Daisy Luther is a blogger and the website owner of The Organic Prepper. Daisy has used different strategies to grow her online blog to where it makes a nice income for herself each month. During her first year of being in business, she was able to make around $1,000 a month. How did she do it? Find out on this week’s episode!
Key Takeaways:
[1:10] Who is Daisy and what does she do?
[2:45] When you find yourself broke, what kinds of things can you do to survive?
[5:35] How many hours a week does Daisy work on her business?
[6:25] How did Daisy first start her business?
[10:05] Consistency is so important and it is what makes you money. You have to be very consistent when it comes to building traffic for your website.
[10:25] Daisy writes between 5-6 days a week.
[11:45] After being in business for a year, Daisy was able to make $1,000 a month on her blog. It was challenging.
[12:55] Daisy wrote a book after her first year of being business compiling her best blog posts into one place. She was able to generate between $500-600 a month from it.
[13:10] Since then, Daisy has written a total of 3 books and it has provided her with a steady source of additional income.
[13:45] Don’t turn your nose up at Amazon affiliates, Daisy says. They only pay 4%, but the money can add up.
[14:10] With that being said, you don’t want to rely too heavily on one source of income. You have to be well-diversified.
[14:35] Daisy is a part of an ad network called AdThrive and it generates about 40% of Daisy’s income.
[16:45] How does Daisy use social media to grow her business?
[18:50] Why has Pinterest been good to Daisy?
[19:55] What does Daisy’s business look like today?
[23:10] What are Daisy’s three books about?
[25:10] If AdThrive died tomorrow, Daisy would still be able to make a living because she has diversified into other areas.
[25:45] Before Amazon changed their policies, Daisy was making around $7,000 a month.
[26:45] What are Daisy’s top three tips for growing a business?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
This episode is a rerun show from back in 2016! Join Vicky in the very early stages of her podcast (episode 8) as she discusses time and productivity with her husband, Joe. Remember, everyone has the same amount of hours, minutes, and seconds in one day, so we have to make the most of it. You are entitled to your time!
Key Takeaways:
[2:00] You don't have time? This is an EXCUSE!
[6:15] Be honest, you do have time.
[6:45] You're better off just saying no instead of 'I don't have time'.
[10:45] Don't have time to do marketing? Do you mean you're just a little overwhelmed?
[11:45] Marketing is important.
[12:25] It can be a frustrating circle for a freelancer.
[14:00] You can't spend all of your time working; you need to eat, sleep, and spend time with your family.
[14:35] You owe it to yourself and your family to make time for marketing.
[14:55] Remember, not everything that happens to you is your fault.
[15:20] The little failures are the useful ones.
[17:55] Don't feel bad about not being productive. However, you do need to take responsibility for it.
[18:10] It sounds simple, but make a list of your tasks.
[20:45] Categorize your tasks as either important, urgent, or not important.
[22:15] Outsource as much stuff as you can.
[23:25] Contact Vicky if you need a VA.
[24:05] You can't outsource everything right away, so just pick something small. [25:40] Buy Vicky's book if you haven't already, and do the exercise in chapter three. [26:20] You're entitled to your time.
[27:30] Shout out to Podfly!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky discusses why you have to stop dabbling in your business! It is so frustrating seeing people just do things half-assed. The truth is, you’re never going to get anywhere if you keep chasing shiny object after shiny object. Vicky recommends that you start with the end goal in mind and work backwards from there. It will help you keep focus and you’ll have an easier time figuring out where you should be spending your money.
Key Takeaways:
[1:00] Joe is grumpy because he’s about to go on holiday and he still has a lot to do.
[1:45] But first! A quick update about the chickens.
[4:50] What’s today’s topic about?
[5:30] Vicky explains why she doesn’t like Gary V.
[8:00] Vicky can always tell the difference between a hobby business vs. a real business.
[14:00] Don’t dabble. You will waste money.
[15:25] Dabbling in marketing is just not going to work for you.
[17:25] Start with a clear end goal and then work backwards from there.
[19:30] How do you know if you’re dabbling?
[23:40] Remember, you don’t emerge from a business 100% ready to go. It takes time.
[24:00] Set a goal you’d like to achieve in your life and focus on it.
[24:55] Tune in next week! Vicky and Joe will be discussing how to come up with unique content for your business.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
The 7 Habits of Highly Effective People, by Stephen Covey
This week, Vicky interviews Todd Todd, yes, that is his real name! Todd is an expert in social media and helps teach small businesses how to properly and effectively leverage social media without being, as Vicky puts it, a douche canoe. Todd outlines the top three mistakes people make on social media and what they can do to get their end result without being obnoxious!
Key Takeaways:
[2:25] Who is Todd and what does he do?
[3:15] What’s happening right now in social media that is pissing Todd off?
[6:25] What are some of the top three common mistakes people make in social media?
[12:25] What tips does Todd have on using social media effectively without being obnoxious?
[16:40] Surprisingly, what gets quite a bit of engagement is the silly things that make you human!
[17:15] Todd shares a story of how he pissed a bunch of people off on LinkedIn.
[21:35] People are overwhelmed by content.
[26:30] Serious question: Why do people get unsolicited dick pics on social media?
[30:00] Thanks for coming on the show, Todd and talking about dicks!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky sits down with Joe to talk about ‘deep work’ and why it’s important to keep a clear head in order for you to do your best work. Distractions can be serious killers to your productivity, and this is something Vicky personally struggles a lot with. However, Vicky has found a couple of great tips and techniques that help her stay focused and not get so stressed out!
Key Takeaways:
[3:20] What does Vicky mean by doing ‘deep work’?
[5:10] Think you can multitask effectively? Studies show you can’t!
[11:00] Vicky really struggles with ‘getting into the zone’ and not getting distracted. How does Joe manage this at his work?
[15:20] Do not check your email first thing in the morning.
[17:35] Do not train people to reach you at all hours of the night. Set boundaries!
[22:00] Use the Pomodoro Technique to help yourself get more shit done!
[25:40] Get yourself a hobby. Seriously.
[31:10] Tune in next week to hear Vicky and Joe talk about why being half-assed won’t get you anywhere!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky invites Mark Silva, headline writer extraordinaire, to the show. Mark discusses what some of the key elements of a good headline are and how you can incorporate good headline writing into your articles. Headlines are not meant to be complex. They’re meant to be engaging and to grab the audience's attention. If you’re trying to be too witty in a headline, it can actually backfire on you!
Key Takeaways:
[1:15] Who is Mark Silva?
[2:15] Why does Mark enjoy writing headlines?
[3:45] You always want to think about the reader when writing articles.
[6:25] What is the most important job of a headline?
[8:50] What are the elements of a good headline?
[11:50] More often than not, the first headline that you come up with will be your best one.
[13:35] What kind of mistakes do writers tend to make in their articles?
[19:15] Try to write headlines that can be read in two ways, not just one. Mark explains a bit further as to what he means.
[23:00] Go out and buy a newspaper and study the headlines. Your local newspaper is always an excellent resource.
[25:25] Mark offers some advice on how you can leverage current trends and be featured in the newspaper.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe sit down with their cold beer and talk about work-life balance. Long gone are the days where Vicky is stressed and overworked, right? Well, not quite. Vicky admits on the podcast that it’s difficult for her to take a step back and try and not do ‘all the things’. Her Monday to-do lists are often a mile long and there’s only so much one can do in a day. So, how does she get work done vs. live the life that she wants? Find out on this week’s episode.
Key Takeaways:
[1:45] There is no such thing as ‘one day’ – the only day that exists is today.
[4:00] How does Vicky manage to do so much work? Answer: No sleep, cocaine, and sugar.
[5:35] This podcast episode has been inspired by a podcast episode Vicky heard on The Copywriter Club podcast.
[6:45] Vicky has so many things to do, and sometimes, it stresses her out.
[9:00] Vicky is doing a bit of a workload restructuring right now so she doesn’t feel overwhelmed.
[11:00] With all that being said, we so often hear people having that ‘hustle’ and being on ‘Team No Sleep’, but this mentality is toxic, and frankly, not healthy.
[13:30] We spend 18 years of our lives, sometimes more, being trained on how to be an employee.
[16:40] ‘Being an entrepreneur’ was never an option for Vicky when she was growing up, and she’s seeing the same thing happen with today’s youth.
[20:35] When things don’t go well, we end up working harder. Sometimes, we need to take a step back and not work harder, but work on the things that will give us results.
[24:30] So, take a step back and think about the bigger picture. What do you want your life to look like?
[29:40] Don’t build the business first, and then build your life. Build your life first, have the life you want first!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe continue last week’s discussion about being very, very clear with your customers. Are you losing customers during the sales journey, and you’re not sure why? Vicky offers some suggestions and solutions on how you can make that stop right now!
Key Takeaways:
[1:30] How’s Ms. Pickles, the chicken, doing?
[4:15] Vicky and Joe will be continuing their conversation from last week about needing to ask for what you want!
[7:00] Quick question, do you remember what it was like when you first started university?
[8:30] On an episode of Hidden Brain, they spoke about how a high percentage of university students disappear during the summer holiday.
[11:00] Why are you losing people during the sales journey? You need to find out why!
[15:45] How does Vicky structure her sales pages?
[18:00] Make everything on your sales page very, very clear.
[22:35] If you want, you can offer a guarantee - it increases buyer confidence.
[23:10] Joe offers a quick recap.
[25:10] How can you make your call to action more obvious to your customers? How can you make your customer safe and valued? These are questions you need to be asking yourself.
[27:00] Tune into next week’s podcast! It’ll be about why business doesn’t always have to be about hustling.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe discuss why people simply aren’t buying from you. In fact, Vicky lists some of the main reasons why people will choose to move on or ignore you when they come to your website. Avoid these mistakes at all costs and really reevaluate your website to help boost those conversion rates!
Key Takeaways:
[0:50] FYI. Joe can’t read.
[1:10] Ms. Pickles (one of Vicky’s hens) is officially traumatized .
[4:15] The lesson learned here? Don’t try to lay a bigger egg than what your butt can cope with.
[8:35] We tend to be very bad at asking for what we want. And when you don’t ask, you don’t get what you need.
[10:55] So, why aren’t people buying from you? It’s because you haven’t asked!
[16:35] You have to help people get to where you want them and in order to do that you have to tell them what to do!
[18:35] Be strong with your request. Don’t say ‘look forward to hearing from you’. IT’S WEAK!
[20:25] Color your website buttons accordingly.
[21:00] Don’t hide your calls to action.
[22:55] Vicky and Joe will be leaving you on a cliffhanger. Sorry! Tune in next week for the continuation of this episode.
Mentioned in This Episode:
Vicky invites Stefanie Arroyo on to the show. She is a copywriter and a brand messaging strategist. On today’s show, Stefanie discusses the benefits of the Myers -Briggs Type Indicator (MBTI) tests and why you should know what your personality type is, as well as the personality type of your ideal customer. If you don’t know your customer, then you cannot market to them!
Key Takeaways:
[1:40] Stefanie created some drama on Facebook about crappy engagement.
[4:10] At the end of the day, engagement is not just about likes and comments.
[5:05] Who is Stefanie?
[5:55] Stefanie has her own Facebook group. However, she changed the Facebook group name and several people left because of it.
[8:40] Stefanie helps her clients really get into their ideal customer’s shoes.
[10:30] You want to understand your ideal customer’s personality type.
[14:10] How has the Myers-Briggs test helped Stefanie’s clients?
[19:50] It’s always good to repurpose your content throughout different mediums.
[20:40] People can change personality types!
[22:15] Vicky tends to be a bit skeptical when people try to put someone in a category or a box.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Marketing, Not Mindset Facebook Group
Vicky and Joe discuss all the shitty advice that’s going around that you absolutely must ignore. Vicky has come up with a list of 13 things that are so common, people believe them to be true! In reality, these phrases are damaging to you and your business. Vicky hopes you can see through these shitty pieces of advice and find the real people who can truly help you succeed.
Key Takeaways:
[0:50] Joe is sick :(.
[1:25] Today’s topic is about shitty advice.
[2:10] You have to hustle 24/7!!!
[3:30] Hustle is necessary, but it should not be done 24/7.
[5:35] People telling newbies to say yes to everything. Here’s a hint: Don’t.
[6:45] “Follow your passion and money will follow.” This is just shitty advice.
[8:45] ‘Heartpreneurs’ - how is this a thing? The title makes Vicky want to vomit.
[9:10] Are you 100% sure about your decision? You don’t have to be.
[14:30] You need tons of money to make your business happen. Lies!!
[16:15] Never, ever give up. You know, if things just aren’t working out, it’s okay to pivot.
[17:15] Vicky believes you should not take business advice from somebody who is broke.
[21:55] Should you write the way you talk? Not if you ramble.
[24:50] Remember, you can be anything you want to be - Watch out for this one!
[27:15] Is the customer always right? Nope!
[30:20] Like this rant? Let Vicky know!
Mentioned in This Episode:
Vicky and Joe discuss why you should be more like Star Trek’s Borg race. Yes, the Borg is evil and wants to enslave all humans, but that’s besides the point. The Borg has some fantastic lessons that every business owner can learn from. Are you currently experiencing some resistance from within yourself? Well, all you have to do is look to the Borg for answers.
Key Takeaways:
[1:30] Joe looks like a tomato right now. Why did he not wear sunscreen?!
[2:15] Question to the listeners: Do you make excuses?
[3:00] People will always find a reason why they can’t do something.
[5:20] According to the Borg, resistance is futile.
[6:00] Another thing, the Borg don’t do the same thing over and over again. They adapt, and quickly.
[8:15] Sometimes you experience strong resistance within yourself, but you don’t even know why, or what, is stopping you.
[10:20] So, what are some of the core reasons why resistance occurs?
[14:00] Going on this entrepreneurial path alone can only take you so far. A group will help push you to new heights.
[17:10] The most important thing you can do is learn from other people.
[20:15] Vicky breaks down her process of how she gets big daunting tasks done.
[25:00] If you’re serious about getting stuff done, you need a deadline.
[29:40] Remember, resistance is futile!! Talk to you next week.
Mentioned in This Episode:
Vicky points out in today’s episode that so many ‘professionals’ are so, so boring. It doesn’t have to be this way! You can be professional in your line of work, but you can also incorporate some of your personality into it too. For example, Vicky, who is not very serious by nature, has a ton of hobbies that she showcases on Instagram. People get a better feel for who she is and what kind of (fun!) person she is. People want to relate to you as a person. Nobody loves a blank face with a suit.
Key Takeaways:
[1:15] Thank you Sarah for sending Vicky and Joe this fantastic gin! Wowzas.
[2:45] Business and marketing should be fun!
[3:15] This is not to say you should always be having fun in your business, but the work that you do should be enjoyable.
[4:10] On a side note, can you order goats via the post?
[6:00] People on LinkedIn are so serious and the info they have is so boring. Helpful, but boring.
[10:15] What is professionalism anyway?
[12:00] Even if you’re in an industry that’s super serious, that doesn’t mean you have to be boring too!
[18:20] Do NOT air your dirty laundry out in public. That’s taking things a bit too far.
[19:45] Talk about your problems in the past sense because no one wants to give money to someone who doesn’t have their shit together.
[21:45] You can inject your personality into serious businessy things. Vicky, by nature isn’t very serious, but she is currently using Instagram to bring to life her personality.
[24:45] Also, stop giving a shit what people think about you. Serve your customers, ignore the rest.
[26:10] Your unique hobbies are what will differentiate you and make you interesting.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Vicky interviews Kevin Whitehouse, an author, speaker, and most importantly an accountant. Before you scrunch your nose up and think all accountants are crooked, hopefully this episode will teach you a thing or two as to why you should take charge of your numbers and hire a good accountant to help you keep your financials in check. In Kevin’s 30+ years of doing this, he’s noticed a common theme; 90% of small business owners simply do not want to deal with their finances, and it ends up costing them thousands (if not more) in wasted profit. On the show, Kevin explains how you can literally double your profits, just by taking a look at your numbers.
Key Takeaways:
[1:15] What does Kevin do for his clients?
[2:05] Aside from paying your taxes and not going to jail, why is it important to know your numbers?
[6:15] Vicky used to hate numbers. Ugh!
[6:35] How does Kevin help his clients make a real financial difference?
[10:55] Percentages are your best friend!
[14:30] When you know your numbers inside and out, you can find ways to literally double your profits.
[18:00] Lately, Kevin has been working with owners who are running pay-per-click campaigns. By running simple tests, you can develop your own marketing budget and estimate how much it costs to acquire a sale.
[22:00] It might be nerdy, but Kevin swears that budget forecasting is really fun stuff.
[24:35] The good news is we live in a time where computers can do a lot of our calculations automatically. Kashflow is an excellent tool business owners can use to help them with their numbers.
[27:50] How many small business owners actually really understand their numbers?
[28:30] Do not skimp on the accounting side of the business. Hire a good accountant!
[32:35] You’re in business to make money, so doesn’t it make sense to take your money seriously?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe discuss perfectionism, and the problems it comes with, in our modern world. Vicky wonders if perfectionism has been around forever or if it’s just a modern-day problem. The reason why Vicky personally believes perfectionism is a modern problem is because of our competitive lifestyles and the increased need to be special or extraordinary. What do you think? Write to Vicky about your thoughts on this!
Key Takeaways:
[0:45] Vicky and Joe have been on a vegetable rage and are now currently binge drinking gin & tonic.
[2:25] Let’s talk about perfectionism!
[3:25] Has perfectionism always been around or is it just a modern ‘problem’?
[5:10] We hear so often from the media that we’re destined to be extraordinary or , be able to achieve greatness.
[8:10] “Are you okay, hun?” is one of the most annoying phrases ever.
[12:45] You have to always be striving for something. If you already believe you’re extraordinary, you’re damaging your true potential.
[15:45] The reality is we need great people, but we also need average people.
[18:40] Nothing is ever going to be perfect. You can sit on your project for years with that mindset.
[21:55] Want to get rid of your procrastination? Vicky has some advice.
[24:25] Perfectionists have a hard time delegating tasks because they ‘know’ other people won’t do it as good as they will. If you’re like this, then you need to change your mindset!
[26:00] Conclusion? Stop striving for perfection. Just take a step forward instead and make improvements as you go.
Mentioned in This Episode:
Vicky and Joe discuss why motivational memes are making you stuck and why you should stop sharing them on social media ASAP! There have been a couple of studies that have looked into what happens to the brain when people share these types of quotes, and results are showing that this is damaging your productivity. As a business owner, these quotes can set you back and do you more harm than good!
Key Takeaways:
[3:10] Are you posting inspirational memes and ‘motivational’ quotes on social media? You need to STOP!
[8:25] Why do the ‘gurus’ spew out such psycho babble ‘motivational’ nonsense?
[10:25] A study concluded that people who are receptive to motivational quotes and inspiration tend to be less intelligent.
[12:35] Vicky doesn’t agree with the study. There are tons of intelligent people who believe in very wacky things.
[12:55] All of this motivational stuff holds you back from getting real work done.
[16:20] David “Avocado” Wolfe is shit. However, he is an excellent marketer.
[21:45] Sending or sharing motivational quotes actually tricks your brain and makes you think you’ve done something useful.
[23:15] People who spent their time fantasizing about finding a fulfilling job ended up applying for fewer jobs and were offered fewer jobs.
[27:45] At the end of the day, what’s your mission? Go out and do it and stop sharing stupid shit on social media!
Mentioned in This Episode:
Joe is back on this week’s episode! Vicky and Joe discuss why you should never give discounts or cut prices in order to get the competitive edge. It will only bite you in the butt later on and you’ll be undervaluing yourself and your services. So if you shouldn’t cut prices, what should you do to bring value and be seen as ‘better’ than your competitor? Listen in to find out!
Key Takeaways:
[3:10] Why does Japanese knotweed reduce property value?
[6:00] Giving discounts can cause nasty effects on your business.
[7:50] We know reducing prices is a bad thing, so what should you do if you and your competitor sell the same thing?
[10:30] If you’re selling crap, you should not be in business.
[16:15] If you’re cheap, you’re not seen as the expert.
[22:05] Vicky shares some examples of how you can make yourself unique.
[25:20] Don’t be afraid to tell the full story when selling your products and services. The details matter!
Mentioned in This Episode:
Vicky interviews Danielle Sax, the author of Shifting Out of Chronic Stress. Every business owner knows the familiar feeling of stress creeping up into their bodies, and Danielle is here to say that it’s not worth letting it get out of control. Through Danielle’s own hardship, she had to find a way to repair her body from the damages that stress caused her. On the show, Danielle shares how you can practice self-love, be more forgiving to yourself, and chill out!
Key Takeaways:
[1:15] Who is Danielle and what does she do?
[2:45] Danielle was constantly trying to be superwoman, and it was killing her.
[5:35] Why do so many people struggle with feeling like a fraud and a failure?
[8:00] If we felt like we are good enough, a lot of our stress would go away.
[9:45] How can we overcome our fear of ‘not being good enough’?
[12:00] Where should people start when they’re looking to reduce their stress?
[14:15] It is not a weakness to ask for help.
[16:45] You need to be honest with yourself. What kind of problems are you having? Why does it stress you out?
[17:05] People underestimate how important, and difficult, focus is.
[20:15] Be very conscious of how you talk to yourself. Are you negative? Are you positive?
[22:45] Don’t let criticism eat you alive. “This is nice, but..” are very harmful words.
[24:30] Isn’t self-love and self-care very selfish? NO!
[26:00] You can’t help other people if you are drained, tired, and stressed out. This is why self-care is critical.
[26:25] Remember, you and the relationship with yourself are your best investment.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Shifting Out of Chronic Stress, by Danielle Sax
Vicky and Joe discuss how they’ve made very deliberate and conscious decisions to live the life they’re currently living. Their current lifestyle was not created by accident, and today’s episode focuses on why it’s important to be aware of the life you’re currently living, and to change it if you’re unhappy with it. Do not live your life by accident!
Key Takeaways:
[1:30] Today’s show is going to get a bit mushy.
[6:40] Vicky and Joe have created a very fulfilling life, and that’s not by accident.
[7:40] Vicky spent so many years reacting to things she couldn’t control.
[11:00] Both Vicky and Joe have goals they’re working towards, but so far so good! They’re on the right track.
[15:50] Sometimes you will find yourself having to change directions. That’s okay, as long as you make a deliberate decision to do so.
[20:35] What’s important to you personally? Why do you do what you do?
[23:40] Not everybody is entrepreneurial. It’s okay to drift through life if that’s what you want to do.
[24:00] However, if you own a business, by definition, you're not somebody who drifts through life and reacts to things you can’t control.
[27:00] Owning a business is rarely smooth sailing; it’s a journey, and you will get there by putting in consistent effort.
[28:15] Vicky is so proud of you, by the way!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe discuss the importance of being patient. Our current world right now doesn’t reward patience. How often have we gotten grumpy because the internet was slow or gotten irritated over something that wasn’t working? Patience is a critical skill we all need to have because nothing worthwhile in life is easy or free.
Key Takeaways:
[5:15] Good things come to those who wait. It’s kind of true, and it’s also kind of bullshit.
[9:35] Our modern world is so rapid that it becomes difficult to even exercise your ‘patience’ muscle. When things don’t work, we get irritated!
[10:25] Can you imagine looking at a piece of art for three hours? Vicky feels twitchy just thinking about it.
[16:00] Learning a new skill requires patience.
[17:50] Vicky talks about the marshmallow experiment.
[22:55] That marshmallow experiment has been updated specifically for adults involving money.
[25:00] If you’re willing to wait, you’ll make more money.
[27:45] Gurus tend to promise you instant riches right now, but we all know that doesn’t happen right away.
[31:20] Take small steps. It will eventually lead to you achieving your goals.
Mentioned in This Episode:
Ben Settle is a copywriter and a semi-professional bum. He works about 10-minutes a day writing his daily email and then goofs off for the rest of the day. Ben discusses with Vicky why the world needs more supervillains, not superheros, on this week’s episode. He also shares his thoughts on why your personal mission is so important as well as why arrogant clients are good clients!
Key Takeaways:
[1:15] Who is Ben?
[4:00] Why should you be a villain?
[8:10] What’s Ben’s most important business principle?
[9:15] Ben thinks accountability groups are stupid.
[10:05] When you have an important mission in your life, your path becomes clearer and easier to follow.
[13:35] The best villains are super patient. They understand it takes time to build something meaningful.
[16:20] How does Ben handle the naysayers?
[18:00] Ben wants people to disagree with him.
[20:40] You can work with arrogant clients, but you cannot work with people who are both arrogant and ignorant. If you find someone like this, run!
[21:35] What are Ben’s thoughts on needy people?
[23:40] How do you get over being needy?
[31:00] Ben offers some advice for new copywriters trying to break into the space.
[34:00] Who’s Ben’s all time favorite villain?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe sit down to discuss time management! Dan Kennedy has ten very useful techniques that will help you get things done in a reasonable amount of time. Vicky discusses these ten things and her love for lists (among other things) on this week’s show. If you’re interested in trying to claw back your time, then do not miss this episode!
Key Takeaways:
[2:00] Vicky and Joe found a...foot in their garden. (It wasn’t a human foot).
[2:25] Do you believe ‘you don’t have time’?
[5:10] Dan Kennedy can boil the whole ‘saving time’ thing down to ten useful techniques.
[6:00] Vicky loves lists, but Joe mocks her for it.
[8:25] Are you interested in Vicky’s victory planner? Drop her a line and let her know you want it!
[14:15] Not on call? Turn your darn phone off!
[16:45] Meetings should always, always have a purpose.
[19:45] Those rags to riches stories aren’t more special than you. They’re just marketed better.
[23:15] Stop reacting to stuff!!!
[25:10] Use your ‘wasted time’ smartly.
[27:30] Dan Kennedy has what he calls the Tickler File System, but what is it?
[29:40] Use or buy those shiny new technology gadgets consciously. Don’t use it mindlessly just because it’s new and everybody else is doing it.
[31:45] You might not want to use all ten of these techniques, but hopefully one or two of them will help you regain control of your time and life.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe talk about those sucky time vampires and how you can stake them right in the heart and banish them forever! Time vampires will often distract you and take you away from what’s truly important in your life. Don’t let them walk all over you because once you open the door, they just keep on coming back!
Key Takeaways:
[2:15] How does Vicky get stuff done?
[4:40] Vicky works out what her hourly rate is.
[6:00] Ignore how the ‘gurus’ work out your hourly rate. Let’s talk about your real hourly rate.
[10:00] Vicky reads the hourly wage formula out loud!
[12:30] When you know how much your time is worth, you are more conscious of how you spend your time.
[13:05] How do you destroy time vampires?
[14:35] The vampires who ask you, ‘Got a minute?’ will keep coming back to your door.
[17:10] People will treat you exactly how you allow them to treat you.
[19:55] The next time vampire is the ‘thrival’ vampire.
[21:55] Watch out for the drama llamas.
[26:15] Just say no! You’re not being rude or petty for setting boundaries.
[31:00] Tune in next week as Vicky walks you through Dan Kennedy’s top 10 management techniques!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe discuss why having a scarcity mindset can be so toxic for you and your wellbeing. Have you ever been so poor where money was the only thing you could think about? Well, those thoughts help you get off your butt and take action, but they can have awful consequences if you have this scarcity/survivor mode for too long. In fact, you could find yourself struggling much more to achieve your goals and even getting burned out faster!
Key Takeaways:
[2:05] The world is not filled with terror, misery, and pain. FYI.
[2:45] Stop immersing yourself in bad news.
[3:50] People have really unrealistic expectations because of romantic comedies and what’s portrayed in movies.
[5:45] Vicky asks you, dear listener, an important question!
[7:45] Having a single-minded fixation on something like money can really destroy your decision-making skills.
[13:05] Scarcity is a good short-term mindset, but when it comes to long-term, it’s horrible for you and your willpower.
[18:40] If you meet someone really needy, perhaps put yourself in their shoes first before judging.
[19:10] So, what’s the solution if you’re in a scarcity mindset?
[20:30] Draw a large + symbol on a piece of paper. In each of the four squares/quadrants, write down urgent, not urgent, important, and not important categories and assign tasks to them. Realistically, you want to prioritize doing important, but non urgent things.
[23:30] Nothing is permanent. ‘‘That’s just the way it is” is not a good excuse for why you can’t change.
[27:55] Being more generous can help you get out of the scarcity mindset.
[30:45] Do you think in terms of abundance or scarcity?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Vicky and Joe discuss why being a celebrity is important. Now, if you believe celebrities don’t have any influence on you, then you’re sadly mistaken! Celebrities are seen as leaders in the industry, whether you like it or not. This is why it’s important for you to become a mini celebrity in your own niche. Not only do you make more money, but you are also seen as a leader.
Key Takeaways:
[1:30] Follow your passion and money will come? Really? Well, Vicky is really passionate about cheese and gin. Where’s her money?
[4:35] Hello to the stalker on the train! Thanks for saying hi!
[6:25] Also, hello Sarah!
[8:35] So, now that Vicky is a mini celebrity, what advice does she have about gaining ‘celebrity’ status? Why is it important in business?
[11:05] The public is obsessed with celebrities, which means being a celebrity sells.
[15:30] Celebrities also define trends. Celebrities are seen as leaders.
[16:30] Business niches have celebrities too!
[21:40] When you’re famous in your niche, you can make a lot more money!
[23:35] How do you become a celebrity in your niche?
[26:15] Remember, if you’re waiting for peer approval, you’re never going to get it.
[28:40] Turn yourself into a celebrity. Find what makes you different and leverage it!
Mentioned in This Episode: