Are you glad Vicky and Joe are no longer talking about hostage negotiations? Well, if you still have withdrawals, you can download Vicky’s hostage negotiation PDF! Link in the resources! On this week’s episode, Vicky discusses why you should send gifts in your direct-mail marketing campaigns and how to create shock & awe with your direct-mail letters!
Key Takeaways:
[0:50] Why is it so cold in Vicky and Joe’s house?
[4:20] Get the rare, first edition hostage negotiation PDF on Vicky’s website.
[4:35] This is Episode 50!! Wow!
[7:05] Vicky talks about the direct-mail letters she receives from her inner circle.
[9:50] Put small freebies in your direct-mail!
[12:15] People give up too easily on their direct-mail campaigns.
[13:15] How can you create a shock & awe direct-mail marketing campaign?
[15:35] Work on your budget based on how much your customer is worth to you.
[16:15] Vicky likes to give people chocolates, but be careful - chocolate melts in the mail!
[17:30] Don’t send people sharp objects in the mail. Just a FYI.
[17:35] So, why does sending gifts in the mail work?
[21:30] Vicky plans on doing a whole series about guerrilla marketing.
[24:00] Don’t send USB sticks (or anything that must be plugged in) in your direct-mail marketing campaign.
[25:10] Joe does a quick recap of what makes a successful direct-mail marketing campaign.
[26:15] Interested in joining Vicky’s inner circle? There’s a link in the resources!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe are celebrating their 7th wedding anniversary today and that means more alcohol on this special occasion! And finally, the moment we’ve all been waiting for, Vicky discusses the 5th and final stage of their hostage negotiation series. In fact, you can download a free PDF on this very subject to get a recap of all five steps in the show notes below.
Key Takeaways:
[0:40] It’s Vicky and Joe’s 7th wedding anniversary!
[2:15] Vicky and Joe are at the 5th and final stage of their hostage negotiation series. Hurray!
[4:25] Be sure to go to Businessforsuperheroes.com/hostage to get your hands on the Hostage negotiation tactics PDF.
[6:20] Vicky replies to every email she gets!
[9:45] Joe has had enough alcohol for one night!
[11:30] When people purchase from you, that’s a really big decision they have to make.
[11:55] Reconfirm what your customer’s pain points are.
[14:35] After people buy from you, they need to know ‘what’s next’ after that purchase.
[17:10] Always be clear as to what’s going to happen. The worst thing you can do is confuse people!
[21:15] Joe does a recap of the five hostage negotiation steps one last time!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe just got back from Vicky’s Who Are You event last week! It was exciting, but don’t worry if you missed it, Vicky is planning on hosting another one in the spring. Stay tuned for that! Vicky and Joe continue their FBI hostage negotiation discussion and are now on step 4—influence! Most people skip the first 3 steps and get right to step 4, but that’s not how you build trust and expertise with your prospects.
Key Takeaways:
[1:15] Vicky discusses the Who Are You event she hosted last week!
[4:10] Her event was one of the first times where Joe was able to see Vicky being a grown up.
[6:35] Vicky is already in the process of thinking about version 2.0.
[7:45] This week, Vicky and Joe continue their never-ending hostage negotiation topic.
[8:25] Vicky is always happy to receive feedback. Let her know if you need this series to stop!
[8:35] Joe does a recap of the 5 stages to a successful FBI hostage negotiation.
[10:05] Instead of doing the first 3 steps, most people tend to skip the steps and get right to step 4.
[12:45] Your customers are in pain. This is where you come in as a business owner!
[16:10] Give lots of value to your prospects. You don’t have to give all of your stuff away for free, but there needs to be a balance.
[19:10] A prospect asked Vicky to ghostwrite a book. Vicky shares what her book package really entails and how she’s giving her clients more value.
[21:40] Tune into next week for the last and final stage of FBI hostage negotiation tactics!
Mentioned in This Episode:
Vicky and Joe continue their hostage negotiation conversation! Although this episode covers step three, rapport building, Joe wonders if this series will ever end. This week, Vicky covers the differences between empathy and rapport, how to convey rapport into your marketing, and why it’s a good thing to piss people off! Tune in next week for step four, which covers influence!
Key Takeaways:
[3:55] Vicky and Joe carry on with their hostage negotiation theme. Will it ever end?
[4:15] This week Vicky focuses on step three, which is building rapport!
[4:20] Joe does a quick recap of the five stages to a successful hostage negotiation.
[6:10] What’s the actual definition of rapport?
[10:00] This is not about selling to people who don’t want your service. It’s about selling to people who are already interested.
[12:35] Have you ever noticed somebody having a dull personality online, but when you meet them in person, they’re completely different? The way you sound in person needs to match the way you sound online.
[17:00] The people you really piss off with your marketing will not be your clients, and that’s a good thing!
[20:25] What are some of Vicky’s top ways to create rapport?
[22:30] By the way, please review this podcast on iTunes! It does help.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle