Vicky couldn't be bothered to open tonic, so she and Joe are drinking neat gin and failing to come up with good episode names for this podcast mini-series. That's right: this is the start of a podcast mini-series! All about the 7 Quirks of Super-Rich-And-Famous Business Owners. Quirk 1 lands in your ears today, and is all about finding your niche. Which you gotta do, dude. Honestly. Listen to Vicky's tale of how she should have done this years ago... and what exciting adventures she's about to embark on now. (This episode could well make you rich – maybe possibly.)
Key Takeaways:
[2:55] Episode 144! Wow. If you’ve listened to all of these, send Vicky an email.
[4:30] Vicky has struggled so much with the ‘Niche-O-Matic’.
[5:25] Vicky recently discovered why she’s struggled so hard over the years.
[6:35] So, what is Vicky’s new niche?
[9:10] Why do people need to specialize and find a niche?
[11:05] Every year it gets harder and harder to get your respective client’s attention.
[13:10] You get paid more when you specialize.
[17:00] There will be fewer people doing what you do, which means you will have higher conversion rates.
[19:10] Vicky shares some real-world examples of people specialising in their niche!
[25:05] Are you struggling in your niche? Come to San Diego!!!
[26:00] Any questions? Just email vicky!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
Vicky and Joe have been beaten into submission by their livers, so this post-holiday podcast is powered by peppermint tea. In it, they throw around accidental innuendos (in YOUR endo) and explain in painful detail why you can't get started. Writing your book, that is. Or anything else, in fact. Tune in and find out what's holding you back, and the simple (but maybe not easy) things you can do to get started. Oh, and this podcast also contains purring.
Key Takeaways:
[2:55] Why is getting started so tough?
[5:00] Do you consider yourself not ‘qualified enough’ to write a book?
[6:45] If you can easily talk about your business for more than an hour, then you are an expert!
[7:50] Who are ‘you’ to write a book? Beat that imposter syndrome.
[10:20] What you know is very valuable. Don’t underestimate yourself.
[15:15] For example, Vicky would love to read a book about sheep keeping!
[17:10] What kind of person are you? What do you stand for?
[19:25] Who are you writing for? What problem are you trying to solve?
[22:00] Vicky shares examples of how everyday professionals can benefit from writing and selling a book.
[27:00] What are people googling or searching for? Can you answer those questions in a book format?
[28:15] Vicky offers a quick recap of what you need to do to get started.
[28:45] Any questions? Email Vicky!
[29:40] Vicky and Misty will be hosting a mastermind in San Diego! Come join them.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky and Joe are in a tent. In France. And they’re worried they may have become lost in the zombie apocalypse... but they still want you to write your bloody book. Yes, even if you’re a mechanic. In fact, ESPECIALLY if you’re a mechanic. Listen up and Vicky will demolish all your excuses toot sweet. And drop a big value bomb on your butt.
Key Takeaways:
[1:10] Vicky and Joe are sitting in a tent in France right now!
[3:45] Vicky and Joe feel like they’re in the Twilight Zone.
[6:20] Want to write a book? Here are some reasons why you shouldn’t!
[8:45] Anything you can put in a book, your readers can go and look up for free, and that’s okay!
[10:40] However, that doesn’t mean it’s okay to write ‘just another fluff book’ in a weekend.
[11:35] Would professionals like, say, hairdressers benefit from writing a book?
[14:10] If you’re in the business of solving people’s problems, then people will benefit from your book.
[14:50] Would car mechanics benefit from writing a book? YES!
[17:35] What happens if you’re not a good writer?
[19:45] At the Breaking Bread mastermind, Vicky will break down the process of how to write a book!
[22:40] But there are already books written about your subject! What can you write that’s new?
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
Two girls, one mastermind: find out why Vicky and Misty are turning business get-togethers upside down – and why they're making travelling and masterminding affordable for EVERYONE. It's all very well saying you'll make a bazillion dollars from attending an event – but that's no good if you ain't got the moolah to make it in the first place. Tune in for shizzles, giggles, and the wisdom of Dr Seuss.
Key Takeaways:
[0:50] The next Breaking Bread Mastermind is upon us!
[1:35] Masterminding is one of the best ways to learn and network.
[3:25] Misty shares how the Breaking Bread Mastermind got started.
[5:00] Vicky and Misty wanted to make the mastermind accessible to anyone who might be under a budget constraint.
[7:10] Misty shares why she believes music can help awaken you.
[10:25] Get out there and try an open mic night to help build your ‘cadence’.
[12:45] Home cooked meals and drinking wine (or whatever) are what’s in store at this mastermind.
[17:35] Breaking Bread is all about creating intimate connections.
[20:20] In the UK and worried about the flight costs? It’s less than what you might think.
[22:45] There are limited seats available. Only 4 left, actually!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
Vicky's in Cork (not court) without Joe, so she replaced him with a jetlagged Posh Punk: Julian Northbrook, aka Blossom. Julian teaches English as a second language, and has built a VERY successful business you can model – if you dare. Find out how he's making a grand a month with Kindle books – and how that's just the start of his business-building plan.
Key Takeaways:
[1:30] What does Julian do?
[3:15] How can Kindle help grow your business?
[4:15] What books has Julian published?
[5:30] The lead quality is very, very high after someone has purchased one of Julian’s books.
[5:55] Julian shares how YouTube has also helped his business.
[9:15] How does Julian structure his Kindle books?
[11:45] Julian started selling Kindle books only about 12 months ago and they’ve been gradually increasing month-by-month.
[13:45] How does Julian market his Kindle books?
[18:30] Each one of Julian’s books are an advertisement for his inner circle.
[20:55] Julian has even written a book called Magnetic Chit-Chat, and the entire introduction is about Vicky!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
This week, Vicky and Joe load up on damson gin and hurtle off in a totally different direction. Tune in for an aural tour of The Dingle, find out why Vicky is running this business of hers, and what she does when she's not podcasting or writing. This podcast also contains super-cute sheep and a VERY angry cat (seriously, the cat totally stomps on Vicky's profound idea and basically kills the podcast deader than a T-Rex). You'll get to pry into the secret life of The Dingle, and you'll learn the biggest lesson Vicky took from her brain melt-down of a few weeks ago.
Key Takeaways:
[1:20] Vicky and Joe share what they’ve been up to at The Dingle!
[4:50] When you’re a little too comfortable, you have no incentive to do anything.
[6:20] Vicky is starting to work with a life coach to help her get to the next step.
[8:00] When Vicky and Joe moved into the The Dingle for the first time, it needed...some work.
[11:50] You think you know what it’s like to renovate a house, but when you actually do it, you realize it’s a huge money pit.
[14:15] Vicky and Joe do a quick tour of The Dingle.
[19:30] What kind of animals do Vicky and Joe have?
[22:40] Did you know birds can go into shock?
[25:45] You don’t have to be 100% busy all the time, because that’s no way to live or do your best work.
[28:00] It’s okay just spending time enjoying life.
[29:40] Do you have any questions about The Dingle, Vicky’s business, or even her melt-down? Send her an email!
Mentioned in This Episode:
Vicky and Joe are out of tonic, so they're on the white wine – and ranting about rules. Specifically, why we're all overgrown toddlers who crave rules and boundaries. Want to run a business you actually enjoy, with clients you actually like? You'd better start setting some rules – and sticking to them. Or people will make up their own rules and stomp all over you. Oh, and Vicky says a heartfelt thank you to the lovely listener who sent her goodies.
Key Takeaways:
[1:35] Thank you lovely podcast listener for sending Vicky a gift via the post!
[3:25] Today’s topic dives into setting rules for your business.
[8:55] Set expectations as to when your clients should contact you.
[10:10] What are some of Vicky’s rules?
[12:15] Do not answer the phone whenever it rings. It destroys your train of thought.
[13:15] Let people know when you respond to emails!
[16:00] Be diligent with who you talk to and avoid people who waste your time.
[17:35] If you can’t meet with the decision maker, then cancel the meeting.
[19:55] If a client cancels on you at the last minute, send them an invoice.
[24:05] Set a timeline for client feedback, and charge them for it too! That way you’re not waiting months and months to get something done!
[25:15] How do you communicate this with your customer?
[30:55] Always under promise so you can over deliver!
[32:10] Have questions? Feel free to message Vicky!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
mailto:Vicky@VickyFraser.comSubscribe on iTunes, Stitcher, and Overcast
Joe is back, and Vicky gets all mushy about the podcast lovin' she's been getting. Gin is back on the menu too, so excuse the slurping. Scrooge McDuck makes an appearance, and Joe schools Vicky on McDuck's shameless behaviour with the filthy lucre. Also: Why is our attitude to money so screwed up? Why is the internet so full of haters? Why do we all think we're champion mind readers? Find out in the latest episode of The Business For Superheroes Show.
Key Takeaways:
[1:35] Thank you so much for all your responses to the burnout/ anxiety episode!
[3:10] Vicky has recently decided to decrease her income.
[4:30] Business owners have really messed up attitudes towards money.
[6:25] Vicky shares a story about one of her clients and some of her limiting beliefs.
[8:40] What causes people to believe they don’t deserve money?
[11:40] Money is a tool and a lot of people use it for good.
[12:40] If your business is not profitable, there’s no way you can even begin to help others around you.
[17:10] How do you -really- know how much your clients are willing to pay you?
[20:25] Vicky answers a listener’s question about asking for a deposit upfront before any work has been done.
[24:30] If Vicky is working on a massive project, she will charge a third upfront.
[29:15] If you charge a lower price, will your reputation become ruined for it?
[31:45] Joe gives a quick summary of what today’s podcast was all about.
[32:25] Would you like some of your questions answered? Send Vicky an email!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
The Andy Maslen Copywriting Academy
Vicky is joined by a real-life TechnoWizard, who walks her through how to use technology without having it explode. (Seriously, a projector started smoking while she was using it once.) Kyle Heath talks about how business owners can use technology to save time, money, and effort – and how to not get incredibly frustrated. He also talks about our impending robot overlords, the rise of AI, and ultimately how all this amazing tech is going to help bring people together and live better lives. Especially those who might be marginalised or have difficulty accessing the "normal" world. This episode is powered by tea, not gin, because we made it at 10am and that's a bit early even for Vicky.
Key Takeaways:
[2:10] Who is Kyle and what does he do?
[4:30] As a business owner, you want to be able to run 80% of your business from your mobile phone.
[5:35] Kyle gives a couple of examples of the types of things you can do to conduct business with your phone.
[8:15] Today’s AI on our phones has really, really advanced. So you can actually write your articles through Speech-To-Text and edit them later.
[11:15] Can you attach your bluetooth keyboards to your phone?
[13:15] What do business owners struggle the most with when it comes to technology?
[14:40] Leverage Facebook groups! There are a lot of helpful and techy people in there.
[15:45] Kyle highly recommends subscribing to a couple of feeds in Feedly to get up-to-date info.
[17:10] If you’re a total tech illiterate, where do you start?
[20:30] Sometimes when people are fearful of the future and where technology/ AI is going, they think it’s going to be a complete dystopian nightmare. Actually, quite the opposite!
[24:50] Kyle shares some common problems he helps his customers with.
[25:40] Don’t be afraid to experiment!
[27:35] Look into buying refurbished products to save on business expenses.
[30:00] Kyle recommends a couple of apps for you to check out!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
Get ready for a depressing woe-filled dirge as Vicky and Joe discuss the bane of business owners: burnout. Just kidding: it's not a woe-filled dirge – but be warned. There is some self-indulgent, self-deprecating ranting going on. Nobody ever talks about this shit, and silence breeds misery, so this week we're tackling depression, burnout, and anxiety – and how to avoid it. Fun fun fun! There's also a lot of love for Vicky's Superheroes, clients, and friends. And, of course, Joe and The Dingle Menagerie. In all seriousness, if this podcast helps one person, it was worth it. Take care of yourself.
Key Takeaways:
[2:00] Vicky and Joe give a quick update on some of the things that have been happening at the cottage.
[7:15] Vicky has dealt with depression and anxiety throughout her whole life. Some days are harder than others.
[10:55] Social media doesn’t show you the real side of life.
[12:10] Sometimes, you can feel so alone and like you’re the only person going through it, but that’s not true.
[15:55] What are some of the signs you’re getting burned out?
[18:30] By the way, this is not a pity party for Vicky at all. It’s to bring awareness to these issues.
[22:00] Lately, Vicky has had a hard time even getting out of bed.
[27:00] If you need help, please go get help and talk to someone about it.
[29:15] Thank you to everyone for being so supportive, especially Joe!
Mentioned in This Episode:
Yep: it's true. All those woo-woo pollyannas out there can do one. Positive thinking is BAD FOR YOU. Okay, not all of it, but there's something much better out there that'll help you build a fabulous life and business, and Vicky and Joe are here to share it with you. Also featuring rhubarb gin, and an interesting elbow bruise.
Key Takeaways:
[2:00] Positive thinking is bad for you!
[2:40] What is a pollyanna?
[4:45] Positive thinking is a massive industry and Vicky believes it’s America’s fault. (Sorry America).
[7:40] Negative emotions can benefit your overall psychological health.
[9:30] People who believe that our emotions are flexible and changeable are more likely to blame themselves when they experience negative emotions.
[11:20] You can’t appropriately deal with your negative emotions if you don’t acknowledge them consciously.
[14:00] What does the data say about positive thinking?
[16:35] Pessimists were less prone to depression after experiencing a negative life event.
[19:00] You can’t think your way out of a serious illness. Positivity helps, but it doesn’t cure you.
[21:15] Did you know window shopping makes you feel as good as actual shopping psychologically?
[23:35] The physical act of smiling can make you feel happier.
[26:40] What can people do to improve their outcomes? Vicky offers some actionable steps.
[29:40] Can you turn back time by simply ‘acting’ younger?
[32:35] Vicky offers some final takeaways from this week’s show.
[33:20] Like this podcast? Please share it!
Mentioned in This Episode:
Vicky chokes on her beer (yes, BEER – because they failed to keep enough tonic water in stock). Joe bleeds everywhere. Mark Twain's real name makes an appearance, and Oprah Winfrey pops in (again not really, just her wisdom). Vicky explains why everyone should do a moustache-based striptease in the style of Charlie Chaplin, and Joe explains why the winner of a pole dance competition wasn't the obvious choice. This week, Vicky and Joe are talking about confidence: what it is, why it's important (according to actual SCIENCE), and how to have it.
Key Takeaways:
[2:35] What is confidence?
[4:45] Be proud to take credit for your hard work. Claim it! Don’t brush it off as a ‘fluke’.
[5:35] Believe in your ability.
[6:25] You get in life what you have the courage to ask for.
[7:45] Why is confidence is so important?
[9:10] Arrogance is shouting about it, but confidence is just doing it.
[10:45] Outside of business, why is confidence important?
[14:00] Cologne vs. no cologne, which made men more confident?
[16:30] By the way, how you praise people is incredibly important. You can give constructive feedback while also boosting someone’s confidence.
[18:15] If more people were confident, the world would be a better place!
[18:25] How can you improve your confidence?
[22:15] Make an active effort to get better in a skill set.
[24:00] Do you ever get scared about doing something for the very first time?
[26:00] It’s okay to be selfish! Take care of yourself. You don’t have to ‘give, give, give’ all the time.
[28:50] Is there something you don’t like about yourself? Fix it!
[30:35] If you’re always comparing yourself to other people. You will always fall short.
[32:25] Ask for the things you want in life! No is better than nothing.
[32:50] Tune in next week to find out why positive thinking is bad for you!
Mentioned in This Episode:
Vicky started on the gin slightly early, and burbles. Also, some sentences get together in a big cosy cuddle when they should be segregated. Joe questions who Ryan Reynolds is, and why Vicky loves him so (he looks a bit like Joe, is one reason). Richard Branson pops in (not really actually IN as a guest, more as a fine example of great business ownerness) and Vicky tells her pole instructor she's completely awesome (she is). Finally, they dive into this week's topic: how your own brain is holding itself back with limiting beliefs you probably picked up during childhood. But they don't stop there: you also get a 4-step plan for demolishing those damaging limiting beliefs and replacing them with something more constructive instead.
Key Takeaways:
[2:40] Do you have self-limiting beliefs?
[3:15] With that being said, at 42, you're probably not going to win a gold medal at the Olympics.
[4:15] What stories do you tell yourself?
[6:30] Are you 'unconsciously' putting yourself down?
[6:55] What are self-limiting beliefs exactly?
[9:40] Whether you like it or not, everybody has limiting beliefs.
[11:50] Vicky shares some examples of limiting beliefs about money.
[15:30] If you don't believe in yourself, then you'll have a hard time achieving your dreams.
[18:15] If you're ever angry or feel stuck, ask yourself why and dig deep to find its core. Chances are, a limiting belief is stopping you.
[21:45] Limiting beliefs are holding you back!!
[23:55] How can you defeat these limiting beliefs and get back on track?
[27:35] What would a successful/ beautiful/ talented person do in your place? Take those thoughts and ideas and fuel yourself with it. Take action with it!
[28:55] Have a question about limiting beliefs? Send Vicky an email!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky finally learns to do her own makeup, so subjects Joe to a video podcast (check out YouTube). They talk about how it's definitely the winning that counts – despite the kind words of lots of people. As for actually winning: you won't do so if you're not good enough (like Vicky at her pole comp) – but that's actually a good thing, because losing helps you get better. They set the world to rights and rant about racist dickheads. This week's gin is orange. Finally, definitely check out the video if you want to see Joe and Vicky's 15 chins.
Key Takeaways:
[2:10] Vicky turns 40 next year and has...never figured out makeup.
[4:45] Vicky didn’t win a pole dancing competition recently. Why? Because she was not good enough.
[5:45] If you don’t lose, then how are you ever going to improve?
[8:00] There’s nothing wrong with wanting to win! But don’t strive for it at someone else’s expense.
[8:40] Want to improve your skills? Watch yourself on video and analyse it.
[14:00] One day when we’ve achieved ______, we will be happy! Well, this is a lie.
[16:35] Side rant: Vicky unfriended someone on Facebook.
[19:15] Immigrants taking your job away is not the bottom-line problem at the end of the day.
[21:25] How are you going to fix things? How are you going to make it better?
[22:30] If you’re looking for ways to say ‘it’s not my fault’, you will find them.
[25:30] Focus on yourself and ignore what other people are doing. Focus on being a better person.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Why are you STILL doing that? Even though it's not working? Honestly, get over it. In this episode, we wrestle with a raspberry seed stuck in Vix's teeth, a tragic lack of gin (due to illness), and why human brains are wired to screw us over. We dig deep into the sapien’s cranium, pull out the entrails of the sunk cost fallacy, and examine them closely – then we show you how to avoid wasting even more time and money and effort than you already have. Oh, and you'll find out how and why Vicky wasted THOUSANDS of pounds because her brain tricked her. She sets fire to money so you don't have to.
Key Takeaways:
[2:05] Vicky went camping and a rampaging badger chased after her. They’re sturdy creatures.
[7:05] Have you ever bought something and regretted it?
[10:30] Sunk cost fallacy drives poor life choices, and terrible government and business decisions.
[10:50] Vicky shares her first sunk cost fallacy experience in her business.
[16:40] Listing the benefits of your products and services is a good thing, but don’t forget about the ‘if you do nothing…’ option. Fear of staying the same scares a lot of people .
[20:35] Your marketing needs to be at a point where people don’t think of your product as a cost. They need to think, “I need this.”
[22:15] Wasting money is painful.
[25:40] Don’t put up with an asshole client just because you’re in the process of doing work for them. You don’t get that time back!
[27:25] As rational as we think we are, we actually don’t end up seeing our own biases.
[30:30] Are you measuring, testing, and looking at your numbers carefully?
[32:35] Like this podcast? Please leave us a review!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
Vicky invites Connor Benham to be a guest on today’s podcast. Connor has 7 years of Facebook ads experience and shares key advice on how you can dip your toes into this very profitable space. He covers everything from what you shouldn’t do, how to target more of your ideal customers on your own, and how to find a talented expert to help you grow your business.
Key Takeaways:
[1:25] Who is Connor and what does he do?
[2:20] What are some of the biggest mistakes people make with their Facebook ads?
[4:20] Facebook is very smart. You can’t ‘out-win’ Facebook.
[4:40] How does Facebook know you’re pregnant?
[6:50 Facebook has enough information on you to know exactly what you’re going to do before you do it.
[7:30] What’s the best way to get started using Facebook ads?
[11:55] Connor walks you through the various ways you can target your ideal customer.
[18:00] You have to present your service as an offer or package so that it forces your audience to take action.
[20:35] What’s the difference between an ad and a boosted post?
[25:50] If you don’t know what you’re doing and if you don’t want to hire someone, then at the very least, don’t give Facebook your clueless money!
[25:55] Facebook is just one of the many marketing channels you should be using.
[29:45] If you want to hire someone, what are some of the things to look for in a Facebook ads expert?
[34:50] Go to Connor’s website to download his 7 steps to a killer Facebook campaign cheat-sheet!
Mentioned in This Episode:
Vicky and Joe discuss ways you can tactfully remove difficult people out of your life, or at the very least deal with them in such a way that it causes you little to no stress. Dealing with difficult people is unavoidable, even when you work alone! Here are 11-ish ways to ninja your way out of a toxic situation.
Key Takeaways:
[2:40] Today’s topic is all about dealing with difficult people!
[4:45] Chronic long term stress will kill you.
[5:15] What types of difficult people are out there?
[7:15] What’s up with bullies? What’s wrong with them?!
[9:45] Joe offers advice for freelancers who have clients who creep in extra work into projects.
[12:00] Is your client going through a crisis? Not your problem!
[15:30] Pro tip: Don’t try to change people. Ever. It’s a losing battle.
[18:40] Set limits and boundaries for yourself.
[24:00] Pick your battles. Count to 10. You don’t have to respond to negativity right away.
[26:05] People will treat you the way you allow them to treat you.
[28:25] Remember, you are never forced to work with anyone you don’t want to. Can’t live without that money? Yes, you can. Fire them and grow your business the healthy way.
[32:50] Enjoyed this episode? Please review us on iTunes!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky has had her share of haters and shares some wisdom today with Joe and you on how you can tactfully and gracefully handle those kinds of people. Don’t let one piece of hate mail ruin your day, because there are tons and tons of people who love you, support you, and want to see you win!
Key Takeaways:
[2:10] People worry too much about what other people think of them.
[2:55] Who is the biggest hater of them all?
[6:20] Do you ever worry about what other people think about you?
[8:40] As a business owner, you should have an opinion and make it clear to people what it is you stand for.
[10:30] Most of the time, other people are thinking about themselves.
[12:25] You will receive more positive feedback about your work and yourself, if you ask for it!
[14:35] Vicky shares what it was like to get her first hate mail.
[20:25] Vicky has some hater-diffuser tips for you.
[26:00] 1/3rd of people will love you, 1/3rd will hate you, and 1/3rd are not going to care.
[26:40] Haters are contagious.
[30:15] Joe shares some quick takeaways of what he’s learned today.
[32:25] Next week’s topic will cover how to deal with difficult people!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky and Joe discuss ways to stop putting the blame on someone else and to take responsibility for your actions. Screwing up in business is actually not that big of a deal; it’s how you handle the screw up that is. Most times, clients don’t care whose fault it is, they care if you can fix it or not!
Key Takeaways:
[2:50] But it’s not my fault!!
[3:35] Who are the Rolling Quads?
[7:00] If you want change in any way, you have to make it yourself.
[10:55] If you screw something up, that’s okay. It’s all in how you deal with that screw up that makes the difference.
[13:45] Don’t give away your power when something you can’t control happens to you. You can be very proactive with bad news.
[16:00] Vicky shares a client horror story.
[23:40] Your business and your life will transform when you start taking responsibility for what happens to you.
[24:10] When you make it everybody else’s fault, you give away your power to fix the problem yourself.
Mentioned in This Episode:
Vicky and Joe continue their discussion on how to build trust with others. Vicky shares that a limp handshake, an overuse of a name, and staring into someone’s eyes for too long are all great ways to break trust and rapport with someone. However, it’s important to work on these things where you can get it down to a moderate and comfortable level because they’re also fantastic ways to build trust and safety with others.
Key Takeaways:
[3:25] Joe gives a quick recap on how you can project confidence.
[4:05] How much is too much eye contact?
[7:15] Vicky hates, hates a limp handshake!!
[12:25] Are you an expert handshaker? Vicky would like to hear from you!
[13:15] Mirroring people’s actions actually helps to build trust.
[13:45] Use people’s names, but don’t force it. Overuse of a name raises Vicky’s alarm bells.
[15:25] It’s almost impossible to not smile at someone when they smile at you.
[20:20] If someone takes a step back or is retreating from your ‘space’, don’t follow them!
[21:10] What is the ‘super hero’ pose?
[24:55] Joe advises that in any situation where there are engineers, don’t touch them.
[25:10] Watch a video of yourself! It may be uncomfortable, but it’s very helpful insight.
[28:35] Next week’s topic will be about taking responsibility for everything in your life! Yay!
Mentioned in This Episode:
Vicky interviews Lucy Cohen on today’s episode to get inside her brain and to find out what makes her tick! Lucy has taken a unique approach to her accounting business, and is the perfect example of how you can stand out from the crowd in a very traditional and rigid industry!
Key Takeaways:
[1:10] Who is Lucy and what does she do?
[7:20] Why is Lucy different compared to other accountants?
[12:15] Lucy discusses the types of clients she works with.
[13:35] Lucy shares some of the fun marketing pieces she’s sent out about her business.
[18:35] What’s the biggest business lesson Lucy has learned over the years?
[19:50] What is the biggest mistake Lucy has made in business, and how did she fix it?
[25:30] Lucy shares why she works with the Four Ladies Network.
[26:55] What kinds of obstacles has Lucy had to overcome in her career?
[28:20] It’s incredibly important that fellow female business owners support each other!
[28:40] What advice does Lucy have on how to grow your business?
[30:35] Vicky’s new book is coming out in June! Don’t miss it!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky has 12 tips to help you appear more confident on today’s show! However, due to exciting lamb-adopting shenanigans happening at the cottage, you’ll have to tune in next week to get the other 7 tips. Part one of this episode dives into how you can use your body to convey confidence and to help build trust among your customers.
Key Takeaways:
[2:30] What’s new with Vicky and Joe? Well, it involves adopting lambs.
[8:40] Let’s talk about body confidence.
[10:50] Vicky has 12 top tips on becoming more confident!
[14:50] Don’t forget to move your hands around. Stiff hands = stiff body.
[18:30] Vicky hates when she is talking to someone and they’re constantly looking over their shoulder for someone more interesting. Don’t be rude.
[21:00] Although it can be hard, make eye contact with people!
[23:30] Sorry! We’re out of time. There are 7 more to go! Come back next week.
[25:15] Vicky’s book is coming out in June. Also, don’t forget to join Vicky’s book club. It’s absolutely free.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Kenda Macdonald is an Automation Ninja with a background in Forensic Psychology. So few people actually look at their website from a behavioral perspective and that’s where Kenda and her expertise over at Automation Ninjas come in handy. On the show, Kenda shares tips on how you can be GDPR compliant (and what it is) and how you can structure your website so that it makes sense to your target user.
Key Takeaways:
[1:50] Who is Kenda and what does she do?
[3:25] What is GDPR?
[6:00] What do marketers need to do to be GDPR compliant?
[8:05] You have to get your current list onboard as well with the new policy. It doesn’t just apply to new subscribers or customers.
[9:55] Will you lose subscribers?
[10:45] Want to get compliant? Check out the InfusionSoft Pack (link in the show notes).
[12:55] What did Vicky and Kenda do last weekend?
[14:35] Every page on your website needs to have a purpose.
[17:15] Vicky feels in control of her website again and has a deeper understanding of how to target her audience from a behavior perspective.
[20:05] Being able to get away from your business from time to time really frees your brain up and lets you become more creative.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Body language!!! That’s the topic of today’s show. Vicky hates talking on the phone for this very reason—she can’t see you. So much gets lost in translation when you’re unable to see people’s faces and bodies. There are also unconscious signals you’re sending to others by the way you stand, walk, and look. On the show, Vicky shares ways you can appear more genuine and confident through your body language.
Key Takeaways:
[3:35] Some people just have a presence, an energy, about themselves.
[4:25] Isn’t it amazing that we’re alive today? It’s chaos out there in nature!!!
[7:30] Vicky hates talking to people on the phone because she can’t see their faces and read their body language.
[10:05] Do you know when the first emoticon was invented?
[14:55] Your face has telltale signs when you don’t understand something.
[20:25] When you’re giving a speech, look at your audience! It conveys confidence!
[22:35] How much eye contact is too much eye contact? Tune in next week to find out!
[24:30] Really check and understand why what you’re talking about is important. It will make you feel more confident during your presentation.
[25:35] Did you know posture can improve your mood?
[28:20] Cultivate a habit of people watching to see how they behave.
[30:00] Would you like your questions answered? Send Vicky and Joe a bottle of gin! (Just kidding.) Feel free to email Vicky.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
On today’s episode, Vicky and Joe share their thoughts on what makes a person charismatic. If you’re not charismatic at all, don’t worry! Charisma can be learned! Vicky and Joe discuss ways you can become a more charismatic, more confident person and why several leaders often have this trait built into them.
Key Takeaways:
[2:10] What’s the worst thing that could happen during a dance competition? Well...let Vicky tell you.
[4:25] Despite the setbacks, Vicky won her first pole dancing competition!
[7:25] What famous people can you think of that have charisma?
[9:55] Let’s back up, what is charisma?
[12:20] Public service announcement: Don’t buy Maybelline makeup products as they still test on animals. Vicky loves Urban Decay products.
[14:25] The good news is you can learn how to be charismatic.
[17:00] What are some of the things charismatic people do very well?
[19:25] It took Vicky a while to recognize that she was a leader to her superhero group.
[20:30] To be a leader and to run a successful business, you need to be a little arrogant and a little bit confident.
[22:35] What can you do if you don’t feel confident?
[26:00] Many charismatic people are also very kind people.
[30:00] Remember, life is a work in progress.
[30:35] Do you have any questions you’d like to ask Vicky? She’ll answer them on the podcast!
Mentioned in This Episode: