Fantastic eyebrows and where to find them! That should have been the title of this podcast, in which Suzi Gray and I talk about the weirdness of what's going on right now in lockdown and the marketing messages that have been coming out of it. Then we get into the nitty-gritty of what Suzi does (helps bring quietly rebellious business owners out of their shells) and why it's so important to do YOU. Tune in for a lot of yellow and smiling and nodding.
Key Takeaways:
[1:40] Who is Suzi and what does she do?
[3:35] How has Suzi been managing the lockdown?
[9:15] You don’t have to be pivoting right now, even if you feel like you have to because ‘everyone else is’.
[15:00] The only way you’re truly going to build a unique brand is if it’s personal and based on you, but it can be terrifying and scary!
[17:45] Suzi shares a bit of her background and why she fell in love with branding.
[22:40] Suzi has an amazing branding program opening up soon! Join the waitlist and be notified when it comes out!
Mentioned in This Episode:
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Captivationhouse.com/the-captivation-code-waitlist
The saying goes "facts tell stories sell" but facts don't even tell half the time. They go in one ear and out the other. Which is why it's so important that we hear YOUR story – so even if you think "it's all been said before, why would anyone want MY book" listen up sunshine. Tune in to this week's episode so we can bust this writing excuse back to bed where it belongs. Also find out what Vicky and Joe have been up to in lockdown (hint: it involves squirting water up a chicken's bum – to save her life, before you call animal welfare).
Key Takeaways:
[5:00] What have Vicky and Joe been up to in quarantine?
[6:10] Vicky is asking for baking tips!
[9:35] Writing excuses! Don’t have enough time?
[13:15] We don’t always learn from facts. We learn and remember meaningful things through stories.
[19:30] Would anyone like to do an early morning interpretation dance class with Vicky? Send her an email.
[21:10] You can’t change the facts, but your opinions on the facts will always be unique and different.
[22:50] Why would someone buy your book when everything is on the internet for free? Tune in next week’s episode!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Tenant of Wildfell Hall, Novel by Anne Brontë
This Is Your Brain on Music, by Daniel Levitin
Wearing some extremely snazzy hats, Vicky and Joe discuss the first of the Writing Excuses: I don't have time. In it, they talk about time – how it warps in lockdown, how some of us really do have more than others, and how you can make the most of yours. This podcast contains a bonus rant about selling under false pretences. Oh and also: they share the secret of how long it REALLY takes to write a book.
Key Takeaways:
[3:30] Do you have any bread making tips?
[6:45] Did Vicky and Joe’s local village have a black dress for a medium-sized man? The answer is yes.
[12:15] Do you really, really, actually, want to write a book? Why? What’s the purpose?
[14:35] Men and women do business very differently, especially when they have a family.
[17:45] How much time do you really need to write a book?
[21:40] Can you write a book over a weekend?
[27:00] Treat your book as if you’re working for a client!
[29:30] Make a plan and then see where you can fit your book into that plan!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Tenant of Wildfell Hall, Novel by Anne Brontë
This Is Your Brain on Music, by Daniel Levitin
Vicky and Joe have a 15-minute argument about who bears the responsibility for communication. Is it up to me to make myself understood, or you to understand? Tune in to find out who was right (Vicky) and who was wrong (Joe) and why. You'll also get the latest on Joe's progress through Wheel of Time, and why Anne Brontë was an absolute badass of a woman who was well ahead of her time and deserved all the good things.
Key Takeaways:
[3:30] Can you tell whether a man or a woman writes a book?
[7:50] Do you agree or disagree with Vicky and Joe on this one? Should it be on the teacher or on the student (to seek proactive resources) to learn a subject matter when they don’t fully understand it?
[13:55] What have Vicky and Joe been doing in quarantine?
[18:45] When writing a book, it’s critical you write a book your audience is going to understand and appreciate.
[22:40] What color will Joe’s hair be next week? Tune in to find out!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Tenant of Wildfell Hall, Novel by Anne Brontë
This Is Your Brain on Music, by Daniel Levitin
Hillary Weiss is yelling on the podcast! Hurrah! Right at the start of the coronavirus crisis, Vicky and Hillary got together via the magic of Zoom and yelled about branding. Tune in to find out where confidence comes from, why it's scary to put yourself out there, and how not to sound like an asshole.
Key Takeaways:
[1:10] What does Hillary focus on?
[3:05] What do you want to see more of and less of in your industry?
[6:25] Hiliary works with her clients on their brand messaging to help them have the confidence they need to stand out from the crowd.
[9:35] What is a statement piece and how do you leverage it?
[11:55] There’s a lot of fear when it comes to deviating from industry norms, but it is also the most powerful marketing tool you have.
[16:10] Instead of throwing more information at people, help them take the first step towards something productive.
[18:45] How did Hilliary get into copywriting and branding?
[23:15] It can be a tough position for copywriters because they can suddenly become responsible for sales results if their client doesn’t know any better.
[25:45] It’s critical to understand your client’s market first and what they’re trying to achieve before trying to offer them services.
[33:15] Absolutely check out Hillary and Margo’s YouTube channel. It’s perfect for female business owners who need an extra boost in confidence.
Mentioned in This Episode: