Vicky invites Mark Silva, headline writer extraordinaire, to the show. Mark discusses what some of the key elements of a good headline are and how you can incorporate good headline writing into your articles. Headlines are not meant to be complex. They’re meant to be engaging and to grab the audience's attention. If you’re trying to be too witty in a headline, it can actually backfire on you!
Key Takeaways:
[1:15] Who is Mark Silva?
[2:15] Why does Mark enjoy writing headlines?
[3:45] You always want to think about the reader when writing articles.
[6:25] What is the most important job of a headline?
[8:50] What are the elements of a good headline?
[11:50] More often than not, the first headline that you come up with will be your best one.
[13:35] What kind of mistakes do writers tend to make in their articles?
[19:15] Try to write headlines that can be read in two ways, not just one. Mark explains a bit further as to what he means.
[23:00] Go out and buy a newspaper and study the headlines. Your local newspaper is always an excellent resource.
[25:25] Mark offers some advice on how you can leverage current trends and be featured in the newspaper.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe sit down with their cold beer and talk about work-life balance. Long gone are the days where Vicky is stressed and overworked, right? Well, not quite. Vicky admits on the podcast that it’s difficult for her to take a step back and try and not do ‘all the things’. Her Monday to-do lists are often a mile long and there’s only so much one can do in a day. So, how does she get work done vs. live the life that she wants? Find out on this week’s episode.
Key Takeaways:
[1:45] There is no such thing as ‘one day’ – the only day that exists is today.
[4:00] How does Vicky manage to do so much work? Answer: No sleep, cocaine, and sugar.
[5:35] This podcast episode has been inspired by a podcast episode Vicky heard on The Copywriter Club podcast.
[6:45] Vicky has so many things to do, and sometimes, it stresses her out.
[9:00] Vicky is doing a bit of a workload restructuring right now so she doesn’t feel overwhelmed.
[11:00] With all that being said, we so often hear people having that ‘hustle’ and being on ‘Team No Sleep’, but this mentality is toxic, and frankly, not healthy.
[13:30] We spend 18 years of our lives, sometimes more, being trained on how to be an employee.
[16:40] ‘Being an entrepreneur’ was never an option for Vicky when she was growing up, and she’s seeing the same thing happen with today’s youth.
[20:35] When things don’t go well, we end up working harder. Sometimes, we need to take a step back and not work harder, but work on the things that will give us results.
[24:30] So, take a step back and think about the bigger picture. What do you want your life to look like?
[29:40] Don’t build the business first, and then build your life. Build your life first, have the life you want first!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe continue last week’s discussion about being very, very clear with your customers. Are you losing customers during the sales journey, and you’re not sure why? Vicky offers some suggestions and solutions on how you can make that stop right now!
Key Takeaways:
[1:30] How’s Ms. Pickles, the chicken, doing?
[4:15] Vicky and Joe will be continuing their conversation from last week about needing to ask for what you want!
[7:00] Quick question, do you remember what it was like when you first started university?
[8:30] On an episode of Hidden Brain, they spoke about how a high percentage of university students disappear during the summer holiday.
[11:00] Why are you losing people during the sales journey? You need to find out why!
[15:45] How does Vicky structure her sales pages?
[18:00] Make everything on your sales page very, very clear.
[22:35] If you want, you can offer a guarantee - it increases buyer confidence.
[23:10] Joe offers a quick recap.
[25:10] How can you make your call to action more obvious to your customers? How can you make your customer safe and valued? These are questions you need to be asking yourself.
[27:00] Tune into next week’s podcast! It’ll be about why business doesn’t always have to be about hustling.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe discuss why people simply aren’t buying from you. In fact, Vicky lists some of the main reasons why people will choose to move on or ignore you when they come to your website. Avoid these mistakes at all costs and really reevaluate your website to help boost those conversion rates!
Key Takeaways:
[0:50] FYI. Joe can’t read.
[1:10] Ms. Pickles (one of Vicky’s hens) is officially traumatized .
[4:15] The lesson learned here? Don’t try to lay a bigger egg than what your butt can cope with.
[8:35] We tend to be very bad at asking for what we want. And when you don’t ask, you don’t get what you need.
[10:55] So, why aren’t people buying from you? It’s because you haven’t asked!
[16:35] You have to help people get to where you want them and in order to do that you have to tell them what to do!
[18:35] Be strong with your request. Don’t say ‘look forward to hearing from you’. IT’S WEAK!
[20:25] Color your website buttons accordingly.
[21:00] Don’t hide your calls to action.
[22:55] Vicky and Joe will be leaving you on a cliffhanger. Sorry! Tune in next week for the continuation of this episode.
Mentioned in This Episode: