Want to make more money fast? Of course, you do. So this week, Vicky dragged Neil O'Brien and a dead Italian dude onto the podcast to show you how. Okay, there are no zombies, but Neil shares the secret of how he's taken the 80/20 principle and used it to give his clients HOOOOOOOOGE profit-boosts. You can do the same, and it'll only take you around 30 minutes, a stiff gin, and a couple of uncomfortable conversations. A bit like a first date, really. Tune in, and spend the festive period plotting.
Key Takeaways:
[1:05] Who is Neil and what does he do?
[1:55] How is Neil a consultant for the 80/20 principle?
[3:40] Neil explains his business process.
[4:05] There’s a lot of emotional attachment towards firing some of your clients.
[5:20] How can people get started in this process? Know your numbers!
[7:55] What kind of improvements has Neil seen in his clients after they’ve fired some of their clients?
[9:35] Look at your gross profit and see how much time goes into each of your clients.
[13:40] Just by taking out one sardine (bad client) and replacing it with a whale (high-profit client), you can increase your profits by an extra 40%.
[15:05] It can be hard to get rid of your sardines, but it opens you up to allow for more work with your whales.
[17:30] What’s the first step someone should take to get started?
[21:15] What's next for Neil?
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky’s new book!
Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
Email Neil O’Brien at Neil@Quantum.ie
101 Business Lessons From a Recovering Accountant, by Neil O'Brien!
Joe is back–hurrah! Just in time to talk about feet in buckets of porridge and goats on a string. Yep–we're on about the Freemasons, and why you oughta get your own set of rituals in place. Starting a club is a profitable gig, you know–and not just for your business. Tune in and find out why the Freemasons play with porridge, how you can Spotify your business, and why starting a club is good for humanity as well as your bank balance.
Key Takeaways:
[4:15] Vicky and Joe will be talking about gang culture today!
[5:40] Have you ever been a member of a club?
[7:35] Being a part of something taps into one of our core human needs.
[11:25] Throughout history, being an outcast was a death sentence.
[13:25] What have psychologists and medical professionals found about being social vs. lonely?
[15:50] Stressful things are more stressful when you’re alone.
[19:35] Socializing in a club allows for us to participate in things safely.
[22:55] What do the Freemasons even do?
[27:25] You should always offer your clients some way of belonging.
[28:55] You always want to introduce variety to keep people interested! Vicky shares what she does in her membership group.
[31:00] Go out and start a club!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Last time Vicky went away to write a book, she managed the grand total of 2,803 words in a week. That's not a book. It's barely a boo. So this time, she kidnapped three fellow writers and whisked them away to Lanzarote for a week of sunshine, beer, and book-writing. It was EPIC. Tune in and find out what they got up to – including their biggest struggles with writing a book, and how they got over them.
Key Takeaways:
[1:10] Vicky and friends are in Lanzarote to write their books!
[1:25] Why did Kendall come out to Lanzarote?
[2:45] Why did Jennifer come out to Lanzarote?
[3:25] Why did Mike come out to Lanzarote?
[4:55] What is Kendall’s book all about?
[6:50] What is Jennifer’s book all about?
[8:15] What has been Mike’s biggest challenge with writing his book so far?
[11:05] It stops a lot of people in their tracks from writing their book because they think they’re not a good writer.
[13:20] Just tell people! Tell people your story.
[15:00] What has been Jen’s biggest challenge with writing her book?
[19:45] Mike reflects on some of the fun he has had while writing his book with a group of people.
[22:50] Jennifer is in the middle of working on her website, so find out more about her in Vicky’s newsletter.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky’s new book!
Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
Mike Browne: Photographycourses.biz
Kendra Mcdonald: Automationninjas.com