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Notes in the Margin

This is a podcast about one woman's mission to help entrepreneurs and business owners write and self-publish better business books. Each week, we tackle your writing excuses (because they're our excuses too) – and help you beat the Blank Page Of Doom so you can write a book that makes a real difference. Also contains adulting fails, the adventures of the TinySheeps, and a bundle of fantastic interviews with people far smarter than us. Find us at moxiebooks.co.uk.
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Now displaying: July, 2018
Jul 27, 2018

Vicky started on the gin slightly early, and burbles. Also, some sentences get together in a big cosy cuddle when they should be segregated. Joe questions who Ryan Reynolds is, and why Vicky loves him so (he looks a bit like Joe, is one reason). Richard Branson pops in (not really actually IN as a guest, more as a fine example of great business ownerness) and Vicky tells her pole instructor she's completely awesome (she is). Finally, they dive into this week's topic: how your own brain is holding itself back with limiting beliefs you probably picked up during childhood. But they don't stop there: you also get a 4-step plan for demolishing those damaging limiting beliefs and replacing them with something more constructive instead.

 

Key Takeaways:

[2:40] Do you have self-limiting beliefs?

[3:15] With that being said, at 42, you're probably not going to win a gold medal at the Olympics.

[4:15] What stories do you tell yourself?

[6:30] Are you 'unconsciously' putting yourself down?

[6:55] What are self-limiting beliefs exactly?

[9:40] Whether you like it or not, everybody has limiting beliefs.

[11:50] Vicky shares some examples of limiting beliefs about money.

[15:30] If you don't believe in yourself, then you'll have a hard time achieving your dreams.

[18:15] If you're ever angry or feel stuck, ask yourself why and dig deep to find its core. Chances are, a limiting belief is stopping you.

[21:45] Limiting beliefs are holding you back!!

[23:55] How can you defeat these limiting beliefs and get back on track?

[27:35] What would a successful/ beautiful/ talented person do in your place? Take those thoughts and ideas and fuel yourself with it. Take action with it!

[28:55] Have a question about limiting beliefs? Send Vicky an email!

 

Mentioned in This Episode:

Vicky Fraser

Vicky’s Podcast

Vicky’s Blog

Join the Superheroes

Vicky’s Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky’s Book Club

Vicky’s new book!

Email Vicky

Subscribe on iTunes, Stitcher, and Overcast

Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

Jul 20, 2018

Vicky finally learns to do her own makeup, so subjects Joe to a video podcast (check out YouTube). They talk about how it's definitely the winning that counts – despite the kind words of lots of people. As for actually winning: you won't do so if you're not good enough (like Vicky at her pole comp) – but that's actually a good thing, because losing helps you get better. They set the world to rights and rant about racist dickheads. This week's gin is orange. Finally, definitely check out the video if you want to see Joe and Vicky's 15 chins.

 

Key Takeaways:

[2:10] Vicky turns 40 next year and has...never figured out makeup. 

[4:45] Vicky didn’t win a pole dancing competition recently. Why? Because she was not good enough.

[5:45] If you don’t lose, then how are you ever going to improve? 

[8:00] There’s nothing wrong with wanting to win! But don’t strive for it at someone else’s expense. 

[8:40] Want to improve your skills? Watch yourself on video and analyse it. 

[14:00] One day when we’ve achieved ______, we will be happy! Well, this is a lie. 

[16:35] Side rant: Vicky unfriended someone on Facebook.

[19:15] Immigrants taking your job away is not the bottom-line problem at the end of the day. 

[21:25] How are you going to fix things? How are you going to make it better? 

[22:30] If you’re looking for ways to say ‘it’s not my fault’, you will find them. 

[25:30] Focus on yourself and ignore what other people are doing. Focus on being a better person. 

 

Mentioned in This Episode:

Vicky Fraser

Vicky’s Podcast

Vicky’s Blog

Join the Superheroes

Vicky’s Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky’s Book Club

Vicky’s new book!

Email Vicky

Subscribe on iTunes, Stitcher, and Overcast

Go for No! by Andrea Waltz and Richard Fenton

Jul 13, 2018

Why are you STILL doing that? Even though it's not working? Honestly, get over it. In this episode, we wrestle with a raspberry seed stuck in Vix's teeth, a tragic lack of gin (due to illness), and why human brains are wired to screw us over. We dig deep into the sapien’s cranium, pull out the entrails of the sunk cost fallacy, and examine them closely – then we show you how to avoid wasting even more time and money and effort than you already have. Oh, and you'll find out how and why Vicky wasted THOUSANDS of pounds because her brain tricked her. She sets fire to money so you don't have to.

 

Key Takeaways:

[2:05] Vicky went camping and a rampaging badger chased after her. They’re sturdy creatures. 

[7:05] Have you ever bought something and regretted it? 

[10:30] Sunk cost fallacy drives poor life choices, and terrible government and business decisions. 

[10:50] Vicky shares her first sunk cost fallacy experience in her business.

[16:40] Listing the benefits of your products and services is a good thing, but don’t forget about the ‘if you do nothing…’ option. Fear of staying the same scares a lot of people .

[20:35] Your marketing needs to be at a point where people don’t think of your product as a cost. They need to think, “I need this.”

[22:15] Wasting money is painful. 

[25:40] Don’t put up with an asshole client just because you’re in the process of doing work for them. You don’t get that time back! 

[27:25] As rational as we think we are, we actually don’t end up seeing our own biases. 

[30:30] Are you measuring, testing, and looking at your numbers carefully? 

[32:35] Like this podcast? Please leave us a review! 

 

Mentioned in This Episode:

Vicky Fraser

Vicky’s Podcast

Vicky’s Blog

Join the Superheroes

Vicky’s Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky’s Book Club

Vicky’s new book!

Email Vicky

Subscribe on iTunes, Stitcher, and Overcast

Predictably Irrational by Dan Ariely

Thinking Fast and Slow by Daniel Kahneman

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