On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about Email Marketing, which is one of Vicky’s favourite topics. She believes everybody ought to be using email marketing – Why? Because it’s awesome, and it’s an inexpensive marketing strategy that yields high returns.
Key Takeaways:
[2:43] Email marketing – tales of success!
[5:13] What kind of success does Vicky have with email marketing?
[8:19] There are many pervasive myths about email marketing.
[8:46] Myth #1: Email marketing doesn’t work anymore.
[10:59] Myth #2: People don’t read emails anymore.
[14:26] Myth #3: People will think you’re a spammer.
[16:12] Myth #4: People think their customers are too clever & sophisticated to respond to Vicky Fraser style of emails.
[18:36] Myth #5: People think their customers don’t like to be sold to.
[20:08] Myth #6: If I email my list, they will unsubscribe.
[22:42] Vicky’s advice this week.
Mentioned in This Episode:
www.businessforsuperheroes.com/inner-circle
On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about the power of habit and the habit loop. Vicky also shares advice on how you can change a bad habit and how good habits are important for success.
Key Takeaways:
[0:50] What is Vicky’s worst habit?
[1:59] How did Joe stop smoking?
[3:25] How did Vicky stop smoking?
[4:18] What is the habit loop?
[5:13] You can’t control what happens to you but you can control how you react to it.
[8:26] Focusing your time and energy on stuff you can do & the power of habit.
[10:27] Good intentions are worthless on their own and success requires action.
[10:41] Success has a lot to do with consistency.
[12:54] We have two selves: a conscious self and an unconscious self.
[13:43] Your unconscious brain takes over certain tasks in your life.
[14:17] Your habits run about 40% of what you do.
[16:28] Almost everything we do is habit.
[17:50] You feel good after exercising because you’re in a habit loop.
[18:50] The bad news: you can’t break habits.
[20:56] The good news: once you form habits you can change them.
[24:35] A simple way to change your bad habits.
[26:03] Next week Vicky will talk about email marketing.
Mentioned in This Episode:
www.businessforsuperheroes.com/inner-circle
The Power of Habit by Charles Duhigg
On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about 'storeyselling’, because the secret of selling has always been "a damn good story". Vicky will share her insights on why stories are so powerful and why it’s essential to use them in all of your marketing.
Key Takeaways:
[1:51] Vicky shares some of her favorite storybooks.
[8:59] If you want people to remember stuff, tell them a story.
[12:32] We are interested in stories about people.
[13:55] Stories are really powerful.
[15:25] Why are stories so powerful?
[17:38] Our brains are hard wired to respond to stories and we make decisions based on our emotional responses.
[21:40] Jennifer Aaker's experiment demonstrates the importance of stories.
[23:14] Vicky's suggestions on storytelling.
[25:19] Vicky’s inner-circle has access to her hour-long online tele-class on storytelling.
Mentioned in this Episode:
www.businessforsuperheroes.com/inner-circle
The Feeling of What Happens by Antonio Damasio
David Attenborough vs. George Monbiat
On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about why some stories are sticky, while others tend to die sad, lonely deaths. Vicky will detail key elements that a story must have to make it sticky.
Key Takeaways:
[01:04] What does Vicky mean by “sticky” stories?
[04:51] Sharing unverified stories overshadows the scientific stories worthy of being shared.
[05:59] Stories that do get shared, spread quickly and tend to stick.
[06:15] How can you design a story that spreads like wild fire?
[11:35] What's the secret to telling stories that are sticky?
[11:41] First – A sticky story must be SIMPLE!
[12:24] There is an important difference between dumbing down and simplification.
[14:04] Look at newspaper headlines for good examples of sticky stories.
[14:44] Second – A sticky story must be UNEXPECTED!
[17:56] Create curiosity in your stories.
[19:54] Next – A sticky story must be CONCRETE!
[22:32] Penultimately – A sticky story must be CREDIBLE!
[23:51] How can you gain credibility?
[26:04] Finally – A sticky story must be EMOTIONAL!
[26:45] Next week's podcast will be all about storytelling.
[27:02] You can use the mnemonic SUCCESS to remember the key to making sticky stories.
Mentioned in this Episode:
MADE to STICK: Why Some Ideas Survive and Others Die by Chip and Dan Heath
www.businessforsuperheroes.com/inner-circle