Neat gin? Again? Yep. And also interesting history lessons. Although it sounds like Vicky swallowed a Wikipedia page, she didn't. She's just a language nerd who goes off on Esperanto Safari – stay with us, because it's all relevant to how you can grow a more successful business. Yep, we're on Quirk Number 2, and Vicky and Joe explain why you need your own language, and how it'll help you gather more raving fans. This podcast also contains sheep, and roofs that aren't collapsing.
Key Takeaways:
[2:30] Handmade, custom oak staircases are actually really expensive. FYI.
[5:40] Today, Vicky is going to teach you how to speak Esperanto! (Not really).
[5:55] What is Esperanto?
[8:50] There are several thousands of people who learned Esperanto as their native language.
[9:55] There are people who have also learned Klingon just for fun!
[10:30] Vicky has a quick Star Trek tangent.
[11:25] Joe finds all this unofficial language stuff absurd.
[17:40] Do you have your own language? Well, you should. Vicky explains why.
[18:30] If you’re forming or building a tribe, you want your people to feel a close connection with you.
[21:20] Create a very simple, yet very ‘you’ language that people can get behind and support.
[22:55] Really, really want to join the Breaking Bread mastermind? You might have missed your chance, but sending an emergency email might save you.
[23:35] Next, Vicky and Joe will be diving into the 3rd quirk successful business owners have!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
Vicky couldn't be bothered to open tonic, so she and Joe are drinking neat gin and failing to come up with good episode names for this podcast mini-series. That's right: this is the start of a podcast mini-series! All about the 7 Quirks of Super-Rich-And-Famous Business Owners. Quirk 1 lands in your ears today, and is all about finding your niche. Which you gotta do, dude. Honestly. Listen to Vicky's tale of how she should have done this years ago... and what exciting adventures she's about to embark on now. (This episode could well make you rich – maybe possibly.)
Key Takeaways:
[2:55] Episode 144! Wow. If you’ve listened to all of these, send Vicky an email.
[4:30] Vicky has struggled so much with the ‘Niche-O-Matic’.
[5:25] Vicky recently discovered why she’s struggled so hard over the years.
[6:35] So, what is Vicky’s new niche?
[9:10] Why do people need to specialize and find a niche?
[11:05] Every year it gets harder and harder to get your respective client’s attention.
[13:10] You get paid more when you specialize.
[17:00] There will be fewer people doing what you do, which means you will have higher conversion rates.
[19:10] Vicky shares some real-world examples of people specialising in their niche!
[25:05] Are you struggling in your niche? Come to San Diego!!!
[26:00] Any questions? Just email vicky!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
Vicky and Joe have been beaten into submission by their livers, so this post-holiday podcast is powered by peppermint tea. In it, they throw around accidental innuendos (in YOUR endo) and explain in painful detail why you can't get started. Writing your book, that is. Or anything else, in fact. Tune in and find out what's holding you back, and the simple (but maybe not easy) things you can do to get started. Oh, and this podcast also contains purring.
Key Takeaways:
[2:55] Why is getting started so tough?
[5:00] Do you consider yourself not ‘qualified enough’ to write a book?
[6:45] If you can easily talk about your business for more than an hour, then you are an expert!
[7:50] Who are ‘you’ to write a book? Beat that imposter syndrome.
[10:20] What you know is very valuable. Don’t underestimate yourself.
[15:15] For example, Vicky would love to read a book about sheep keeping!
[17:10] What kind of person are you? What do you stand for?
[19:25] Who are you writing for? What problem are you trying to solve?
[22:00] Vicky shares examples of how everyday professionals can benefit from writing and selling a book.
[27:00] What are people googling or searching for? Can you answer those questions in a book format?
[28:15] Vicky offers a quick recap of what you need to do to get started.
[28:45] Any questions? Email Vicky!
[29:40] Vicky and Misty will be hosting a mastermind in San Diego! Come join them.
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Vicky and Joe are in a tent. In France. And they’re worried they may have become lost in the zombie apocalypse... but they still want you to write your bloody book. Yes, even if you’re a mechanic. In fact, ESPECIALLY if you’re a mechanic. Listen up and Vicky will demolish all your excuses toot sweet. And drop a big value bomb on your butt.
Key Takeaways:
[1:10] Vicky and Joe are sitting in a tent in France right now!
[3:45] Vicky and Joe feel like they’re in the Twilight Zone.
[6:20] Want to write a book? Here are some reasons why you shouldn’t!
[8:45] Anything you can put in a book, your readers can go and look up for free, and that’s okay!
[10:40] However, that doesn’t mean it’s okay to write ‘just another fluff book’ in a weekend.
[11:35] Would professionals like, say, hairdressers benefit from writing a book?
[14:10] If you’re in the business of solving people’s problems, then people will benefit from your book.
[14:50] Would car mechanics benefit from writing a book? YES!
[17:35] What happens if you’re not a good writer?
[19:45] At the Breaking Bread mastermind, Vicky will break down the process of how to write a book!
[22:40] But there are already books written about your subject! What can you write that’s new?
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast