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Notes in the Margin

This is a podcast about one woman's mission to help entrepreneurs and business owners write and self-publish better business books. Each week, we tackle your writing excuses (because they're our excuses too) – and help you beat the Blank Page Of Doom so you can write a book that makes a real difference. Also contains adulting fails, the adventures of the TinySheeps, and a bundle of fantastic interviews with people far smarter than us. Find us at moxiebooks.co.uk.
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Now displaying: 2016
Dec 30, 2016

Vicky and Joe discuss five ways, maybe six ways (shh, it’s a secret), on what you can do RIGHT NOW to grow your business. It first begins with mindset and then it snowballs from there. Don’t let your negative and poor thoughts hold you back from achieving a buzzing business.

 

Key Takeaways:

[2:15] It’s SO COLD right now.

[4:55] Abandon the scarcity mindset!

[6:15] Don’t fight with your competitors; collaborate with them!

[7:35] There’s plenty to go around!

[10:25] Scarcity mindset = socialist…?

[14:15] Vicky...have more gin!

[15:25] Develop your avatar/ideal customer.

[18:45] This is an ongoing process! Your ideal customer will have different angles you might want to appeal to. Your ideal customer might even change over time. 

[19:40] People will treat you how you allow them to treat you.

[20:25] What’s your pricing going to be?

[22:15] Follow up with your people!! Don’t miss this step.

[22:55] Invest in yourself and in your business!

[24:05] Do your due diligence and figure out what’s the right investment for you. Some of these people are scammy!

[25:55] Magic beans? Be skeptical.

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Dec 23, 2016

Vicky is joined by Joe for this special Christmas Edition episode. In light of the holidays, Vicky dives deep into why your New Year’s Resolutions suck and are simply not working! Instead of New Year’s Resolutions, Vicky offers 7 quick tips on how you can carry on in spite of hardship and make your goals a success going forward into the year!

 

Key Takeaways:

[1:24] Merry Christmas everyone!

[1:45] So, why do New Year’s Resolutions SUCK? 

[3:50] Why do people make New Year’s Resolutions in the first place?

[7:45] How can we actually keep and follow through on the goals we want to achieve?

[8:30] Vicky has 7 steps on how you’ll actually keep your goals!

[9:10] Lose weight and be happier are not clear enough goals!

[10:55] After you’ve set your goals, track your progress!

[11:55] However, with that being said, don’t track your results; track your actions.

[16:45] Remember, progress takes time to achieve! Be realistic.

[20:35] Tell others what you’re planning to do and write it down!

[22:30] Don’t have time? That’s a LIE!!!

[25:10] Don’t give up if you’ve had a setback!

[26:30] You are not your mistakes.

[27:35] You only really fail if you give up.

[29:00] Vicky does a quick recap of the last 7 steps.

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Dec 16, 2016

It’s towards the end of the year and Vicky encourages everyone not to slow down! This is the perfect time to get stuff done. You’d actually be surprised by how many things you can accomplish by intensely focusing on them in the next two weeks. Also, stop setting New Year’s Resolutions. They don’t work!

 

Key Takeaways:

[1:15] Vicky and Joe’s college is pimped out with Christmas decorations! 

[7:15] You should start your projects now! Don’t slack off.

[8:20] Vicky loves to procrastinate.

[9:45] Okay, let’s make a plan!

[10:35] Only 4% of New Year's Resolutions actually ended up getting met.

[11:05] Moral of the story? Don’t make New Year’s Resolutions.

[15:10] So, how does Vicky set her goals?

[18:55] Don’t focus on making it perfect. That will prevent you from getting things done.

[19:15] Work in versions. Project X Version 1, Project X Version 2, etc. Nothing wrong with updating and modifying your work!

[23:20] Vicky highly encourages you to read Born Standing Up by Steve Martin.

[26:45] Plan three months at a time, not 12 months at a time. It is more effective.

[27:50] Do an annual review of all of your big wins.

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Born Standing Up by Steve Martin

The 12 Week Year by Brian P. Moran

Dec 9, 2016

It’s nearing the end of the year! Vicky shares some examples of what companies are doing during the holiday season to generate buzz with their customers. Vicky also discusses creative ways you can leverage the holidays for business purposes and offers suggestions on how you can reward some of your fabulous clients too!

 

Key Takeaways:

[0:50] Joe has just woken up, and he’s confused.

[2:10] Vicky’s father is the man who decorates their home with Christmas lights.

[3:05] Die Hard is the best Christmas movie of all time.

[3:15] Okay, so with all this holiday fun, what happens to the business?

[4:15] How can we exploit Christmas for profits?

[5:20] Send Christmas cards to your clients!

[7:50] Put a little bit of effort into sending a Christmas present to your best clients.

[12:20] What kind of goodies is Vicky offering her clients?

[13:55] Start planning your packages for next Christmas too!

[15:30] Vicky reads a funny article she found.

[17:45] Starbucks is running a cool holiday promotion/giveaway right now.

[18:55] Remember, there are people without homes who are freezing during this time of year. Take the time to donate and give to those who are less fortunate than you.

[21:05] Vicky shares a story about WestJet and what they’re doing for their customers during holidays.

[24:00] Next week, Vicky and Joe will be talking about how to avoid slacking off during the end of the year.

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

 

Dec 2, 2016

Vicky invites Rob Drummond to demystify what this whole CRM (Customer Relationship Management) business is about. What CRM should you get and why? Rob is a big fan of Infusionsoft, but he understands quite well how quickly you can get distracted by the ‘extensiveness’ of it. Before you get involved with a CRM system, listen to this episode!

 

Key Takeaways:

[1:20] Who is Rob Drummond?

[3:05] What is a CRM system?

[5:45] Why are CRM systems useful?

[7:55] Rob talks about Infusionsoft and why he likes it as a CRM system.

[12:35] When people first get into Infusionsoft, they end up getting too distracted by the marketing automation stuff.

[13:15] How can people simplify and not get distracted by the ‘shiny’ things?

[16:25] How can someone get involved with a CRM system without shelling out a lot of cash?

[19:40] If you’re going to invest in something like this, really invest in it and use it! Don’t let it become a monthly payment monster.

[22:55] Before you invest in a CRM system, really sit down and write down what you’d like to achieve with it.

[25:55] You can really go into a deep rabbit hole with CRM systems, so really take the time to learn what you’re getting into.

[30:20] Feel free to get in touch with Rob if you’d like to learn more about CRM systems!

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Infusionsoft.com

Confusionclinic.com

Confusionclinic.com/books

Nov 25, 2016

Are you glad Vicky and Joe are no longer talking about hostage negotiations? Well, if you still have withdrawals, you can download Vicky’s hostage negotiation PDF! Link in the resources! On this week’s episode, Vicky discusses why you should send gifts in your direct-mail marketing campaigns and how to create shock & awe with your direct-mail letters!

 

Key Takeaways:

[0:50] Why is it so cold in Vicky and Joe’s house?

[4:20] Get the rare, first edition hostage negotiation PDF on Vicky’s website.

[4:35] This is Episode 50!! Wow!

[7:05] Vicky talks about the direct-mail letters she receives from her inner circle.

[9:50] Put small freebies in your direct-mail!

[12:15] People give up too easily on their direct-mail campaigns.

[13:15] How can you create a shock & awe direct-mail marketing campaign?

[15:35] Work on your budget based on how much your customer is worth to you.

[16:15] Vicky likes to give people chocolates, but be careful - chocolate melts in the mail!

[17:30] Don’t send people sharp objects in the mail. Just a FYI.

[17:35] So, why does sending gifts in the mail work?

[21:30] Vicky plans on doing a whole series about guerrilla marketing.

[24:00] Don’t send USB sticks (or anything that must be plugged in) in your direct-mail marketing campaign.

[25:10] Joe does a quick recap of what makes a successful direct-mail marketing campaign.

[26:15] Interested in joining Vicky’s inner circle? There’s a link in the resources!

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Businessforsuperheroes.com/hostage

Nov 18, 2016

Vicky and Joe are celebrating their 7th wedding anniversary today and that means more alcohol on this special occasion! And finally, the moment we’ve all been waiting for, Vicky discusses the 5th and final stage of their hostage negotiation series. In fact, you can download a free PDF on this very subject to get a recap of all five steps in the show notes below.

 

Key Takeaways:

[0:40] It’s Vicky and Joe’s 7th wedding anniversary! 

[2:15] Vicky and Joe are at the 5th and final stage of their hostage negotiation series. Hurray!

[4:25] Be sure to go to Businessforsuperheroes.com/hostage to get your hands on the Hostage negotiation tactics PDF.

[6:20] Vicky replies to every email she gets!

[9:45] Joe has had enough alcohol for one night!

[11:30] When people purchase from you, that’s a really big decision they have to make.

[11:55] Reconfirm what your customer’s pain points are.

[14:35] After people buy from you, they need to know ‘what’s next’ after that purchase.

[17:10] Always be clear as to what’s going to happen. The worst thing you can do is confuse people!

[21:15] Joe does a recap of the five hostage negotiation steps one last time!

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Businessforsuperheroes.com/hostage

Nov 11, 2016

Vicky and Joe just got back from Vicky’s Who Are You event last week! It was exciting, but don’t worry if you missed it, Vicky is planning on hosting another one in the spring. Stay tuned for that! Vicky and Joe continue their FBI hostage negotiation discussion and are now on step 4—influence! Most people skip the first 3 steps and get right to step 4, but that’s not how you build trust and expertise with your prospects.

 

Key Takeaways:

[1:15] Vicky discusses the Who Are You event she hosted last week! 

[4:10] Her event was one of the first times where Joe was able to see Vicky being a grown up.

[6:35] Vicky is already in the process of thinking about version 2.0.

[7:45] This week, Vicky and Joe continue their never-ending hostage negotiation topic.

[8:25] Vicky is always happy to receive feedback. Let her know if you need this series to stop!

[8:35] Joe does a recap of the 5 stages to a successful FBI hostage negotiation.

[10:05] Instead of doing the first 3 steps, most people tend to skip the steps and get right to step 4.

[12:45] Your customers are in pain. This is where you come in as a business owner!

[16:10] Give lots of value to your prospects. You don’t have to give all of your stuff away for free, but there needs to be a balance.

[19:10] A prospect asked Vicky to ghostwrite a book. Vicky shares what her book package really entails and how she’s giving her clients more value.

[21:40] Tune into next week for the last and final stage of FBI hostage negotiation tactics!

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Nov 4, 2016

Vicky and Joe continue their hostage negotiation conversation! Although this episode covers step three, rapport building, Joe wonders if this series will ever end. This week, Vicky covers the differences between empathy and rapport, how to convey rapport into your marketing, and why it’s a good thing to piss people off! Tune in next week for step four, which covers influence!

 

Key Takeaways:

[3:55] Vicky and Joe carry on with their hostage negotiation theme. Will it ever end?
[4:15] This week Vicky focuses on step three, which is building rapport!

[4:20] Joe does a quick recap of the five stages to a successful hostage negotiation.

[6:10] What’s the actual definition of rapport?

[10:00] This is not about selling to people who don’t want your service. It’s about selling to people who are already interested.

[12:35] Have you ever noticed somebody having a dull personality online, but when you meet them in person, they’re completely different? The way you sound in person needs to match the way you sound online.

[17:00] The people you really piss off with your marketing will not be your clients, and that’s a good thing!

[20:25] What are some of Vicky’s top ways to create rapport?

[22:30] By the way, please review this podcast on iTunes! It does help.

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Tinyurl.com/spookydingle

Oct 28, 2016

Vicky and Joe continue their mini series on hostage negotiation tactics and dive into the subject of empathy! Last week, they covered some of the benefits of being a good listener, and this week you’ll learn how to turn your active listening skills into empathy by putting yourself in someone’s else’s shoes. Vicky even plays a song on this very subject from Joe South and The Believers!

 

Key Takeaways:

[3:45] Joe does a quick recap of the five stages of hostage negotiation.

[5:00] NYPD hostage negotiators are taught to spend 80% of their time listening and only 20% of their time talking.

[5:20] Joe spends about 50% of his time being a goldfish.

[8:35] If you want the hostage-taker to do what you want, he’s going to first have to like you.

[9:55] The point is, you need a little bit of empathy.

[10:15] Off topic: Vicky dropped her phone in the toilet...again.

[10:55] Vicky plays a song from Joe South and The Believers called Walk a Mile In my Shoes.

[12:35] If you listen to this song, it’s all about putting yourself in somebody else’s shoes for once and realizing you’re a dick!

