Vicky and Joe discuss five ways, maybe six ways (shh, it’s a secret), on what you can do RIGHT NOW to grow your business. It first begins with mindset and then it snowballs from there. Don’t let your negative and poor thoughts hold you back from achieving a buzzing business.
Key Takeaways:
[2:15] It’s SO COLD right now.
[4:55] Abandon the scarcity mindset!
[6:15] Don’t fight with your competitors; collaborate with them!
[7:35] There’s plenty to go around!
[10:25] Scarcity mindset = socialist…?
[14:15] Vicky...have more gin!
[15:25] Develop your avatar/ideal customer.
[18:45] This is an ongoing process! Your ideal customer will have different angles you might want to appeal to. Your ideal customer might even change over time.
[19:40] People will treat you how you allow them to treat you.
[20:25] What’s your pricing going to be?
[22:15] Follow up with your people!! Don’t miss this step.
[22:55] Invest in yourself and in your business!
[24:05] Do your due diligence and figure out what’s the right investment for you. Some of these people are scammy!
[25:55] Magic beans? Be skeptical.
Mentioned in This Episode:
Vicky is joined by Joe for this special Christmas Edition episode. In light of the holidays, Vicky dives deep into why your New Year’s Resolutions suck and are simply not working! Instead of New Year’s Resolutions, Vicky offers 7 quick tips on how you can carry on in spite of hardship and make your goals a success going forward into the year!
Key Takeaways:
[1:24] Merry Christmas everyone!
[1:45] So, why do New Year’s Resolutions SUCK?
[3:50] Why do people make New Year’s Resolutions in the first place?
[7:45] How can we actually keep and follow through on the goals we want to achieve?
[8:30] Vicky has 7 steps on how you’ll actually keep your goals!
[9:10] Lose weight and be happier are not clear enough goals!
[10:55] After you’ve set your goals, track your progress!
[11:55] However, with that being said, don’t track your results; track your actions.
[16:45] Remember, progress takes time to achieve! Be realistic.
[20:35] Tell others what you’re planning to do and write it down!
[22:30] Don’t have time? That’s a LIE!!!
[25:10] Don’t give up if you’ve had a setback!
[26:30] You are not your mistakes.
[27:35] You only really fail if you give up.
[29:00] Vicky does a quick recap of the last 7 steps.
Mentioned in This Episode:
It’s towards the end of the year and Vicky encourages everyone not to slow down! This is the perfect time to get stuff done. You’d actually be surprised by how many things you can accomplish by intensely focusing on them in the next two weeks. Also, stop setting New Year’s Resolutions. They don’t work!
Key Takeaways:
[1:15] Vicky and Joe’s college is pimped out with Christmas decorations!
[7:15] You should start your projects now! Don’t slack off.
[8:20] Vicky loves to procrastinate.
[9:45] Okay, let’s make a plan!
[10:35] Only 4% of New Year's Resolutions actually ended up getting met.
[11:05] Moral of the story? Don’t make New Year’s Resolutions.
[15:10] So, how does Vicky set her goals?
[18:55] Don’t focus on making it perfect. That will prevent you from getting things done.
[19:15] Work in versions. Project X Version 1, Project X Version 2, etc. Nothing wrong with updating and modifying your work!
[23:20] Vicky highly encourages you to read Born Standing Up by Steve Martin.
[26:45] Plan three months at a time, not 12 months at a time. It is more effective.
[27:50] Do an annual review of all of your big wins.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
It’s nearing the end of the year! Vicky shares some examples of what companies are doing during the holiday season to generate buzz with their customers. Vicky also discusses creative ways you can leverage the holidays for business purposes and offers suggestions on how you can reward some of your fabulous clients too!
Key Takeaways:
[0:50] Joe has just woken up, and he’s confused.
[2:10] Vicky’s father is the man who decorates their home with Christmas lights.
[3:05] Die Hard is the best Christmas movie of all time.
[3:15] Okay, so with all this holiday fun, what happens to the business?
[4:15] How can we exploit Christmas for profits?
[5:20] Send Christmas cards to your clients!
[7:50] Put a little bit of effort into sending a Christmas present to your best clients.
[12:20] What kind of goodies is Vicky offering her clients?
[13:55] Start planning your packages for next Christmas too!
[15:30] Vicky reads a funny article she found.
[17:45] Starbucks is running a cool holiday promotion/giveaway right now.
[18:55] Remember, there are people without homes who are freezing during this time of year. Take the time to donate and give to those who are less fortunate than you.
[21:05] Vicky shares a story about WestJet and what they’re doing for their customers during holidays.
[24:00] Next week, Vicky and Joe will be talking about how to avoid slacking off during the end of the year.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Vicky invites Rob Drummond to demystify what this whole CRM (Customer Relationship Management) business is about. What CRM should you get and why? Rob is a big fan of Infusionsoft, but he understands quite well how quickly you can get distracted by the ‘extensiveness’ of it. Before you get involved with a CRM system, listen to this episode!
Key Takeaways:
[1:20] Who is Rob Drummond?
[3:05] What is a CRM system?
[5:45] Why are CRM systems useful?
[7:55] Rob talks about Infusionsoft and why he likes it as a CRM system.
[12:35] When people first get into Infusionsoft, they end up getting too distracted by the marketing automation stuff.
[13:15] How can people simplify and not get distracted by the ‘shiny’ things?
[16:25] How can someone get involved with a CRM system without shelling out a lot of cash?
[19:40] If you’re going to invest in something like this, really invest in it and use it! Don’t let it become a monthly payment monster.
[22:55] Before you invest in a CRM system, really sit down and write down what you’d like to achieve with it.
[25:55] You can really go into a deep rabbit hole with CRM systems, so really take the time to learn what you’re getting into.
[30:20] Feel free to get in touch with Rob if you’d like to learn more about CRM systems!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle