Vicky invites Connor Benham to be a guest on today’s podcast. Connor has 7 years of Facebook ads experience and shares key advice on how you can dip your toes into this very profitable space. He covers everything from what you shouldn’t do, how to target more of your ideal customers on your own, and how to find a talented expert to help you grow your business.
Key Takeaways:
[1:25] Who is Connor and what does he do?
[2:20] What are some of the biggest mistakes people make with their Facebook ads?
[4:20] Facebook is very smart. You can’t ‘out-win’ Facebook.
[4:40] How does Facebook know you’re pregnant?
[6:50 Facebook has enough information on you to know exactly what you’re going to do before you do it.
[7:30] What’s the best way to get started using Facebook ads?
[11:55] Connor walks you through the various ways you can target your ideal customer.
[18:00] You have to present your service as an offer or package so that it forces your audience to take action.
[20:35] What’s the difference between an ad and a boosted post?
[25:50] If you don’t know what you’re doing and if you don’t want to hire someone, then at the very least, don’t give Facebook your clueless money!
[25:55] Facebook is just one of the many marketing channels you should be using.
[29:45] If you want to hire someone, what are some of the things to look for in a Facebook ads expert?
[34:50] Go to Connor’s website to download his 7 steps to a killer Facebook campaign cheat-sheet!
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Vicky and Joe discuss ways you can tactfully remove difficult people out of your life, or at the very least deal with them in such a way that it causes you little to no stress. Dealing with difficult people is unavoidable, even when you work alone! Here are 11-ish ways to ninja your way out of a toxic situation.
Key Takeaways:
[2:40] Today’s topic is all about dealing with difficult people!
[4:45] Chronic long term stress will kill you.
[5:15] What types of difficult people are out there?
[7:15] What’s up with bullies? What’s wrong with them?!
[9:45] Joe offers advice for freelancers who have clients who creep in extra work into projects.
[12:00] Is your client going through a crisis? Not your problem!
[15:30] Pro tip: Don’t try to change people. Ever. It’s a losing battle.
[18:40] Set limits and boundaries for yourself.
[24:00] Pick your battles. Count to 10. You don’t have to respond to negativity right away.
[26:05] People will treat you the way you allow them to treat you.
[28:25] Remember, you are never forced to work with anyone you don’t want to. Can’t live without that money? Yes, you can. Fire them and grow your business the healthy way.
[32:50] Enjoyed this episode? Please review us on iTunes!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky has had her share of haters and shares some wisdom today with Joe and you on how you can tactfully and gracefully handle those kinds of people. Don’t let one piece of hate mail ruin your day, because there are tons and tons of people who love you, support you, and want to see you win!
Key Takeaways:
[2:10] People worry too much about what other people think of them.
[2:55] Who is the biggest hater of them all?
[6:20] Do you ever worry about what other people think about you?
[8:40] As a business owner, you should have an opinion and make it clear to people what it is you stand for.
[10:30] Most of the time, other people are thinking about themselves.
[12:25] You will receive more positive feedback about your work and yourself, if you ask for it!
[14:35] Vicky shares what it was like to get her first hate mail.
[20:25] Vicky has some hater-diffuser tips for you.
[26:00] 1/3rd of people will love you, 1/3rd will hate you, and 1/3rd are not going to care.
[26:40] Haters are contagious.
[30:15] Joe shares some quick takeaways of what he’s learned today.
[32:25] Next week’s topic will cover how to deal with difficult people!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky and Joe discuss ways to stop putting the blame on someone else and to take responsibility for your actions. Screwing up in business is actually not that big of a deal; it’s how you handle the screw up that is. Most times, clients don’t care whose fault it is, they care if you can fix it or not!
Key Takeaways:
[2:50] But it’s not my fault!!
[3:35] Who are the Rolling Quads?
[7:00] If you want change in any way, you have to make it yourself.
[10:55] If you screw something up, that’s okay. It’s all in how you deal with that screw up that makes the difference.
[13:45] Don’t give away your power when something you can’t control happens to you. You can be very proactive with bad news.
[16:00] Vicky shares a client horror story.
[23:40] Your business and your life will transform when you start taking responsibility for what happens to you.
[24:10] When you make it everybody else’s fault, you give away your power to fix the problem yourself.
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Vicky and Joe continue their discussion on how to build trust with others. Vicky shares that a limp handshake, an overuse of a name, and staring into someone’s eyes for too long are all great ways to break trust and rapport with someone. However, it’s important to work on these things where you can get it down to a moderate and comfortable level because they’re also fantastic ways to build trust and safety with others.
Key Takeaways:
[3:25] Joe gives a quick recap on how you can project confidence.
[4:05] How much is too much eye contact?
[7:15] Vicky hates, hates a limp handshake!!
[12:25] Are you an expert handshaker? Vicky would like to hear from you!
[13:15] Mirroring people’s actions actually helps to build trust.
[13:45] Use people’s names, but don’t force it. Overuse of a name raises Vicky’s alarm bells.
[15:25] It’s almost impossible to not smile at someone when they smile at you.
[20:20] If someone takes a step back or is retreating from your ‘space’, don’t follow them!
[21:10] What is the ‘super hero’ pose?
[24:55] Joe advises that in any situation where there are engineers, don’t touch them.
[25:10] Watch a video of yourself! It may be uncomfortable, but it’s very helpful insight.
[28:35] Next week’s topic will be about taking responsibility for everything in your life! Yay!
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