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Notes in the Margin

This is a podcast about one woman's mission to help entrepreneurs and business owners write and self-publish better business books. Each week, we tackle your writing excuses (because they're our excuses too) – and help you beat the Blank Page Of Doom so you can write a book that makes a real difference. Also contains adulting fails, the adventures of the TinySheeps, and a bundle of fantastic interviews with people far smarter than us. Find us at moxiebooks.co.uk.
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Now displaying: December, 2017
Dec 22, 2017

Tim Fitch is the Owner and Director of Invennt, a business development company that works with construction companies to improve their objectives and goals. He loves to expand his network and get to know new people. On the show, Tim shares stories on how you can differentiate yourself from the crowd at those ‘icky’ networking events and build deep connections at breakfast meetings. 

 

Key Takeaways:

[1:50] Who is Tim and what does he do? 

[4:00] Tim shares his ‘kidney stone’ story. 

[7:00] Tim explains how he helps his clients save money in the construction industry. 

[9:40] There are two lessons you can learn from Tim’s story. Tell a story to get people engaged and if you have an idea, jump on it! 

[11:20] Tim dives into why he started his breakfast networking events. 

[14:10] Every person Tim meets, he hands them his business card and expects to get one in return. 

[16:15] Get started by going to networking events, but go with a purpose! 

[18:25] How do you initiate a conversation with a prospect at a networking event? 

[21:55] When Tim sits down with a prospect at a restaurant, he then shows them pictures of him in his underpants. He explains why he does this (it’s not as creepy as it sounds, promise). 

[25:55] Tim’s example is one of the ways you can change the tone of the meeting and make yourself memorable (in a good way). 

[30:50] Check Tim out on LinkedIn. He is doing some cool stuff on there! 

 

Mentioned in This Episode:

Vicky Fraser

Vicky’s Podcast

Vicky’s Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky’s Book Club

Invennt

Tim Fitch on LinkedIn

 

Dec 15, 2017

Vicky recently attended a handstand workshop and her teacher’s dedication to his craft is one of the perfect examples as to why there’s no such thing as an overnight success. Progress is made in tiny beetle steps and it can get discouraging after the novelty of your big project wears off, but you have to keep at it if you want to see long-term success. 

 

Key Takeaways:

[0:45] Vicky and Joe are freezing their bits off!

[3:15] Vicky went to a handstand workshop and sort of broke herself. She is sore all over. 

[3:45] Did you know that chickens are not built for snow? 

[6:40] Today, we’ll be talking about tiny beetle steps! Progress is made in tiny steps. 

[9:40] We get really excited when it’s new, but then we get distracted when the shininess begins to wear off. 

[13:45] With any big project, it’s really exciting to start, but keeping up the work is the real challenge. 

[15:15] Overnight successes are very, very rare. 

[16:00] Vicky shares an example about business and ‘sticking with it’ from the handstand workshop she took recently. 

[20:30] At the end of the day, it’s all about tiny progress to help you get to where you want to go. 

[21:15] Vicky writes an email every single day. It pays off! 

[21:55] What small things can you do everyday that will get you closer to your goal? 

 

Mentioned in This Episode:

Vickyfraser.com

Vicky’s Podcast

Vicky’s Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky’s Book Club

Seth Godin

 

 
Dec 8, 2017

Do you struggle with keeping focused? You’re not alone. Vicky also struggles because she gets excited about doing ‘all the things’. However, Joe is here to help her! He worked out a process to help her become more focused and to avoid that dreaded shiny object syndrome. On this episode, Joe breaks down his process and asks Vicky (and you!) a series of questions on where your goals and priorities are right now. 

 

Key Takeaways:

[0:45] Vicky and Joe find themselves in Cork, Ireland right now! 

[1:25] Just a heads up, sometimes Vicky is not perfect. 

[1:45] Vicky has a hard time keeping focused. She just wants to do ‘all the things’ always!
[3:30] Joe has recently come up with a process to help Vicky stay focused. It might help you as well. 

[4:15] However, please bear with him as he’s been drinking beer and this is the first time he has had to explain how this process works. 

[4:40] First things first, what are the goals of Vicky’s business? 

[5:30] Vicky would like to take 3 months off every year in her business.

[7:25] Vicky would love to educate children and show them alternative ways to make money than the standard 9 to 5. 

[10:15] Joe asks Vicky how she manages her time while she’s doing all these essential things, like marketing and creating products, for her business.

[12:15] Vicky has an app that blocks her from using Facebook while she is working. 

[12:45] What kinds of products and stuff does Vicky generate? 

[14:40] What kinds of things should you be measuring in your business? Don’t just focus only on the end results. It can distract you from doing the mundane tasks that actually work. 

[16:30] Is the stuff you’re currently doing taking you closer to your goals? 

[18:10] Remember, results happen in tiny increments. 

[19:40] Picture yourself having to explain yourself, and what you do, to your bank manager, your mum, your spouse, and your older yourself (who is ten years older). 

[22:35] Vicky is excited! She’s about to change systems that will help automate her business more and give her assistant less work to do! 

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Start With Why, by Simon Sinek

Freedom (App)

Lose the Flab Fast, by Phil Agostino

 

 
Dec 1, 2017

Vicky recently got back from her trip to Turkey and she has found herself trying to do ‘all of the things’. She unfortunately couldn’t record a new episode this week with Joe, so she has decided to replay episode 25 discussing, you guessed it, why you can’t do ‘all’ of the things! Here’s your chance to stop the bad habit and learn from Vicky’s mistakes. We’ll see you next week with a new episode! 

 

Key Takeaways:

[0:45] Vicky just got back from Turkey, and unfortunately did not get home in time to record with Joe! So, she’s going to be replaying episode 25 on why you can’t do ‘all’ the things. 

[1:00] This episode fits perfectly because right now Vicky is trying to do ‘all’ the things. 

[3:25] Vicky has a new journal and it's extremely organized.

[6:10] People who write what they're grateful for everyday end up being happier.

[8:00] Vicky and Joe talk about being overwhelmed.

[10:30] Most people compare too much to what other people are doing.

[11:30] Today is all about listening to yourself.

[11:50] What is Snapchat?!

[13:40] Vicky talks about one of her subscribers who had been on her list for 18 months before he bought anything from her.

[14:10] You don't need your own podcast if you don't want it!

[14:50] Pick one thing and then try it. If you don't like it, stop!

[15:10] Do stuff, but don't do everything all at once.

[16:20] Vicky talks about some of the things she does personally.

[17:05] Vicky love email marketing because it's easy and cheap.

[17:50] Re-purpose your emails into blogs!

[18:55] Should Vicky turn her podcast into a book? Let her know!

[22:20] Vicky still doesn't understand Snapchat.

[25:45] Should you lead people directly to a social media platform? Vicky says no!

[27:45] Copywriting myths? Tune in next week for more.  

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

 

 
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