[13:15] In order to effectively use empathy, you have to get in somebody’s head and in order to do that, you have to learn about them!

[15:40] So, what types of things tend to piss people off?

[16:40] What are Joe’s hot buttons? Pride in stupidity.

[17:25] Vicky hates when brands make the assumption that all women want pink things.

[18:10] Let vicky and Joe know what gets you heated up!

[19:00] Make a note of what annoys your potential customers, the more you know, the more power you will have in convincing them you’re the better option!

[20:55] You need to understand what your customers care about and that’s not always as easy as it seems.

[21:25] You don’t just have to understand your clients, you have to get to know them.

[22:15] Bad marketing focuses on the ‘I’m right, you're wrong’ aspect. Good marketing focuses on the customer’s pain and makes them the hero.

[24:00] Have a problem? Feel free to borrow Vicky’s brain.

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Joe South and The Believers called Walk a Mile in My Shoes

Podfly.net

 

Oct 21, 2016

In an unplanned and unorganized fashion, Vicky and Joe resume their conversation from last week about hostage negotiations. If you missed it, there are five stages to being an effective hostage negotiator. Vicky and Joe dive into the first stage, which is active listening. How can you be a good listener? Tune in to the show to find out more!

 

Key Takeaways:

[2:20] Vicky and Joe were at the pub Sunday night and…

[3:55] So, what’s the topic for today’s conversation? Hostage negotiations!

[4:35] Joe does a quick recap of the 5 stages to a successful hostage negotiation.

[7:35] Okay, Vicky is holding the chickens hostage, what should Joe do?

[8:35] If you’re dealing with a psycho chicken hostage-taker who needs eggs for cake, you now know what you have to do.

[8:45] How does this hostage situation apply to business?

[11:50] Another strategy hostage negotiators use is effective pauses within the conversation.

[14:05] Pointing at people is really aggressive. This is why they use the ‘Thumb of Power’.

[17:55] Mirroring is an important tactic. Repeat the last few words of what the customer said to let them know you’re listening.

[21:10] If something is not clear to you, be sure to clarify!

[24:50] Next week, Vicky and Joe will discuss the second stage to being a good hostage negotiator — the effective use of empathy!

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Businessforsuperheroes.com/events/who-are-you

Projectdingle.co.uk/

Oct 14, 2016

Vicky and Joe are a bit sick this week, so bare with them! Vicky starts off the podcast with something she learned on The Cracked Podcast. Apparently, people who suffer from PTSD can find a bit of relief through a combination of going to therapy and taking MDMA. In the context of business, Vicky discusses FBI hostage negotiation techniques and how you can incorporate them into your marketing persuasion strategy.

 

Key Takeaways:

[1:00] Both Joe and Vicky are sick this week :(!

[1:55] Somebody emailed Vicky the other day, letting her know how much he loved the podcast and her book. Thank you!

[3:00] Vicky loves The Cracked Podcast right now.

[3:55] Vicky hates the way drugs are handled in the UK and in the Western world.

[4:25] The Cracked Podcast was talking about PTSD and why the cure for it is illegal.

[5:50] It was basically a podcast episode about psychedelics.

[8:55] According to the podcast, giving people MDMA while in therapy has helped with their PTSD.

[10:50] FYI, Vicky is not telling you to go take drugs.

[12:40] Let’s make a quick topic transition from drugs to hostage negotiation techniques.

[13:15] Everybody who runs a business is in the business to persuade.

[15:10] Stage 1 of your marketing persuasion strategy is to actively listen.

[16:30] How do you really ‘actively’ listen to someone?

[20:55] Stage 2 is to practice empathy.

[22:05] Stage 3 is rapport.

[22:20] Stage 4 is influence.

[22:50] Stage 5 is behavioral change.

[24:40] Vicky is having a photoshoot tomorrow.

[27:40] We need to look like who we are and we need professional photos to help represent that.

[28:15] Remember! Vicky’s event is on the 3rd and the 4th of November. 

 

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/events/who-are-you

The Cracked Podcast

Why The Best Treatment for PTSD May Be An Illegal Drug

 

Oct 7, 2016

Vicky is currently at a mastermind meeting in Ireland. Since Joe is back in England, Vicky sits down with her mentor, Jon McCulloch, to discuss premium pricing. The biggest problem that comes up at these mastermind meetings is that business owners are not charging enough, so how can they, and you, fix this problem? You’ll have to listen in for answers!

 

Key Takeaways:

[0:45] Vicky is in Ireland!

[1:00] The thing that comes up the most at Vicky’s mastermind group is that no one is charging enough.

[2:45] Jon shares an example of the times he’s charged too little.

[5:50] When selling a product you always want to emphasize to the client what they’re going to get out of it.

[7:00] Jon shares another story about a dentist and how the dentist sells his premium services.

[12:20] Why do businesses give discounts when the customer didn’t even ask for it?

[14:45] Don’t forget! Vicky’s event is on the 3rd and the 4th of November.

[15:30] What’s the easiest way to increase your prices?

[18:10] Don’t just settle on delivering a service, where you’re barely hitting your industry’s standard. Offer an out-of-the-box experience instead!

[21:55] You don’t have to double your prices overnight. Start by increasing your prices in increments.

[23:30] Stayed tuned for next week’s episode, featuring Joe!

[25:15] Email Jon and get a free book!

 

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/events/who-are-you

www.jonmcculloch.com

www.growyourbusinessfast.com

Sep 30, 2016

Vicky and Joe are back from holiday! Vicky dives right into the ethics of writing and why plagiarism is a huge no-no! She even recommends unsubscribing to all your competitors so you don't risk copying their style and tone of voice. If you really like a writer's stuff, instead of stealing it, post it on your blog and give them credit for it. It doesn't have to be complicated.

 

Key Takeaways:

[2:20] Vicky and Joe are back from Holiday!

[3:45] Vicky discusses how to not get on a podcast as a guest.

[6:50] Let's talk about plagiarism.

[7:20] What's a swipe file?

[11:35] Don't copy and paste other people's work!

[11:45] Vicky shares a story about plagiarism that happened to her mentor, John.

[15:45] Unsubscribe to all of your competitors!

[17:20] There's nothing wrong with reaching out to the original writer and giving them credit.

[18:55] Don't do your competitor's courses just to swipe the content of it.

[21:25] Look out for Vicky's event on November 3rd and 4th.

[21:35] If you book before the end of September, Vicky will pay for your hotel room!

[23:45] If you feel icky about what you're doing, then it probably is icky!

[27:05] Stay tuned to next week's episode about hostage negotiations! 

 

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/events/who-are-you

Sep 23, 2016

Vicky and Joe are on holiday in Kalymnos, so be prepared for a very unprepared podcast episode. Vicky and Joe do a quick summary of their trip so far on the island and the lovely hotel they are currently staying at. What business lessons can you learn from friendly hotel staff? Vicky shares some tips on this episode!

 

Key Takeaways:

[1:00] Vicky and Joe are on holiday!

[2:35] It's important to switch off and turn your business off!

[3:30] Kalymnos airport is the worst place in the world.

[7:40] Lots of walking happening here.

[8:40] The hotel staff have made Vicky and Joe's experience very lovely.

[8:55] People will accept lower quality if the service is amazing.

[13:55] Vicky is tired from the physically active trip she is having.

[16:15] Vicky and Joe haven't been able to do the Dirty Dancing lift yet.

[16:45] What is foot catch?

[17:50] Summary: Make people feel special when dealing with your business. 

 

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Sep 16, 2016

Vicky invites Sean D'Souza, from Psychotactics, on the show today. Sean has been living in New Zealand for the last 16 years, but grew up in India. What's fantastic about Sean is that he offers a breath of fresh air in a word filled with immediate results. Sean discusses why feedback is so, so important to your success and shares a great and fun lesson from Calvin and Hobbes about tuna sandwiches, so stay till the end!

 

Key Takeaways:

[0:55] Unfortunately Joe is not here to join us!

[1:40] Who is Sean?

[5:05] Sean has lived in New Zealand for the last 16 years.

[8:35] What does success mean for Sean?

[12:35] What's Sean's 'secret'?

[14:35] Why are Sean's products so different from everyone else's?

[19:15] It takes quite a long time to build the business that you want.

[20:15] So, what does Sean do?

[26:30] Sean really, really listens to user feedback.

[29:30] Sean gets around 100-600 pieces of feedback every year on his website alone.

[32:55] Feedback will help you get better and improve.

