Vicky always gets excited when she hears from her listeners. She talks about an email conversation she had with Louise, who recently increased her prices. Louise asked Vicky if she still believed prices are regional and although Vicky believes it's true to some degree, it still shouldn't deter you from increasing your prices. Yes, you may lose customers, but the increase in profits will make up for that.
Key Takeaways:
[1:55] Vicky and Joe did their first Parkrun 5k.
[4:30] They're getting live chickens next week!
[10:45] Would you rather munch on a £1 pie or a £4 super pie?
[11:15] Louise emailed Vicky to let her know she increased her prices!
[13:35] You need to increase your prices!
[14:15] You may lose customers, but your increase will more than cover them.
[15:25] Louise asked Vicky if she thought prices are regional.
[17:10] Louise, your business is not restricted by location.
[18:35] Tim Ferriss talks a lot about the 'new rich'.
[20:00] Since Louise has increased her prices, she is now able to take Fridays off.
[20:35] Remember, it's not always about money.
[21:00] What about hustling and crushing it?
[21:30] Vicky shares a story about the Mexican fisherman.
[24:00] Wealth doesn't mean cash in the bank.
[26:40] If you focus on the money, that's not the way to do it.
[27:05] What kind of lifestyle do you want?
[28:55] Final words: Prince was an exceptional businessman.
Mentioned in This Episode:
www.businessforsuperheroes.com/
Vicky and Joe discuss some of the marketing benefits of social media and also why social media for business can be such a fine line. You can spend quite a bit of productive time promoting your business on Facebook; however Facebook can distract you from the bigger picture and turn that productive time into wasted time. Tune in to hear Vicky's thoughts on how to properly manage this.
Key Takeaways:
[1:15] Joe and Vicky are recording at Joe's office, without drinks in their hands!
[3:50] Facebook is a massive time suck!
[4:30] Vicky plans to install an app that will help her block FB/social media until a certain time.
[5:15] Facebook time is not productive time.
[6:15] Social media marketing can be really, really stupid.
[6:50] Facebook as a business tool though? It can sometimes be a fine line.
[8:25] Vicky explains why social media marketing bothers her.
[10:15] Facebook is not about selling, it's about engaging with your audience.
[11:20] What's Return On Investment (ROI)?
[14:15] You have to get ROI on your marketing or you're wasting your money.
[14:20] The problem with social media is that you don't know if it's working.
[15:00] People misidentify activity on social media for actual 'buys'.
[16:20] Let's talk about life time customer value for a moment.
[19:00] Before you do anything, work out your life time customer value first.
[19:50] How much do you currently spend on your business?
[21:00] After you've done the math, is 500 quid to acquire a customer really all that expensive?
[22:45] Conclusion: always know your numbers.
[24:20] Vicky recommends not doing Google ads yourself.
[25:30] Email lists are key because they're yours. Google/Facebook/etc doesn't own it.
[27:10] Stay tuned for next week's show!
Mentioned in This Episode:
www.businessforsuperheroes.com/
Vicky and Joe have officially moved into their new house, but of course, everything is an adventure with these two and Joe shares what happened as they were settling in. Today's episode is a continuation of last week's show and Vicky answers Bobbie's second question. She talks on why you should email your prospects every day and also mentions a great trick to help you give value to your audience without giving everything else away for free. Tune in for more!
Key Takeaways:
[2:15] Vicky and Joe are in their new house.
[2:40] Joe talks new house adventures that could have turned dangerous.
[7:25] The cats are completely confused.
[7:45] This week we answer Bobbie’s question.
[8:20] If you can't take a holiday in your business, you have a shit job.
[9:15] It's a huge red flag when you can't take time off of your business.
[12:45] If you email your prospects every day, you're going to be there when they need you. Is it too much though?
[13:40] When you email people every day, give them something of value.
[14:00] You can give away the 'what' and 'why', but save the 'how' for paying customers.
[16:00] Vicky hasn't received any hate mail for the podcast yet. Go on! She dares you.
[17:10] You need to train people to do what you want them to do.
[17:45] But won't my email prospects get bored if I email them every single day?
[19:55] The easiest people to sell to are the people you've already sold to.
[20:05] Think about your past customers before you start chasing for new ones.
[21:00] Hey, just a heads up, don't treat your current customers like shit.
[22:00] Contact all the people who have done business with you in the past and ask them to buy something else from you.
[22:45] If you take action, you'll do better than 99% of people out there.
[22:55] Write a list of people who have just bought from you days, weeks, and ages ago and message them in that order.
[24:15] Visit resources on Vicky's website to get a great email marketing mini-course.
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/resources
Bobbie wrote in saying she asked several of her clients for testimonials, but is unsure what to do with them now that she has them. Vicky shares her tips and further explains why having testimonials is so important. Joe has a hard time receiving testimonials from his clients because there are often confidentiality agreements in place. However, Vicky offers a creative solution on how he and you can get around those without breaking the contract.
Key Takeaways:
[0:50] It's 7:30am and there's no gin.
[1:10] Vicky and Joe are not very awake right now.
[1:35] Vicky reads out loud Bobbie's email about testimonials.
[2:25] Good job for getting testimonials!
[4:25] Why are testimonials useful?
[5:50] Vicky loves cricket.
[7:00] When in doubt, we look to other people's behavior.
[8:40] When you need help, don't scream out help, because people automatically assume someone else will help you.
[10:25] The very best business comes from word of mouth sales.
[11:50] How does Joe get his testimonials?
[13:10] Stop paying attention to what everybody else is doing and focus on your own business.
[15:25] How do you get testimonials when there's a confidentiality agreement in place?
[18:30] There's no such thing as too many testimonials!
[21:20] Where should you put your testimonials? Everywhere!
[24:20] Come back next week to get the answer to Bobbie's second question about pestering people with emails.
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
Influence: Science and Practice by Robert Cialdini
It was Vicky's birthday on Monday and she received tons of letters and concerns over Joe's gift choices (he gave her a chainsaw). One of the happy birthday letters she received was from James, who asked Vicky how to make correct assessments on what to charge. This letter is what sparked today's conversation about knowing what to charge and finding out what you're really worth.
Key Takeaways:
[0:40] Noodle joins us on today's podcast!
[0:55] It was Vicky's birthday yesterday and Joe bought her a chainsaw.
[2:25] Hi James! You're now the subject of the podcast.
[3:10] Want a copy of Vicky's book? Feel free to email her and she might send it to you for free.
[4:25] How much should you charge?
[5:40] You can't possibly charge if you don't know what the project is.
[6:30] People going to you for a problem, often don't really know what the real problem is.
[9:35] Most agencies will treat you like a commodity.
[10:50] The problem with working with agencies is that they already 'know' what you’re worth.
[11:45] You can learn a lot from agencies though, like how to work with clients and the overall industry.
[11:55] If you want to earn more money, then you'll have to leave an agency.
[12:30] As an independent freelancer, you're not working for somebody, you're working with them.
[13:40] Who does Vicky work with and why?
[17:20] Do what you do best. Work with your strengths.
[22:30] James! What kind of clients do you want to attract?
[26:40] Double check your website and the kind of message you're putting out there.
[26:45] Word of mouth is still the best way to get great clients.
[28:35] Want a copy of Vicky's book? Send her a haiku.
Mentioned in This Episode: