Vicky and Joe answer every budding author's burning question: if I write a book, will I be in line for a £34 million J K Rowling payday? Answer: probably not. But that doesn't mean your book won't pay you handsomely. Just not in the way you might think. Join the Podsters as they wax lyrical on cooking with phalanges, sock-based tea, and the secret joys of writing a book. Plus a FREE bonus Dingle update.
Key Takeaways:
[1:00] Vicky and Joe are still drinking old socks (tea).
[1:55] Vicky and Joe have a Dingle update for you!
[5:20] You should not be writing a book for the money.
[6:20] So, why should business owners consider writing a book?
[10:40] It’s not easy to write a body of work, but you gain authority and become an expert by doing it.
[11:00] Vicky doesn’t think most people can knock out anything that’s worth reading in a weekend. These things take time!
[13:30] Vicky has people writing in to tell her that her book (which she spent a lot of time working on) has changed their life.
[14:25] Books open doors for you.
[16:10] Your potential buyers or customers will have a better understanding of how you work.
[22:45] Vicky’s book will be out soon! End of March timeframe!
[23:00] Questions? Reach out!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky’s new book!
Write & Publish Your Book in 90 Days
Vicky and Joe drink herbal tea flavoured with steeped socks and swerve wildly away from the topic they'd planned to talk about. Instead, they clamber gracelessly out of the boozy wardrobe and go on a verbal safari about The Alcohol Experiment, journaling, habits, and failing to do the splits. This episode is not powered by gin, but it just might help you if you're feeling overwhelmed, stressed, or basically like you'd just like to improve your life a wee bit. Oh, and you get the opportunity to join Vicky's Launch Team for her brand new book, out soon.
Key Takeaways:
[1:30] Vicky and Joe drink….tea! They are doing an alcohol experiment.
[8:25] Since going alcohol free, Vicky is surprised that other people around her are doing the same!
[12:55] Vicky recently signed up to a habit builder that helps you with your daily writing.
[19:40] Why do people fail to write their book? They just don’t form the habit.
[20:15] What other habits has Vicky been building?
[25:55] Vicky and Joe feel pretty good about this podcast! It’s gone pretty smoothly, better than any of the other ones.
[26:30] Feeling overwhelmed? Spend 5 minutes journaling and getting those nasty thoughts out of your head.
[28:55] Vicky’s new book is going to be out soon. There’s a link below!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky’s new book!
Write & Publish Your Book in 90 Days
Vicky sits down with the UK's answer to Don Draper – direct marketing expert Drayton Bird, described by David Ogilvy as the man who "knows more about direct marketing than anyone in the world". And described by Vicky as a "cheeky bugger with the best tall tales ever". Drayton talks about what businesses find most difficult about marketing, the only three questions you ever need to answer in order to sell more, and why he lived under an assumed name for seven years. Not your usual marketing interview – but if you listen up, you're in for a treat.
Key Takeaways:
[1:30] Why do small businesses struggle with marketing?
[3:20] What can you do for your customer, and can you do it better than anybody else?
[5:30] We’re living in a pretty easy time despite the craziness that’s going on with Brexit.
[7:40] What do you do when you go broke? Drayton has gone broke twice. All you can do is cry.
[9:10] How did Drayton get started?
[14:45] If you have a skill, nurture it. If you don’t have any skills...well, go out there and get one!
[18:30] What was it like working with David Ogilvy?
[23:15] What hasn’t changed about marketing throughout the years?
[24:55] Within 8 seconds, can you answer the ‘why choose me’ question?
[25:45] How can someone get started in marketing?
[28:15] You don’t have to be bright to succeed. Be determined, be wrong, and don’t give up.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky’s new book!
Write & Publish Your Book in 90 Days
Drugs, kids: just say NO! Also say "NO" to things that make you feel small, things that make you feel clammy, and things that you just plain don't want to do. Join Vicky and Joe as Vicky explains how saying "NO" made her taller, and Joe dispenses the best piece of advice he's ever offered on this show. Also: there is pride because neither of them managed to electrocute themselves. Hurrah!
Key Takeaways:
[0:50] Vicky and Joe are very cold. Their house is filled with gaps.
[4:20] Let’s talk about the power of ‘no’!
[5:25] Do you feel like you have to say yes to everything?
[9:00] We all know people who are chronically negative.
[15:00] If people know you say yes to everything, you’re training them to keep asking you for things!
[16:00] If you’re not enthusiastic about doing the task, then say no.
[18:00] Everything you say yes to is incrementally one more thing to support and you die a death by a thousand paper cuts.
[24:15] Next time you feel like saying yes, first ask yourself why!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky’s new book!
Write & Publish Your Book in 90 Days