[35:00] Sean shares a Calvin and Hobbes story.

[36:10] Sometimes life is as simple as a tuna sandwich.

[36:45] So, audience, where is your tuna sandwich?

[37:55] What's next for Sean?

 

Mentioned in This Episode:

www.psychotactics.com

www.psychotactics.com/free/resistance-game

The Brain Audit by Sean D’Souza

The Talent Code by Daniel Coyle

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Sep 9, 2016

Vicky discusses why human beings tend to be forgetful. Most of the time when people are learning a new set of skills, it boils down to three reasons why that knowledge simply doesn't stick for them. Towards the end, Vicky also discusses what the 'Ebbinghaus curve of forgetting' is and why it matters!

 

Key Takeaways:

[0:50] Vicky and Joe are going on holiday!

[1:40] The chickens have also been on holiday...

[4:25] How do humans learn?

[6:10] Worried you're going to teach something too basic? Don't. People don't know what you know.

[8:25] Vicky tells a story about a trainer blasting jargon at employees.

[11:45] People forget most of what they learn.

[14:20] Most people aren't disciplined enough.

[16:45] The teacher tends to be very poor at following up.

[21:10] People are crap at making decisions and tend to make a choice at the last minute.

[22:15] Should we split this into two podcasts...?

[23:40] What is the 'Ebbinghaus curve of forgetting'?

[28:20] Let's revisit this topic not next week, but the week after that.

 

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Sep 2, 2016

Vicky challenges her dear listeners to think about their USP (Unique Stand Point). What is unique or different about your business? And no, you can't have more than one! You have to know what that one (one!) thing is that sets you apart from everybody else. Vicky discusses what her USP is on the show and why having that one USP for your business is so valuable.

 

Key Takeaways:

[0:50] What does USP stand for?

[2:40] Vicky has over-committed herself again.

[3:55] Vicky hates ladders by the way!!

[5:30] Let's talk about USPs!

[6:15] Standing out from the crowd makes you vulnerable, which is why so many people are afraid to do it!

[7:00] It's okay to learn from different people, but trying to copy them step-by-step is not good!

[8:10] What's your business's USP?

[9:25] You can only have one USP, you can't have several. What is the one thing that sets you apart from everybody else?

[10:45] What is Vicky's USP?

[11:50] What is Joe's USP?

[14:00] If none of your competitors are saying it, then claim your spot as the best!

[17:35] Mona Lisa is just another painting, yet people are fascinated by it...Does Vicky need more wine?

[21:05] What is it about you that makes you different?

[23:00] Vicky is giving you homework, dear listeners!

[24:15] Are you excited about Vicky's upcoming event? It's coming out November 3 & 4, 2016!

 

Mentioned in This Episode:

www.businessforsuperheroes.com

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.businessforsuperheroes.com/who-are-you

Aug 26, 2016

Joe is back for this podcast episode! Vicky and Joe discuss the somewhat gray area of working for free. There are only four particular scenarios where you should really work for free, but everything outside of that, well frankly, you should moon the person asking you for free work in exchange for 'exposure'. Pull down your pants and moon them! These people are often manipulators who are out to take advantage of you.

 

Key Takeaways:

[1:50] The chickens are hiding their eggs and both Vicky and Joe are having to do a scavenger hunt to eat them.

[4:20] Write for free in exchange for exposure? How about...not...

[9:00] To be clear, Vicky doesn't have a problem with the Huffington Post's business model.

[9:05] Vicky does have a problem when people ask for stuff for free.

[9:45] If someone comes up to you and asks you to work for free, don't do it.

[11:00] Joe asks if Vicky is speaking from a point of privilege by this point, because she's already established and doesn't need the 'free' exposure?

[12:35] Vicky remembers very clearly when she had no money and no clients.

[15:00] Vicky tries to answer every email she receives, but some people are just really rude and filled with entitlement.

[16:25] When friends ask you to do work for free, they've overstepped on your friendship boundaries.

[19:00] People think it's acceptable to ask for free things from creative types, but can you imagine if the industries were changed? Can you imagine asking for free haircuts or food at nice restaurants?

[19:25] We stop this broadcast for a brief moment due to Vicky and Joe's crazy neighbor.

[21:20] Please write for me for free and when my business is successful, you'll have more work! What a scam!

