Vicky invites Adam onto the show to answer some of his questions on how to get and keep clients. Adam is a newbie copywriter who has only been freelancing for the past five months or so, and is struggling in some key areas. Vicky answers his questions and also talks about how to weed out the guys who are just looking for free services.
Key Takeaways:
[0:40] This week Joe is not here!
[1:05] Adam asked Vicky if he could have a telephone chat with her. As you may know, Vicky doesn't do those!
[1:20] Adam is a newbie copywriter and has some questions for Vicky, so she asked him to join her on the podcast.
[2:30] Believe it or not, a lot of copywriters are awful at what they do.
[2:45] Want to become a copywriter? Study your craft.
[3:45] What is Vicky's sales process?
[4:15] Vicky has two sales processes. Her private clients and her inner-circle group.
[4:55] Word of mouth clients will be the best clients you will ever have.
[9:10] People who want to pick your brain also want to pick your pocket.
[11:00] If people want to meet you for coffee/lunch, charge a consultation fee. It will help you weed the not-so-serious people out.
[12:45] Always go to a meetings with an action agenda. Vicky explains what this means.
[18:25] Although you should present yourself as the expert, you also want to sit and listen to what the client's biggest pain points are vs. promoting/selling yourself for the job.
[20:00] The sales process is all about building relationships.
[22:55] What would be a good way to make yourself stand out when approaching people on LinkedIn or Email?
[25:35] Vicky shares creative direct-mail examples that she and her clients have used.
Mentioned in This Episode:
Vicky is currently in Cork for a mastermind and discusses why she goes out there every three months. Believe it or not, Vicky has self-confidence issues and she discusses some of her issues on the show today. She hates listening to those marketing gurus who seem to project that their life is perfect, especially when everyone knows it's not. She started this podcast to talk to people who were similar to her and in similar positions, because being in business for yourself can get quite lonely.
Key Takeaways:
[1:40] Vicky received an email from someone, but she has two problems with what they wrote in it.
[7:40] Why is Vicky in Cork right now?
[9:00] There's very little support for people who have their own business.
[9:15] It's also hard to find the right kind of support because there are people who try to sell bullshit.
[12:40] It may sound funny, but Vicky and other female business owners have self-confidence issues.
[14:00] Vicky believes not enough people talk about it, even the marketing gurus and supposed 'leaders'.
[16:55] Vicky talks about what's been bothering her lately.
[18:40] If you're not confident about the way you look, then it’s going to negatively impact your business.
[18:55] Vicky knows other women who feel so negatively about their appearance, they won't step on stage for an event.
[19:15] If it's bothering you, fix it.
[20:30] We will come back to this topic on another day, because it's not something that's talked about enough.
Mentioned in This Episode:
Today's podcast is without Joe! Instead, Vicky interviews Graham Todd, the Group Leader for 4Networking. Graham explains why 4Networking is different than your typical networking event and how this particular networking group can benefit you and your business. Vicky has had bad experiences with networking groups and would rather put pins in her eyes than go out to these events!
Key Takeaways:
[1:10] What does Graham do?
[2:25] Because of 4Networking, Graham will be speaking at The Business Show in London.
[3:50] Vicky hates going to network meetings. It was just people hustling each other.
[4:20] Graham agrees with Vicky. It can be quite terrible.
[5:50] Vicky feels like networking events are so fake and filled with people looking to fulfill their own personal gain.
[6:25] Graham breaks down how 4Networking works.
[8:00] Is this a bit like speed dating?
[9:30] You're not going to get instant relationships when you network. You will have to cultivate them.
[11:30] Vicky is slowly being converted to the dark side.
[11:45] Thinking about going to a networking event for the first time? Listen to Graham's advice here.
[13:45] How would someone accurately prepare for their first network meeting?
[15:45] What is Graham's 40-second elevator pitch?
[17:10] Don't miss the opportunity. Your pitch is like a powerful headline.
[18:45] Vicky's unique hook is that she ran away with the circus.
[20:45] What's the best networking tip Graham has heard? Just fucking do it!
[22:10] Feel free to contact Graham and let him know you want to join!
[22:20] 4Networking is all over the UK.
Mentioned in This Episode:
www.businessforsuperheroes.com/
Vicky shares another insightful episode with her husband Joe on specific things that Trump is doing to grab attention during his Presidential candidacy. Do not ignore Trump because he irritates you, he is an excellent marketer and there are powerful branding lessons you can learn from him.
Key Takeaways:
[1:10] Let's talk about Donald Trump.
[2:05] The entire UK is surprised that Trump has gotten this far.
[2:15] What are we watching?!
[4:25] Let's take a look at the people who have won the Presidential election in the past.
[4:35] People are predicting Trump is going to win the election because he is the most charismatic person.
[4:40] Obama and the Presidents before him had more charisma than their peers.
[6:40] Trump pretty much doesn't care what other people think, which is a bit refreshing.
[7:15] That's one powerful lesson you can take away from Trump: Be Yourself.
[7:35] Don't want to watch him because you can't stand him? That's foolish. You need to study him.
[9:30] Humans are lazy. We'll always take the path of least resistance.
[9:45] There's so much stupidity on Facebook.
[13:00] It doesn't matter what Trump says, it's the way he says it.
[14:00] Being the same as everybody else is not one of the things Trump gets criticized for.
[15:15] Words matter and the way Trump uses them is very, very powerful.
[16:45] Use short and simple words if you want to make someone do something.
[17:45] Mark Cuban likes Trump because he gives honest answers as opposed to prepared answers.
[18:25] Vicky, too, would much rather hear honest answers from politicians than a prepared answer.
[23:05] Trump knows his audience.
[25:35] Next podcast there will be no Joe!
[26:00] Vicky would rather stick pins in her eyes than go networking. Next week's guest will try to convince her otherwise.
Mentioned in This Episode: