Vicky and Joe are back from holiday! Vicky dives right into the ethics of writing and why plagiarism is a huge no-no! She even recommends unsubscribing to all your competitors so you don't risk copying their style and tone of voice. If you really like a writer's stuff, instead of stealing it, post it on your blog and give them credit for it. It doesn't have to be complicated.
Key Takeaways:
[2:20] Vicky and Joe are back from Holiday!
[3:45] Vicky discusses how to not get on a podcast as a guest.
[6:50] Let's talk about plagiarism.
[7:20] What's a swipe file?
[11:35] Don't copy and paste other people's work!
[11:45] Vicky shares a story about plagiarism that happened to her mentor, John.
[15:45] Unsubscribe to all of your competitors!
[17:20] There's nothing wrong with reaching out to the original writer and giving them credit.
[18:55] Don't do your competitor's courses just to swipe the content of it.
[21:25] Look out for Vicky's event on November 3rd and 4th.
[21:35] If you book before the end of September, Vicky will pay for your hotel room!
[23:45] If you feel icky about what you're doing, then it probably is icky!
[27:05] Stay tuned to next week's episode about hostage negotiations!
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle
Vicky and Joe are on holiday in Kalymnos, so be prepared for a very unprepared podcast episode. Vicky and Joe do a quick summary of their trip so far on the island and the lovely hotel they are currently staying at. What business lessons can you learn from friendly hotel staff? Vicky shares some tips on this episode!
Key Takeaways:
[1:00] Vicky and Joe are on holiday!
[2:35] It's important to switch off and turn your business off!
[3:30] Kalymnos airport is the worst place in the world.
[7:40] Lots of walking happening here.
[8:40] The hotel staff have made Vicky and Joe's experience very lovely.
[8:55] People will accept lower quality if the service is amazing.
[13:55] Vicky is tired from the physically active trip she is having.
[16:15] Vicky and Joe haven't been able to do the Dirty Dancing lift yet.
[16:45] What is foot catch?
[17:50] Summary: Make people feel special when dealing with your business.
Mentioned in This Episode:
www.businessforsuperheroes.com
Vicky invites Sean D'Souza, from Psychotactics, on the show today. Sean has been living in New Zealand for the last 16 years, but grew up in India. What's fantastic about Sean is that he offers a breath of fresh air in a word filled with immediate results. Sean discusses why feedback is so, so important to your success and shares a great and fun lesson from Calvin and Hobbes about tuna sandwiches, so stay till the end!
Key Takeaways:
[0:55] Unfortunately Joe is not here to join us!
[1:40] Who is Sean?
[5:05] Sean has lived in New Zealand for the last 16 years.
[8:35] What does success mean for Sean?
[12:35] What's Sean's 'secret'?
[14:35] Why are Sean's products so different from everyone else's?
[19:15] It takes quite a long time to build the business that you want.
[20:15] So, what does Sean do?
[26:30] Sean really, really listens to user feedback.
[29:30] Sean gets around 100-600 pieces of feedback every year on his website alone.
[32:55] Feedback will help you get better and improve.
[35:00] Sean shares a Calvin and Hobbes story.
[36:10] Sometimes life is as simple as a tuna sandwich.
[36:45] So, audience, where is your tuna sandwich?
[37:55] What's next for Sean?
Mentioned in This Episode:
www.psychotactics.com/free/resistance-game
The Brain Audit by Sean D’Souza
The Talent Code by Daniel Coyle
www.businessforsuperheroes.com
Vicky discusses why human beings tend to be forgetful. Most of the time when people are learning a new set of skills, it boils down to three reasons why that knowledge simply doesn't stick for them. Towards the end, Vicky also discusses what the 'Ebbinghaus curve of forgetting' is and why it matters!
Key Takeaways:
[0:50] Vicky and Joe are going on holiday!
[1:40] The chickens have also been on holiday...
[4:25] How do humans learn?
[6:10] Worried you're going to teach something too basic? Don't. People don't know what you know.
[8:25] Vicky tells a story about a trainer blasting jargon at employees.
[11:45] People forget most of what they learn.
[14:20] Most people aren't disciplined enough.
[16:45] The teacher tends to be very poor at following up.
[21:10] People are crap at making decisions and tend to make a choice at the last minute.
[22:15] Should we split this into two podcasts...?
[23:40] What is the 'Ebbinghaus curve of forgetting'?
[28:20] Let's revisit this topic not next week, but the week after that.
Mentioned in This Episode:
www.businessforsuperheroes.com
Vicky challenges her dear listeners to think about their USP (Unique Stand Point). What is unique or different about your business? And no, you can't have more than one! You have to know what that one (one!) thing is that sets you apart from everybody else. Vicky discusses what her USP is on the show and why having that one USP for your business is so valuable.
Key Takeaways:
[0:50] What does USP stand for?
[2:40] Vicky has over-committed herself again.
[3:55] Vicky hates ladders by the way!!
[5:30] Let's talk about USPs!
[6:15] Standing out from the crowd makes you vulnerable, which is why so many people are afraid to do it!
[7:00] It's okay to learn from different people, but trying to copy them step-by-step is not good!
[8:10] What's your business's USP?
[9:25] You can only have one USP, you can't have several. What is the one thing that sets you apart from everybody else?
[10:45] What is Vicky's USP?
[11:50] What is Joe's USP?
[14:00] If none of your competitors are saying it, then claim your spot as the best!
[17:35] Mona Lisa is just another painting, yet people are fascinated by it...Does Vicky need more wine?
[21:05] What is it about you that makes you different?
[23:00] Vicky is giving you homework, dear listeners!
[24:15] Are you excited about Vicky's upcoming event? It's coming out November 3 & 4, 2016!
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle