This is Oli’s second guest appearance! Online marketing today is so saturated, so what can you do to stand out and reach your audience without being lost in the noise? By going offline! People aren’t leveraging direct-mail and print the way they used to. There’s mostly a heavy focus on email and Facebook ads, and Oli says you can use that to your advantage.
Key Takeaways:
[1:25] Who is Oli?
[2:20] What kind of trends is Oli seeing today?
[3:40] Online marketing is a very saturated place. It’s very hard to stand out.
[6:15] If everything is so saturated, what’s the solution?
[9:05] Oli gets shit from people who believe direct-mail is dead. It’s not!
[14:55] Oli has an 8-page traditional, printed, newsletter. How does he structure it?
[18:30] How can people get started sending a traditional direct-mail campaign?
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Episode 10: Quick Strategies to Increase Your Sales with Oli Luke
There are thousands, millions, of copywriters, marketers, builders, you name it, but what makes you unique? What makes you so special? Well, Vicky and Joe discuss ways you can stand out and get people interested in your service beyond just your prices. Because, if you offer the same value and service as your competitor, then people are only going to pay the cheapest price for it; and that’s the worst possible position you can be in.
Key Takeaways:
[0:50] This house is not warm. Whose idea was it to buy a 17th century cottage house in the middle of nowhere?
[2:15] What is Elephant Gin and what do they do?
[3:35] Today, we’ll be talking about what makes you so special!
[5:40] Why are we going to Mars? Because we can.
[9:15] Elon Musk could have just launched a rocket into space and called it a day, but no, he created a show out of it.
[9:55] What you’re offering isn’t really unique.
[10:35] So, how can you stand out?
[12:30] For the love of all things holy, please don’t say you’re ‘passionate’ about what you do on your website. That’s just bad marketing and copy.
[13:55] If you’re the same as everybody else and listing the same things everyone else is, how will they choose you? They will choose you based solely on price.
[15:00] Most business owners panic when they have to come up with why they’re unique.
[18:00] When the MacBook Air first came out, people were like ‘WOW’. It was the world’s thinnest notebook.
[21:55] You can pick a feature that makes you stand out as long as it’s not a generic feature like, ‘excellent service’. Vicky offers some helpful examples.
[26:00] Do you like Vicky’s ideas? You can actually borrow her brain! Link in the show notes.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
MacBook Air Introduction by Steve Jobs on Youtube
Vicky and Joe discuss five ways your faulty thinking is completely sabotaging you on this week’s show. We all have negative thoughts from time to time, but if you’re using it as a crutch and playing the victim all the time, well, why would you want to be so helpless in your own life? Vicky shares smart ways you can get out of this thinking and own your own life!
Key Takeaways:
[3:15] What will happen today will amaze you.
[6:20] Why would you want to live your life as a victim?
[7:45] Today, Vicky will be going through five ways you can take control over your own thoughts.
[9:40] If your day didn’t go as planned, did your world really end?
[10:20] Are you a mind reader?
[12:40] Don’t let your mind unravel and have it talk you out of the things you want to do.
[14:15] Vicky shares a story about how she made a simple thing turn into a catastrophe...in her mind.
[19:15] Don’t press the button that will destroy the universe.
[21:40] When Vicky started sending out her emails, it was pretty scary. When she got her first negative email, she cried.
[25:30] A quick recap of the five ways you have faulty thinking.
[27:45] So, how can you take control of your life, and your mind?
[29:25] Tune in next week! Vicky and Joe will be talking about what makes you so special!
Mentioned in This Episode:
We are wired to be social beings. We need a tribe to help us survive and thrive, which means we need to fit in as much as we can. However, in business, it’s almost exactly the opposite. We need to stand out and be different, but throughout the years, and centuries, this has proven to be very dangerous to do. Standing out too much meant you could be ostracized from society. So, it makes sense why you might have some real and deep fears about showing up in a way that’s different and eye-catching in your business.
Key Takeaways:
[3:10] Vicky’s new book is coming along nicely.
[4:25] Why are you such a scaredy cat, dear listener?
[6:40] Vicky has a recurring fear that stems from her awkward childhood days.
[13:00] As an introvert, Joe never really quite understood what the big deal was about being ostracized from a society.
[14:50] Standing out from the crowd is socially risky. Rejection is actually quite horrible for us as humans.
[17:00] You’d be surprised by how many people are chronically lonely. In fact, social media gives us the illusion that we’re connected to others online, but it’s making the problem worse.
[19:00] While it’s important that you fit in socially, it’s almost suicide business-wise to do that.
[24:35] Vicky is always skeptical about people who proclaim having a 6 or 7-figure launch. What really went on behind the scenes for you to achieve that? How many refunds did you have to do?
[28:35] Everybody has that ‘thing’ that they haven’t done because they’re afraid. Well, here’s your chance. Go out and do it!
[30:15] By the way, you should definitely join the inner circle group. It’s the perfect place where you can talk to people who finally get it and get you.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book