[22:35] When you're first starting out and you're struggling, Vicky understands that it can be very tempting to take what comes along.

[22:55] Okay, so when is it appropriate to work for free?

[28:35] Remember! Vicky has her event in November and you don't want to miss it.

 

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Aug 19, 2016

Vicky and Dom Hodgson, a dog walker from Vicky's inner circle, conduct a bit of business banter on today's show. Dom launched his own book and Vicky shares creative tips on how he (and others) can leverage it. Also, final tip, there's a lot of trial and error to owning a business, which is why you should hire someone who is smarter than you!

 

Key Takeaways:

[0:55] Welcome Dom!

[1:30] Who is Dom and what does he do?

[3:15] What makes Dom different from other dog walker?

[7:05] What plans does Dom have for in the future?

[10:40] Dom has just finished his book! What's it about?

[11:30] Why did Dom write a book?

[12:55] How's the book doing now that it has been released?

[14:45] People who read Vicky's book are much more likely to buy from her.

[16:10] Vicky wonders who stressful it is for marketing people who have large lists.

[20:25] If you can get your audience to opt-in as they're buying the book, you can leverage your list even further.

[20:35] What advice does Dom have for those who are just starting out?

[21:00] If Dom's business didn't work out, he'd still be doing what he's currently doing.

[24:35] Thanks for listening everyone and stay tuned for next week's episode!

 

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

www.mydogssuperhero.com

Free chapter if you go to: www.mydogssuperhero.com/dogdays/

Facebook Page: Pack Leader Dog Adventures

Aug 12, 2016

Vicky breaks down what she really means by Just Flipping Do It (JFDI). She doesn't mean you have to become a reckless individual and go out there unprepared, but it does mean you do need to lower your standards a bit (in a good way) and not be such a perfectionist with things. It might sound like Vicky is being a bit tough here, but it's only because it took her three years for her to be okay with letting go of certain responsibilities. Even to this day, it's still a work in progress for her.

 

Key Takeaways:

[1:25] If you can unplug just make sure you can unplug for a few days every year.

[7:10] Nike has created a billion dollar industry with their catch phrase - Just Do It.

[8:05] What does Vicky mean by her JFDI phrase?

[9:00] Vicky picks apart what's wrong with the phrase, 'If you want something done right, do it yourself'.

[10:40] There is no such thing as perfect.

[11:55] JFDI is not about doing things recklessly.

[14;00] Business owners have to 'let go' or delegate their tasks to others. Vicky understands how hard this is because it took her 3 years to do this.

[16:05] Don't think of it as a cost, think of it as an investment.

[17:45] Stop making excuses!

[19:25] Don't say, "This task can't be done." Instead, ask yourself, "How can this task be done?" The way you say things matters.

[22:00] There are only two things that are certain in life; You're going to die and you're going to have to pay taxes.

[25:15] Vicky is hosting an event in November! Listen here to find out more details.

[27:25] Vicky worries too much, but honestly, who doesn't worry 'too much'?

 

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Aug 5, 2016

Vicky believes there's a misconception going around. Do you have any big life goals that you want to achieve? Vicky doesn't. Joe doesn't. Vicky believes most people don't have huge goalsthe way Bill Gates and Sir Richard Branson do and that's absolutely okay. You do not need to have big goals in your life in order to be successful or happy. One of Vicky's goals was to buy a nice house and she's already done that. So, what's next?

 

Key Takeaways:

[1:40] What is a 'Womble'?

[7:00] What's Joe's life goal right now?

[7:25] We fall into this trap where we think successful people have big life goals.

[8:15] We sometimes think that if we ever hope to be successful, we too need these huge goals and this makes us feel inadequate.

[9:15] What's Vicky's life goal right now? She has no idea!

[10:45] Fun fact, Vicky loves elephants.

[11:10] What does Joe care about? Goldfish.

[12:35] Vicky has been going through somewhat of an existential crisis with her business lately.

[13:30] Most people are actually “river people”. Vicky explains what she means by that.

[15:10] You should have an idea of where you're going. Live your life with purpose. Right now, Vicky feels like she's drifting through life.

[16:55] What do you want people to say at your funeral?

[19:50] Joe is happy where he is today.

[20:45] Vicky is going to be spending the next few weeks figuring out what she wants out of life and her business.

[20:50] Will there be changes? Undoubtedly.

[23:15] Vicky is in the works with something fantastic. Stay tuned for her exciting event hosted in November!

 

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrow-my-brain

Living Forward by Michael S. Hyatt

Jul 29, 2016

Vicky showcases the perfect example of a dedicated entrepreneur in today's episode. ShaoDow is a rapper with no label, no manager, and yet he was still able to sell over 20,000 albums on his own. How? He's dedicated. He understands his audience and makes the effort to go out there and physically meet his fan base. This man is so dedicated that he even learned French so he could expand his reach.

 

Key Takeaways:

[3:00] Vicky finally got to use her chainsaw!

[5:05] Vicky talks about the rapper ShaoDow.

[7:00] Good artists are very hard working and business savvy people.

[8:35] ShaoDow has sold over 20,000 albums, despite not having a manager or a label.

[11:35] You have to work at your craft every single day.

[13:25] You have to get off the couch and sell yourself.

[14:50] It's a scary thing to own your own business, but the rewards make it worth it.

[18:30] Don't work on projects you don't enjoy.

[23:00] There's nothing wrong with marketing your product to someone who can benefit from it.

[24:50] No matter what you're selling, identify your fan base and who you're selling to.

[26:00] ShaoDow puts in the effort and actually goes out of his way to meet his fans.

[26:10] He taught himself how to speak French, just so he can build his support base abroad.

[28:10] Hey! Did you know you can borrow Vicky's brain for 30 mins on Skype? Follow link in the show notes.

 

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.businessforsuperheroes.com/borrowmybrain

www.shaodowmusic.com

Jul 22, 2016

Today Vicky invites Mark Cottle and his partner Cherry on the show. Joe unfortunately could not join them for this week's call, however they do discuss something incredibly important that all business owners should look into – outsourcing. Why and when should you outsource? Mark discusses some of the benefits.

 

Key Takeaways:

[1:10] Mark is an accountant but he hasn't done any accounting in about 2 and a half years.

[1:40] Mark decided to outsource his company to Philippine workers.

[2:30] Mark and Cherry now help other companies do the same thing. 

[6:30] Why do companies outsource?

[7:00] Companies are finding it hard to find talent.

[7:45] Cherry talks about what she does for the business.

[8:50] Their business is greatly growing!

[9:25] What can people even outsource in the first place?

[11:40] Make sure your outsourced team is documenting what they're doing, so that you can use their work as training materials in the future.

[17:25] Vicky recommends all her inner-circle members document every single second of their day so they can see where they waste their time. Facebook is a huge time suck!

[18:05] Most of what you're currently doing can be done by someone else. They could even do it better than you.

[21:00] Although Vicky does not have anyone in the Philippines right now, she does have someone working for her. An extra set of hands is incredibly helpful.

[21:20] Feel like you can't let go of something? Let go of one thing as a start.

[21:40] Upwork can be a bit hit or miss, but if you want to test this outsourcing idea out, try websites like Upwork.

 

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.upwork.com

Jul 15, 2016

Vicky and Joe discuss what you have to do to get better paying clients in your industry. It really is not as hard as it seems, all you have to do is go the extra mile and offer services your clients would be happy to pay for. Successful or busy people will not mind paying extra for things that will save them time. Vicky dives into the topic and shares some key examples of what she means by providing 'extra services' for you to get a better idea on how to correctly position yourself.

 

Key Takeaways:

[1:25] What's the difference between an attic and a loft?

[7:30] People always care about their own problems.

[8:45] How do you get high-paying clients?

[13:00] Increase your prices. If you do lose clients, the increase in prices will cover it.

[14:30] Great service is not a 'feature'. You're expected to do great service. Build relationships with your clients instead.

[16:25] Can you imagine paying $40,000 a night at a resort? Why would anyone spend that much money?

[18:00] Avoid highlighting the basic service, instead highlight the high-end stuff you do provide.

[20:40] What really pisses people off in your industry?

[24:35] Gold nugget! Listen to hear Vicky's copy writing advice.

[27:10] Find out who your best customers are and focus your marketing on those types of people.

[27:20] We'll continue this topic another time!

 

Mentioned in This Episode:

www.businessforsuperheroes.com/

www.businessforsuperheroes.com/inner-circle

www.laucala.com/

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