Vicky invites Stefanie Arroyo on to the show. She is a copywriter and a brand messaging strategist. On today’s show, Stefanie discusses the benefits of the Myers -Briggs Type Indicator (MBTI) tests and why you should know what your personality type is, as well as the personality type of your ideal customer. If you don’t know your customer, then you cannot market to them!
Key Takeaways:
[1:40] Stefanie created some drama on Facebook about crappy engagement.
[4:10] At the end of the day, engagement is not just about likes and comments.
[5:05] Who is Stefanie?
[5:55] Stefanie has her own Facebook group. However, she changed the Facebook group name and several people left because of it.
[8:40] Stefanie helps her clients really get into their ideal customer’s shoes.
[10:30] You want to understand your ideal customer’s personality type.
[14:10] How has the Myers-Briggs test helped Stefanie’s clients?
[19:50] It’s always good to repurpose your content throughout different mediums.
[20:40] People can change personality types!
[22:15] Vicky tends to be a bit skeptical when people try to put someone in a category or a box.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Marketing, Not Mindset Facebook Group
Vicky and Joe discuss all the shitty advice that’s going around that you absolutely must ignore. Vicky has come up with a list of 13 things that are so common, people believe them to be true! In reality, these phrases are damaging to you and your business. Vicky hopes you can see through these shitty pieces of advice and find the real people who can truly help you succeed.
Key Takeaways:
[0:50] Joe is sick :(.
[1:25] Today’s topic is about shitty advice.
[2:10] You have to hustle 24/7!!!
[3:30] Hustle is necessary, but it should not be done 24/7.
[5:35] People telling newbies to say yes to everything. Here’s a hint: Don’t.
[6:45] “Follow your passion and money will follow.” This is just shitty advice.
[8:45] ‘Heartpreneurs’ - how is this a thing? The title makes Vicky want to vomit.
[9:10] Are you 100% sure about your decision? You don’t have to be.
[14:30] You need tons of money to make your business happen. Lies!!
[16:15] Never, ever give up. You know, if things just aren’t working out, it’s okay to pivot.
[17:15] Vicky believes you should not take business advice from somebody who is broke.
[21:55] Should you write the way you talk? Not if you ramble.
[24:50] Remember, you can be anything you want to be - Watch out for this one!
[27:15] Is the customer always right? Nope!
[30:20] Like this rant? Let Vicky know!
Mentioned in This Episode:
Vicky and Joe discuss why you should be more like Star Trek’s Borg race. Yes, the Borg is evil and wants to enslave all humans, but that’s besides the point. The Borg has some fantastic lessons that every business owner can learn from. Are you currently experiencing some resistance from within yourself? Well, all you have to do is look to the Borg for answers.
Key Takeaways:
[1:30] Joe looks like a tomato right now. Why did he not wear sunscreen?!
[2:15] Question to the listeners: Do you make excuses?
[3:00] People will always find a reason why they can’t do something.
[5:20] According to the Borg, resistance is futile.
[6:00] Another thing, the Borg don’t do the same thing over and over again. They adapt, and quickly.
[8:15] Sometimes you experience strong resistance within yourself, but you don’t even know why, or what, is stopping you.
[10:20] So, what are some of the core reasons why resistance occurs?
[14:00] Going on this entrepreneurial path alone can only take you so far. A group will help push you to new heights.
[17:10] The most important thing you can do is learn from other people.
[20:15] Vicky breaks down her process of how she gets big daunting tasks done.
[25:00] If you’re serious about getting stuff done, you need a deadline.
[29:40] Remember, resistance is futile!! Talk to you next week.
Mentioned in This Episode:
Vicky points out in today’s episode that so many ‘professionals’ are so, so boring. It doesn’t have to be this way! You can be professional in your line of work, but you can also incorporate some of your personality into it too. For example, Vicky, who is not very serious by nature, has a ton of hobbies that she showcases on Instagram. People get a better feel for who she is and what kind of (fun!) person she is. People want to relate to you as a person. Nobody loves a blank face with a suit.
Key Takeaways:
[1:15] Thank you Sarah for sending Vicky and Joe this fantastic gin! Wowzas.
[2:45] Business and marketing should be fun!
[3:15] This is not to say you should always be having fun in your business, but the work that you do should be enjoyable.
[4:10] On a side note, can you order goats via the post?
[6:00] People on LinkedIn are so serious and the info they have is so boring. Helpful, but boring.
[10:15] What is professionalism anyway?
[12:00] Even if you’re in an industry that’s super serious, that doesn’t mean you have to be boring too!
[18:20] Do NOT air your dirty laundry out in public. That’s taking things a bit too far.
[19:45] Talk about your problems in the past sense because no one wants to give money to someone who doesn’t have their shit together.
[21:45] You can inject your personality into serious businessy things. Vicky, by nature isn’t very serious, but she is currently using Instagram to bring to life her personality.
[24:45] Also, stop giving a shit what people think about you. Serve your customers, ignore the rest.
[26:10] Your unique hobbies are what will differentiate you and make you interesting.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain