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Notes in the Margin

This is a podcast about one woman's mission to help entrepreneurs and business owners write and self-publish better business books. Each week, we tackle your writing excuses (because they're our excuses too) – and help you beat the Blank Page Of Doom so you can write a book that makes a real difference. Also contains adulting fails, the adventures of the TinySheeps, and a bundle of fantastic interviews with people far smarter than us. Find us at moxiebooks.co.uk.
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Notes in the Margin
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Now displaying: February, 2016
Feb 26, 2016

Vicky talks about an article she read on the subject of Polari and this propels an interesting discussion between her and her husband Joe. She then goes deeper as to why slang matters in your industry, especially if you're a copywriter or a business owner.

 

Key Takeaways:

[1:35] Vicky and Joe are looking to buy a house.

[2:10] This week’s episode is about anti-language.

[2:50] Vicky explains what Polari is.

[8:10] Did you have a secret language as a kid? Joe did!

[13:00] Why is understanding slang or anti-language so important in business?

[14:20] Vicky reads an excerpt from a book she has.

[15:20] Listen to your clients. Listen to how they talk to each other.

[17:10] You will be covered in bruises when you join the circus.

[18:15] Think about how your target audience speaks.

[19:35] Join forums, social media, and really listen to them. Pick up their phrases.

[20:10] Vicky shares examples.

[21:30] Vicky talks about Donald Trump and his marketing strategy.

[23:40] There are people using the power of language for evil. Be aware of how they're doing it.

[26:05] Learning how to speak the same language as your audience is not being fake or un-genuine.

 

Mentioned in This Episode:

http://www.businessforsuperheroes.com/

Feb 19, 2016

Oli Luke is a marketing consultant where he helps UK marketers and sales teams build highly profitable direct-mail campaigns. He discusses with Vicky some of the quick steps you can take to increase sales and traffic. He also reminds the listeners that there isn't a 'one-size-fits-all' approach to marketing, so be sure to test and track each strategy accurately. Listen in to find out more!

 

Key Takeaways:

[1:20] Who is Oli Luke?

[2:45] What's the easiest way to increase business sales?

[5:40] How has Oli helped his clients?

[8:35] You don't have to spend a lot of time on marketing.

[8:40] Sending direct mail is really fun to do.

[10:35] How can you get more inquiries in the first place?

[12:35] You have to test and try stuff.

[13:20] There is no right answer to every business. You have to see what works and scale from there.

[15:30] What's the quickest way to make sales?

[18:20] Oli has a free report on easy marketing strategies you can implement in your business.

 

Mentioned in This Episode:

http://oliluke.com/

http://www.businessforsuperheroes.com/

 

Feb 12, 2016

Vicky and her husband Joe discuss big corporations dodging taxes and why the universe, in general, doesn't care about you. Vicky believes corporations try to dodge taxes due to them being a rather faceless entity with departments. If only they just put one person in charge of their taxes to have more accountability for their actions. Vicky overheard on the radio that big corps are also destroying independent businesses and she expands further on the topic.

 

Key Takeaways:

[1:25] The universe doesn't care about you.

[1:35] Vicky and Joe talk about big corporations dodging taxes.

[4:10] Would society work better if there were charities instead of taxes?

[4:25] There's a lot of tax dodging from Amazon/Starbucks/Google/etc.

[4:55] Wouldn't the government be better off trying to close the legal loopholes?

[5:45] Vicky believes corporations dodge taxes because they're detached emotionally.

[6:50] Are the corporations who are dodging taxes, also destroying independent businesses?

[7:40] Vicky talks about an independent bookstore called Stephanie Books in London.

[12:15] Every customer is a lazy customer.

[15:05] Vicky talks about her local ski and sports shop. 

[20:35] Vicky is by no means rich, but she is busy and would pay to have some of her time freed up.

[24:05] How can you entice people away from big companies?

 

Mentioned in This Episode:

http://www.businessforsuperheroes.com/

http://www.businessforsuperheroes.com/inner-circle

Feb 5, 2016

Vicky Fraser invites her husband, Joe, on the show to discuss time and productivity. Vicky would like to remind everyone that we all have the same amount of hours, minutes, and seconds in one day, so we have to make the most out of it. Vicky emphasizes the importance of focusing on marketing within your business as a way to truly make the most out of your time and live a better quality life.

 

Key Takeaways:

[1:35] You don't have time? This is an EXCUSE! 

[5:50] Be honest, you do have time.

[6:25] You're better off just saying 'no' instead of 'I don't have time'.

[10:25] Don't have time to do marketing? Do you mean you're just a little overwhelmed?

[11:10] Marketing is important.

[11:50] It can be a frustrating circle for a freelancer. 

[13:40] You can't spend all of your time working, you need to eat, sleep, and spend time with your family.

[14:10] You owe it to yourself and your family to make time for marketing.

[14:30] Remember, not everything that happens to you is your fault.

[15:00] The little failures are the useful ones.

[17:35] Don't feel bad about not being productive; however you do need to take responsibility for it.

[17:45] Sounds simple, but make a list of your tasks.

[20:20] Categorize your tasks as important, urgent, or not important.

[21:45] Outsource as much stuff as you can.

[23:15] Contact Vicky if you need a VA.

[23:40] You can't outsource everything right away, so just pick something small.

[25:15] Buy Vicky's book if you haven't already and do the exercise in chapter three.

[26:00] You're entitled to your time.

[27:10] Shout out to Podfly!

 

Mentioned In This Episode:

http://www.businessforsuperheroes.com/

https://www.facebook.com/soverybritish/

 

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