. She talks on why you should email your prospects every day and also mentions a great trick to help you give value to your audience without giving everything else away for free. Tune in for more!
Key Takeaways:
[2:15] Vicky and Joe are in their new house.
[2:40] Joe talks new house adventures that could have turned dangerous.
[7:25] The cats are completely confused.
[7:45] This week we answer Bobbie’s question.
[8:20] If you can't take a holiday in your business, you have a shit job.
[9:15] It's a huge red flag when you can't take time off of your business.
[12:45] If you email your prospects every day, you're going to be there when they need you. Is it too much though?
[13:40] When you email people every day, give them something of value.
[14:00] You can give away the 'what' and 'why', but save the 'how' for paying customers.
[16:00] Vicky hasn't received any hate mail for the podcast yet. Go on! She dares you.
[17:10] You need to train people to do what you want them to do.
[17:45] But won't my email prospects get bored if I email them every single day?
[19:55] The easiest people to sell to are the people you've already sold to.
[20:05] Think about your past customers before you start chasing for new ones.
[21:00] Hey, just a heads up, don't treat your current customers like shit.
[22:00] Contact all the people who have done business with you in the past and ask them to buy something else from you.
[22:45] If you take action, you'll do better than 99% of people out there.
[22:55] Write a list of people who have just bought from you days, weeks, and ages ago and message them in that order.
[24:15] Visit resources on Vicky's website to get a great email marketing mini-course.
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/resources
Bobbie wrote in saying she asked several of her clients for testimonials, but is unsure what to do with them now that she has them. Vicky shares her tips and further explains why having testimonials is so important. Joe has a hard time receiving testimonials from his clients because there are often confidentiality agreements in place. However, Vicky offers a creative solution on how he and you can get around those without breaking the contract.
Key Takeaways:
[0:50] It's 7:30am and there's no gin.
[1:10] Vicky and Joe are not very awake right now.
[1:35] Vicky reads out loud Bobbie's email about testimonials.
[2:25] Good job for getting testimonials!
[4:25] Why are testimonials useful?
[5:50] Vicky loves cricket.
[7:00] When in doubt, we look to other people's behavior.
[8:40] When you need help, don't scream out help, because people automatically assume someone else will help you.
[10:25] The very best business comes from word of mouth sales.
[11:50] How does Joe get his testimonials?
[13:10] Stop paying attention to what everybody else is doing and focus on your own business.
[15:25] How do you get testimonials when there's a confidentiality agreement in place?
[18:30] There's no such thing as too many testimonials!
[21:20] Where should you put your testimonials? Everywhere!
[24:20] Come back next week to get the answer to Bobbie's second question about pestering people with emails.
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
Influence: Science and Practice by Robert Cialdini
It was Vicky's birthday on Monday and she received tons of letters and concerns over Joe's gift choices (he gave her a chainsaw). One of the happy birthday letters she received was from James, who asked Vicky how to make correct assessments on what to charge. This letter is what sparked today's conversation about knowing what to charge and finding out what you're really worth.
Key Takeaways:
[0:40] Noodle joins us on today's podcast!
[0:55] It was Vicky's birthday yesterday and Joe bought her a chainsaw.
[2:25] Hi James! You're now the subject of the podcast.
[3:10] Want a copy of Vicky's book? Feel free to email her and she might send it to you for free.
[4:25] How much should you charge?
[5:40] You can't possibly charge if you don't know what the project is.
[6:30] People going to you for a problem, often don't really know what the real problem is.
[9:35] Most agencies will treat you like a commodity.
[10:50] The problem with working with agencies is that they already 'know' what you’re worth.
[11:45] You can learn a lot from agencies though, like how to work with clients and the overall industry.
[11:55] If you want to earn more money, then you'll have to leave an agency.
[12:30] As an independent freelancer, you're not working for somebody, you're working with them.
[13:40] Who does Vicky work with and why?
[17:20] Do what you do best. Work with your strengths.
[22:30] James! What kind of clients do you want to attract?
[26:40] Double check your website and the kind of message you're putting out there.
[26:45] Word of mouth is still the best way to get great clients.
[28:35] Want a copy of Vicky's book? Send her a haiku.
Mentioned in This Episode:
Vicky and Joe sit down for another engaging episode on the Business for Superheroes podcast. Vicky first goes into a little pet peeve she has with people who claim to be copywriters when in fact they're just writers. The key difference between the two is that copywriters have to include an element of psychology and persuasion into their content, whereas writers do not. Vicky and Joe also discuss business lessons you can learn from the TV show Breaking Bad.
Key Takeaways:
[2:45] Vicky has a waiting list for her potential clients, right now.
[4:25] Someone on Facebook was looking for a copywriter. Out of curiosity, Vicky checked out the candidates and she found the copy from their websites were absolutely horrid.
[4:50] Not everyone can be a copywriter.
[5:05] A copywriter doesn't just write. They know how to use psychology and persuasion.
[5:30] Hang around people who are better than you and you will become better at your craft.
[10:20] You have to look out for yourself before you can look out for anyone else.
[13:50] Let's talk Meth.
[14:15] Vicky and Joe love Breaking Bad and talk on some of the key business lessons you can learn from Walter himself.
[19:15] Vicky genuinely recommends watching Breaking Bad if you own a business.
[21:50] In order for your product to be good, you need to do your research and you need to be good at what you do.
[22:05] If you're doing too many things at once, it ends up diluting everything.
[23:25] Watch Breaking Bad if you haven't already!
[23:55] Shout out to Aaron who is listening to the podcast.
[25:00] Feel free to email Vicky anytime!
Mentioned in This Episode:
Vicky asks an important question in today's discussion with Joe. What are you doing currently to generate more clients and customers for your business? How about, who are your dream clients? Vicky recommends writing down the top 100 people/customers/companies you'd like to do business with and then develop a nine step direct mailing campaign. In this episode, Vicky explains why you should do this and shares creative examples on how you can do it.
Key Takeaways:
[1:20] What are Joe and Vicky drinking tonight?
[2:15] What are you doing to find clients and customers?
[3:15] Do you have a 'dream' client?
[5:45] It's difficult to change, change is hard.
[5:55] Take a second to see how you behave and if it consistently bugs you, do something about it.
[8:00] The only reason why Vicky signed up to run a half marathon is because she really liked the medal they give you.
[10:15] Consider sending a direct mail to your dream client.
[12:15] Vicky talks about a carpet cleaner and what he was doing right.
[12:45] Make a list of the top 100 companies you'd like to work with and then make a direct mail plan.
[13:25] Vicky and her client sent handcuffs in the mail and it generated around half a million quid worth of business in the first two weeks.
[14:50] Put together a nine step mailing campaign.
[16:15] This does require an investment upfront. It's not free.
[17:40] Learn from Vicky's mistakes, but sometimes you just gotta make mistakes and learn from them.
[18:25] What was the best direct mail Joe has received?
[24:50] Watch what this cat litter company did to target their customers. Link in the show notes.
[25:20] Next week Vicky will be talking about ROI!
Mentioned in This Episode:
http://www.businessforsuperheroes.com/
Vicky shares a quick recap of last week's episode and how she can still be a victim of a fixed mindset. Vicky and Joe discuss their love for Buster Keaton and why he's so good at building relationships. Buster used to ask his audience for feedback on his performances, but the main message of what Buster did so well was building a strong connection with his audience. Vicky and Joe break down further on why you should always focus at least an hour a day on marketing.
Key Takeaways:
[1:55] Vicky and Joe are trying to buy a house.
[2:25] Banks are assholes.
[2:35] Vicky realizes she has been taking the power away from herself by having a fixed mindset.
[4:00] Vicky can either choose to be stressed for things she can't control or choose not to be stressed.
[4:45] Buster Keaton! He's awesome!
[5:15] The next person to leave the most useful review on iTunes/Stitcher Radio will receive a Buster Keaton collection.
[9:30] How do you eat spaghetti?
[11:25] Buster Keaton understood the value of connecting with his audience and building relationships.
[11:55] Biggest strategic mistake small business owners make? Focusing on the short-term.
[14:15] While you're saying yes to everything, you're missing the real opportunities.
[14:35] You have to set time to market yourself every day.
[15:05] All you need is an hour a day if you have a focused plan.
[15:45] Where's the easiest money? In existing customers.
[17:10] What do rich taxi drivers do?
[18:55] Don't chase the transactional customer, they are temporary and they are cheap.
[24:55] Shoot-out to Jen!
[25:15] Vicky is a very much ‘what you see is what you get’ type of person.
Mentioned in This Episode:
Vicky and Joe sit down to discuss the differences between a fixed mindset and a growth mindset. Vicky is currently listening to an audiobook titled Mindset by Carol Dweck and discusses some of the points the author makes in the book. Both Vicky and Joe agree that working with someone with a fixed mindset is not only annoying but frustrating as well, because you know they have the ability to do it.
Key Takeaways:
[1:55] Let's talk about mindset!
[2:25] Vicky was interviewed on the Renegade Recruiter and is happy with the outcome!
[2:45] Vicky talks about the biggest challenge she has had to overcome in the last few years.
[3:20] Did you know Vicky used to be a jerk? She doesn't know why people are still friends with her.
[6:00] It's not about being clever, it's about working hard.
[6:35] People in a fixed mindset say 'I can't do that' and it's draining.
[7:40] We are able to learn and change.
[7:55] Having a growth mindset doesn't mean you're going to be endlessly cheerful all the time.
[9:40] Joe talks about Richard, one of the podcast’s listeners.
[11:00] It's nice getting a positive email or a comment from someone.
[14:10] Joe works with someone who won't take any risks.
[15:30] Vicky talks about Viki Shanks, an author.
[17:50] We spend too much time comparing ourselves to others.
[23:15] If you've never seen a Buster Keaton film, then you need to sort your life out!
Mentioned in This Episode:
http://www.businessforsuperheroes.com/
http://therenegaderecruiter.com/
Mindset by Carol Dweck
Unravelled by Vikie Shanks
Vicky talks about an article she read on the subject of Polari and this propels an interesting discussion between her and her husband Joe. She then goes deeper as to why slang matters in your industry, especially if you're a copywriter or a business owner.
Key Takeaways:
[1:35] Vicky and Joe are looking to buy a house.
[2:10] This week’s episode is about anti-language.
[2:50] Vicky explains what Polari is.
[8:10] Did you have a secret language as a kid? Joe did!
[13:00] Why is understanding slang or anti-language so important in business?
[14:20] Vicky reads an excerpt from a book she has.
[15:20] Listen to your clients. Listen to how they talk to each other.
[17:10] You will be covered in bruises when you join the circus.
[18:15] Think about how your target audience speaks.
[19:35] Join forums, social media, and really listen to them. Pick up their phrases.
[20:10] Vicky shares examples.
[21:30] Vicky talks about Donald Trump and his marketing strategy.
[23:40] There are people using the power of language for evil. Be aware of how they're doing it.
[26:05] Learning how to speak the same language as your audience is not being fake or un-genuine.
Mentioned in This Episode:
Oli Luke is a marketing consultant where he helps UK marketers and sales teams build highly profitable direct-mail campaigns. He discusses with Vicky some of the quick steps you can take to increase sales and traffic. He also reminds the listeners that there isn't a 'one-size-fits-all' approach to marketing, so be sure to test and track each strategy accurately. Listen in to find out more!
Key Takeaways:
[1:20] Who is Oli Luke?
[2:45] What's the easiest way to increase business sales?
[5:40] How has Oli helped his clients?
[8:35] You don't have to spend a lot of time on marketing.
[8:40] Sending direct mail is really fun to do.
[10:35] How can you get more inquiries in the first place?
[12:35] You have to test and try stuff.
[13:20] There is no right answer to every business. You have to see what works and scale from there.
[15:30] What's the quickest way to make sales?
[18:20] Oli has a free report on easy marketing strategies you can implement in your business.
Mentioned in This Episode:
http://www.businessforsuperheroes.com/
Vicky and her husband Joe discuss big corporations dodging taxes and why the universe, in general, doesn't care about you. Vicky believes corporations try to dodge taxes due to them being a rather faceless entity with departments. If only they just put one person in charge of their taxes to have more accountability for their actions. Vicky overheard on the radio that big corps are also destroying independent businesses and she expands further on the topic.
Key Takeaways:
[1:25] The universe doesn't care about you.
[1:35] Vicky and Joe talk about big corporations dodging taxes.
[4:10] Would society work better if there were charities instead of taxes?
[4:25] There's a lot of tax dodging from Amazon/Starbucks/Google/etc.
[4:55] Wouldn't the government be better off trying to close the legal loopholes?
[5:45] Vicky believes corporations dodge taxes because they're detached emotionally.
[6:50] Are the corporations who are dodging taxes, also destroying independent businesses?
[7:40] Vicky talks about an independent bookstore called Stephanie Books in London.
[12:15] Every customer is a lazy customer.
[15:05] Vicky talks about her local ski and sports shop.
[20:35] Vicky is by no means rich, but she is busy and would pay to have some of her time freed up.
[24:05] How can you entice people away from big companies?
Mentioned in This Episode:
Vicky Fraser invites her husband, Joe, on the show to discuss time and productivity. Vicky would like to remind everyone that we all have the same amount of hours, minutes, and seconds in one day, so we have to make the most out of it. Vicky emphasizes the importance of focusing on marketing within your business as a way to truly make the most out of your time and live a better quality life.
Key Takeaways:
[1:35] You don't have time? This is an EXCUSE!
[5:50] Be honest, you do have time.
[6:25] You're better off just saying 'no' instead of 'I don't have time'.
[10:25] Don't have time to do marketing? Do you mean you're just a little overwhelmed?
[11:10] Marketing is important.
[11:50] It can be a frustrating circle for a freelancer.
[13:40] You can't spend all of your time working, you need to eat, sleep, and spend time with your family.
[14:10] You owe it to yourself and your family to make time for marketing.
[14:30] Remember, not everything that happens to you is your fault.
[15:00] The little failures are the useful ones.
[17:35] Don't feel bad about not being productive; however you do need to take responsibility for it.
[17:45] Sounds simple, but make a list of your tasks.
[20:20] Categorize your tasks as important, urgent, or not important.
[21:45] Outsource as much stuff as you can.
[23:15] Contact Vicky if you need a VA.
[23:40] You can't outsource everything right away, so just pick something small.
[25:15] Buy Vicky's book if you haven't already and do the exercise in chapter three.
[26:00] You're entitled to your time.
[27:10] Shout out to Podfly!
Mentioned In This Episode:
http://www.businessforsuperheroes.com/
https://www.facebook.com/soverybritish/
On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about Email Marketing, which is one of Vicky’s favourite topics. She believes everybody ought to be using email marketing – Why? Because it’s awesome, and it’s an inexpensive marketing strategy that yields high returns.
Key Takeaways:
[2:43] Email marketing – tales of success!
[5:13] What kind of success does Vicky have with email marketing?
[8:19] There are many pervasive myths about email marketing.
[8:46] Myth #1: Email marketing doesn’t work anymore.
[10:59] Myth #2: People don’t read emails anymore.
[14:26] Myth #3: People will think you’re a spammer.
[16:12] Myth #4: People think their customers are too clever & sophisticated to respond to Vicky Fraser style of emails.
[18:36] Myth #5: People think their customers don’t like to be sold to.
[20:08] Myth #6: If I email my list, they will unsubscribe.
[22:42] Vicky’s advice this week.
Mentioned in This Episode:
www.businessforsuperheroes.com/inner-circle
On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about the power of habit and the habit loop. Vicky also shares advice on how you can change a bad habit and how good habits are important for success.
Key Takeaways:
[0:50] What is Vicky’s worst habit?
[1:59] How did Joe stop smoking?
[3:25] How did Vicky stop smoking?
[4:18] What is the habit loop?
[5:13] You can’t control what happens to you but you can control how you react to it.
[8:26] Focusing your time and energy on stuff you can do & the power of habit.
[10:27] Good intentions are worthless on their own and success requires action.
[10:41] Success has a lot to do with consistency.
[12:54] We have two selves: a conscious self and an unconscious self.
[13:43] Your unconscious brain takes over certain tasks in your life.
[14:17] Your habits run about 40% of what you do.
[16:28] Almost everything we do is habit.
[17:50] You feel good after exercising because you’re in a habit loop.
[18:50] The bad news: you can’t break habits.
[20:56] The good news: once you form habits you can change them.
[24:35] A simple way to change your bad habits.
[26:03] Next week Vicky will talk about email marketing.
Mentioned in This Episode:
www.businessforsuperheroes.com/inner-circle
The Power of Habit by Charles Duhigg
On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about 'storeyselling’, because the secret of selling has always been "a damn good story". Vicky will share her insights on why stories are so powerful and why it’s essential to use them in all of your marketing.
Key Takeaways:
[1:51] Vicky shares some of her favorite storybooks.
[8:59] If you want people to remember stuff, tell them a story.
[12:32] We are interested in stories about people.
[13:55] Stories are really powerful.
[15:25] Why are stories so powerful?
[17:38] Our brains are hard wired to respond to stories and we make decisions based on our emotional responses.
[21:40] Jennifer Aaker's experiment demonstrates the importance of stories.
[23:14] Vicky's suggestions on storytelling.
[25:19] Vicky’s inner-circle has access to her hour-long online tele-class on storytelling.
Mentioned in this Episode:
www.businessforsuperheroes.com/inner-circle
The Feeling of What Happens by Antonio Damasio
David Attenborough vs. George Monbiat
On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about why some stories are sticky, while others tend to die sad, lonely deaths. Vicky will detail key elements that a story must have to make it sticky.
Key Takeaways:
[01:04] What does Vicky mean by “sticky” stories?
[04:51] Sharing unverified stories overshadows the scientific stories worthy of being shared.
[05:59] Stories that do get shared, spread quickly and tend to stick.
[06:15] How can you design a story that spreads like wild fire?
[11:35] What's the secret to telling stories that are sticky?
[11:41] First – A sticky story must be SIMPLE!
[12:24] There is an important difference between dumbing down and simplification.
[14:04] Look at newspaper headlines for good examples of sticky stories.
[14:44] Second – A sticky story must be UNEXPECTED!
[17:56] Create curiosity in your stories.
[19:54] Next – A sticky story must be CONCRETE!
[22:32] Penultimately – A sticky story must be CREDIBLE!
[23:51] How can you gain credibility?
[26:04] Finally – A sticky story must be EMOTIONAL!
[26:45] Next week's podcast will be all about storytelling.
[27:02] You can use the mnemonic SUCCESS to remember the key to making sticky stories.
Mentioned in this Episode:
MADE to STICK: Why Some Ideas Survive and Others Die by Chip and Dan Heath
www.businessforsuperheroes.com/inner-circle
On today’s show, Vicky will talk on the benefits of finding a niche for your business and how it can be highly profitable to do so. Finding a niche can also be mutually beneficial for your business and for your customers. Vicky will also touch on other ways you can think about a niche and share examples on how you can identify it.
Key Takeaways:
[01:13] Why does Vicky think Japan is a splendid place?
[03:00] Why chewing gum is not welcomed in Japan?
[04:22] How would you sell chewing gum in Japan?
[05:24] The creator of Hi-Chew found a highly profitable niche.
[06:02] Joe talks about his company's niche.
[08:15] You can also think of a niche as doing something no one else can do.
[10:23] Still wondering why you should choose a niche?
[11:40] As a small business, you can't compete with the mass market companies.
[12:00] A story about Levi Straus that is a good example of finding a niche.
[16:14] The point of the Levi Strauss story…
[17:56] Do not try to reach as many people as possible because of a low conversion rate.
[18:52] You'll get a much better ROI if you find a niche.
[19:19] Joe looks at a niche from the customer point of view.
[21:27] Find your niche. Don't go after everybody!
[22:58] What if you're not a marketing professional like Vicky?
[23:42] You've got to identify your niche within your market.
Mentioned in This Episode:
http://www.businessforsuperheroes.com/podcast/
Vicky Fraser is joined by her husband Joe to discuss why discounts can be dangerous and damage your business. Instead of offering discounts, consider giving special offers and adding value to your product or service. Also, start thinking about how you can up your prices.
Key Points:
[1:20] Vicky shares some uncomfortable truths
[2:20] Couple of things about price
[3:32] People rarely buy on price
[7:00] Price cuts are always a self-inflicted wound
[8:30] Discounting is not always wrong
[9:18] Most small businesses cannot afford to join discount wars
[9:40] There are situations where you can give special offers
[10:56] There are other ways to give discounts by giving special offers
[13:57] Key point: remember what problem you're solving with your product or service
[14:24] Another good reason not to discount
[17:42] Bottom line: Don't discount!
[18:10] If customers are questioning price, it means you haven't shown them value yet!
[19:22] There are techniques you can use to show value
[91:47] Vicky's Takeaways:
[21:00] Coming up next week: Niches!
Mentioned in This Episode:
Write and publish your book in 90 days course by Vicky Fraser
http://www.businessforsuperheroes.com/podcast/
Welcome to the first Business for Superheroes Podcast. Vicky Fraser is joined by her husband Joe Fraser today. Going back to the beginning of her business after Vicky quit her job, she found herself feeling stressed about being “totally unemployable”. She was lucky to receive an offer to do some freelance work, but her method of getting new customers was to hope someone turned up or to hope that she got a recommendation. This strategy turned out to be very stressful for her. She was doing really hard work for very little in return, and it was swapping time for money, but there is only so much of that one can do. She decided that enough was enough. On this podcast for small business owners and other creative professionals, Vicky shares valuable insights on becoming a successful copy writer and business owner. Today she will discuss marketing from a fresh and straightforward perspective.
Key Points:
[2:10] Joe remembers thinking that Vicky could look for a job and take all the freelance work that comes her way
[2:32] Getting new clients was exciting but it was difficult because it paid horrible money
[3:52] She decided enough was enough
[4:10] This podcast is for any small business owner
[4:26] And for other creative professionals such as designers, translators, editors, etc.
[4:46] Are you really making as much money as you want? Are your clients the upper echelons of clients who pay you top dollar on time, and are a pleasure to work with?
[5:13] If you’re not getting top tier clients, then you are where she was a few years ago
[6:02] First thing she did was to learn how to do copy writing, well
[7:14] On today’s episode, Vicky will talk about marketing
[8:03] How do we make more money? Have more time off & be more fun to be around?
[9:00] Just because you’ve got a good product it does not mean it’s going to sell
[9:06] Difference between a successful and an unsuccessful business is profitable marketing
[10:29] The first big thing you need to get your head around: you are in the marketing of whatever industry you are in
[11:19] Find out what people want and need, and give it to them
[12:25] Another big misconception about the basic principles of marketing
[13:04] Is your marketing brining you any results? Do you know if it is?
[14:09] Direct response marketing for small businesses
[15:07] Find your starving crowd and give them what they want
[15:23] Back to direct response marketing
[17:25] Bottom line: your business lives and dies on the strength of its marketing
[18:09] The difference between coffee and sex
[19:39] The profits are in the long-term relationships
[21:21] Next week Vicky will discuss why discounts can be dangerous and destroy your business
[21:50] Vicky’s Takeaways for this week:
Mentioned in this Episode:
Coca Cola