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Notes in the Margin

This is a podcast about one woman's mission to help entrepreneurs and business owners write and self-publish better business books. Each week, we tackle your writing excuses (because they're our excuses too) – and help you beat the Blank Page Of Doom so you can write a book that makes a real difference. Also contains adulting fails, the adventures of the TinySheeps, and a bundle of fantastic interviews with people far smarter than us. Find us at moxiebooks.co.uk.
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Now displaying: November, 2017
Nov 24, 2017

John Cleary is a professional photographer and has taken Vicky’s professional headshots a number of times. Vicky never feels comfortable in front of the camera, but she understands why it’s important to have a professional representation of yourself on your website and on your business. This week’s episode dives into what you need to know about getting your own professional shots taken. 

 

Key Takeaways:

[0:55] Who is John and what does he do?

[1:45] What’s the biggest complaint clients have, especially women, about photographing themselves? 

[4:00] John doesn’t know why women and young girls are insecure about their own photos. Maybe it’s due to the media and the retouch up of every photo.

[4:35] John had a client burst into tears because she was so nervous about having her photos taken. How did he calm her down? 

[8:55] What makes a good photo?

[13:35] What are some of the benefits of having a professional photo taken of you?

[15:10] Professional headshots do not need to be boring.

[17:45] What tips does John have for people about to go into their first photoshoot? 

[21:40] Once clients have these great photos, where should they go to use them? 

[24:35] How can someone choose a great photographer? 

[28:20] Look for photographers who specialize in personal branding. That specialized eye is really worth it for your business. 

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

John Cleary Photography

John Cleary Photography on Facebook

 

 
Nov 17, 2017

People have a hard time telling their own story, they might think it’s not interesting or worth anybody’s time, but they’re wrong! Everybody’s story is unique and interesting. If you were to think carefully, who else in your life would be able to tell your story? Don’t be afraid to share your story and refine it as you go. Good stories have rhythm and a ‘musical’ feel to them. 

 

Key Takeaways:

[2:15] If anyone wants to send Vicky and Joe a bottle of gin, please do!

[4:45] If you ever decide to go on holiday to Costa Rica, go for at least two weeks, especially if you’re in the UK. It’s a LONG flight.  

[8:25] Also, another Costa Rican lesson: Get a 4x4 car. It is a must because the roads are awful. 

[9:50] This week, Vicky will be talking about storytelling! 

[10:40] Does anybody in your life know you well enough to tell your story? 

[16:55] The first book that had a profound effect on Vicky was To Kill a Mockingbird.

[22:35] How can you tell your story (in an interesting way)? 

[28:00] Good stories have rhythm and a ‘musical’ feel to them. 

[30:00] Homework this week: Go forth and talk to people. Ask them about their story, especially people older than you. 

[31:45] Pay attention to stories that really grip you, and then study them. 

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

 
Nov 10, 2017

Welcome to the 100th episode of the podcast! Thank you so much for listening and supporting the show. This week’s episode focuses on how to entertain your customer, not just feed them boring information. People these days are overwhelmed with information, which means the best way you can stand out is by putting on a show for them! 

Key Takeaways:

[1:25] Happy 100th podcast birthday!

[3:30] How can you grab someone’s attention in this busy, busy world? 

[6:45] Customers want to be entertained. 

[9:00] You need to excite people as well as inform people! 

[10:15] Vicky wants to be a drag queen. Wait! She has an explanation. 

[11:10] There’s too much of everything in the world. People are overwhelmed with information! 

[14:15] Vicky would write her daily emails to literally nobody. It was just Joe and her mom subscribed to her list, but she kept at it. 

[17:55] Take a look at some of the shows that are really popular right now. 

[18:10] How can you make your brand marketing funny, sad, or exciting? 

[20:45] Darren Ross turns up at trade shows dressed as a superhero. He does well because trade shows are boring! 

[23:25] So, what can you do to put on a show for your business?

[25:50] Eye contact works! You need to use it much more while you’re on stage. 

[28:00] Take your next marketing piece and entertain your customer. Create a show specifically designed for your audience, and make them feel something. 

[28:45] Are you struggling to find ideas on how to entertain your audience? Well, Vicky is really good at coming up with ideas like this! You can go to Borrow My Brain if you need some help! 

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Drunk History

Nov 3, 2017

It’s no secret Steve McQueen was a chauvinist, a very cocky asshat, and even a huge diva. He was such a pain to work with, so why, and how, did he get so famous to the point where everyone just tolerated him? For all of Steve McQueen’s faults, he knew how to do one thing correctly, which was live by his own rules. Let’s find out how you can use this skillset to be the top dog in your industry. 

 

Side note: Please do not be the chauvinist of your industry. That wouldn’t be good. 

 

Key Takeaways:

[0:50] As you can see, dear podcast listeners, Joe and Vicky are sitting next to a fire place! 

[3:00] For those who are watching video, do you think video destroys Joe’s ‘charm’?

[5:35] Let’s talk about Steve McQueen. He was a very charismatic man. 

[8:35] However, Steve was a known adulterer, having slept with most of his leading ladies, and he was married three times.

[9:40] How did Steve get to be so famous where he could behave like such an ass on set? 

[11:45] You know who else was a pain in the ass? Marlon Brando. 

[13:20] How did Marlon Brando make so much money ($50m of today’s money) when he never even bothered to learn his lines?! In the Godfather, he also refused to wear trousers throughout the entire movie!!! HOW!!!

[17:15] If you’re good at what you do, you can make your own rules and no one can do anything about it except obey.

[20:20] Really think about what kinds of things you’ll put up with and what kinds of things are acceptable to you. 

[22:55] Tune in next week for the big 100th episode! 

[23:35] Also, please join Vicky’s new book club. It may or may not work depending on when you see this. 

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Bookaholics Anonymous

 

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