Vicky interviews Lucy Cohen on today’s episode to get inside her brain and to find out what makes her tick! Lucy has taken a unique approach to her accounting business, and is the perfect example of how you can stand out from the crowd in a very traditional and rigid industry!
Key Takeaways:
[1:10] Who is Lucy and what does she do?
[7:20] Why is Lucy different compared to other accountants?
[12:15] Lucy discusses the types of clients she works with.
[13:35] Lucy shares some of the fun marketing pieces she’s sent out about her business.
[18:35] What’s the biggest business lesson Lucy has learned over the years?
[19:50] What is the biggest mistake Lucy has made in business, and how did she fix it?
[25:30] Lucy shares why she works with the Four Ladies Network.
[26:55] What kinds of obstacles has Lucy had to overcome in her career?
[28:20] It’s incredibly important that fellow female business owners support each other!
[28:40] What advice does Lucy have on how to grow your business?
[30:35] Vicky’s new book is coming out in June! Don’t miss it!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky has 12 tips to help you appear more confident on today’s show! However, due to exciting lamb-adopting shenanigans happening at the cottage, you’ll have to tune in next week to get the other 7 tips. Part one of this episode dives into how you can use your body to convey confidence and to help build trust among your customers.
Key Takeaways:
[2:30] What’s new with Vicky and Joe? Well, it involves adopting lambs.
[8:40] Let’s talk about body confidence.
[10:50] Vicky has 12 top tips on becoming more confident!
[14:50] Don’t forget to move your hands around. Stiff hands = stiff body.
[18:30] Vicky hates when she is talking to someone and they’re constantly looking over their shoulder for someone more interesting. Don’t be rude.
[21:00] Although it can be hard, make eye contact with people!
[23:30] Sorry! We’re out of time. There are 7 more to go! Come back next week.
[25:15] Vicky’s book is coming out in June. Also, don’t forget to join Vicky’s book club. It’s absolutely free.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Kenda Macdonald is an Automation Ninja with a background in Forensic Psychology. So few people actually look at their website from a behavioral perspective and that’s where Kenda and her expertise over at Automation Ninjas come in handy. On the show, Kenda shares tips on how you can be GDPR compliant (and what it is) and how you can structure your website so that it makes sense to your target user.
Key Takeaways:
[1:50] Who is Kenda and what does she do?
[3:25] What is GDPR?
[6:00] What do marketers need to do to be GDPR compliant?
[8:05] You have to get your current list onboard as well with the new policy. It doesn’t just apply to new subscribers or customers.
[9:55] Will you lose subscribers?
[10:45] Want to get compliant? Check out the InfusionSoft Pack (link in the show notes).
[12:55] What did Vicky and Kenda do last weekend?
[14:35] Every page on your website needs to have a purpose.
[17:15] Vicky feels in control of her website again and has a deeper understanding of how to target her audience from a behavior perspective.
[20:05] Being able to get away from your business from time to time really frees your brain up and lets you become more creative.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book