Vicky interviews Jamie Veitch, the Owner of Jamie Veitch Consulting and a PR expert. Today, Jamie discusses ways you can approach a journalist and have them quote or feature you in one of their articles. Getting featured in publications not only helps you build credibility in the work you do, but it also helps you build relevant SEO links to your website! Want to know how to seduce a journalist? Then you don’t want to miss out on this episode.
Key Takeaways:
[1:00] What does Jamie do?
[1:40] How did Jamie get started in this line of work?
[4:45] Why are we getting fake news in the media? Don’t we have journalists to discredit it?
[6:45] Can people distinguish between fake news, real news, Google ads, and organic searches? People think they can, but tests show that people actually can’t.
[9:15] What kind of pressures is the average journalist under right now? How can we work with them and make their lives easier?
[11:15] Why is PR massively underused by small businesses?
[13:00] Despite the media’s many faults, we still trust the media.
[15:15] How should you approach the media?
[23:50] What are some of the best ways to approach and build long-lasting relationships with a journalist?
[26:40] What is the biggest takeaway listeners need to know about PR?
[29:20] How can someone set up Google News Alerts?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Writing on the Wall: Social Media - The First 2,000 Years by Tom Standage
Vicky and Joe discuss the different ways you can -stop- running out of things to say. Writer’s block doesn’t really exist; what exists is your lack of stimulation. Get your brain going by asking what your target audience is struggling with, consume podcasts, read books, and just keep improving yourself. When you have access to new and different things, you will be inspired to share and create new content.
Key Takeaways:
[2:20] Vicky is showing off her new leggings! You can’t see, but you can imagine.
[5:35] By the way, inner circle members now get access to video! You actually visually see Vicky’s neato leggings.
[6:25] This week, we’re talking about how to always have something to say.
[8:20] Ask your target market how their lives are going!
[10:00] Listen to how your ideal audience talks and use those same words in your copy!
[11:10] You can always write about current events!
[14:00] You can get ideas by listening to podcasts!
[15:40] Mini how-to guides help people and get people through your door.
[27:15] Quick recap: Be interesting, read new things, learn new things, and create how-to guides to help your audience and their pain points.
[28:35] Next week, Vicky will have a guest on the show! Get ready for that!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky is feeling a bit overwhelmed over her web integration systems. It’s been on her to-do list for months, but what does she do instead? Laundry, cleaning the house, caring for the chickens. Why does she do this? Why can’t she just get started? She has a very common problem and that’s due to the fact that she doesn’t know where to start! Today’s show discusses what you can learn from Vicky’s procrastination and can’t-get-started mistakes.
Key Takeaways:
[1:10] Joe has been running around like an idiot trying to get his passport.
[4:40] Do you ever struggle to start something?
[10:35] Joe is suffering a similar problem in his work right now.
[17:00] Are you good with system integrations? SERIOUSLY get in touch with Vicky because she needs help. It is eating up her time, money, and brain space because she’s procrastinating it.
[19:00] What’s the moral of the story? If you’re struggling to start something, really look as to why you’re procrastinating on it.
[21:25] If you know why you need to do it, but still don’t, maybe you should outsource it.
[23:25] By the way, are you interested in joining a market workshop? Vicky is hosting an event Oct 27-28!
[25:30] Please also share this podcast!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky spends extra money on toilet rolls, and she has to wait for them to be shipped. Why on earth does she do this when she can just go to the supermarket and get them off the shelf? It’s all solely due to this toilet roll brand’s purpose and marketing. Here are some tips every business owner can learn from on how to charge more for an everyday product that people can get behind and support.
Key Takeaways:
[1:20] Vicky and Joe have just got back from their holiday!
[4:00] Today’s episode is about….toilet rolls?
[4:40] Aren’t there really only two types of toilet rolls? Acceptable and unacceptable?
[7:35] Why is Vicky so excited about these toilet rolls?
[9:40] Has anybody out there used bamboo toilet paper before? Let us know!
[9:45] Vicky reads the mission statement from Who Gives A Crap toilet rolls.
[10:00] 900 children under the age of five die every day from diarrhea-related diseases.
[12:00] This company gives 50% of all of their profits to help build toilets and improve sanitation all over the world. THIS is why Vicky pays more money for her toilet rolls!
[16:25] The Who Gives A Crap copy, especially on their website, is also hilarious!
[21:40] What are some of the key takeaways business owners can get from Who Gives A Crap branding?
[26:00] What makes you stand out?
[26:45] Listen to your audience and ask them key questions, then add extra value.
[29:30] If a company that sells toilet rolls can make themselves stand out, so can you!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle