Monty Python, marketing idiocy, and the general state of the world: join Vicky as she chats to Ryan Wallman, aka Dr_Draper on Twitter, as he puts the world to rights. Vicky has been wanting to snaffle Ryan for years for an interview, so you'll have to excuse the initial fangirling. But he is the funniest marketer on Twitter, so there's a legit reason...
Key Takeaways:
[1:15] Who is Ryan and what does he do?
[4:00] How did Ryan learn about marketing?
[5:40] Why did Ryan decide it was time to write a book?
[10:30] Ryan intentionally wrote his book to not be serious!
[12:25] When it comes to marketing, who should you be paying attention to?
[14:30] Uncertain about your business? Ryan has some advice for you!
[17:50] What was Ryan’s process?
[20:35] Why did Ryan pick Monty Python as his inspiration?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Delusions of Brandeur by Ryan Wallman
Commonsense Direct and Digital Marketing Book by Drayton Bird
This week, Vicky cuts her own fringe. Spoiler alert: it did not go well. Then Vicky and Joe talk a little about the antiracist books they're reading, before going on to explain why you do, in fact, probably know enough to write a book. This episode includes top tips about what you can write about if your confidence is a little low. Listen, then go forth and write!
Key Takeaways:
[0:40] Vicky is unhappy with her hair and Joe’s hair.
[5:25] Dingle update!
[7:35] You forget how little people know about your topic of expertise.
[9:30] Vicky is never going to stop learning about how to write and publish books. You always have to keep learning!
[11:50] You don’t need to be the most experienced and knowledgeable in your industry to write a book.
[14:45] Get yourself a virtual assistant. It’s a life saver!
[15:35] Remember who you’re writing for and why.
[16:10] What types of topics can you write about in your area of expertise?
[22:55] The world is changing and it’s changing quickly. Your expertise is valuable to help others navigate through it.
[25:10] Vicky reads out podcast reviews! Thank you so much for leaving them!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
How to Be an Antiracist, by Ibram X. Kendi
Grit: The Power of Passion and Perseverance, by Angela Duckworth
Who Moved My Cheese?, by Spencer Johnson
Perfect Puppy Package - Carrie's Canines & Friends Dog Services
The crisis hair reaches breaking point, and Vicky and Joe ponder when this lockdown will ever end. Then they talk about actual important things. And finally, onto writing excuses: why it doesn't matter if it's all already on the internet for free because books are special, peeps!
Key Takeaways:
[1:40] Joe is still reading Wheel of Time.
[3:50] Project Dingle update.
[9:45] Googling things can sometimes overwhelm you.
[11:45] Sometimes the information on the internet is so sporadic that you have to go to multiple different sources to get the full picture.
[13:45] How do you even know if the author of the article actually knows what they’re talking about?
[15:10] What’s the difference between buying a random book on the internet vs. a random article?
[17:30] Your book is your chance for your audience to get to know you.
[19:15] People read books everywhere!
[21:10] Articles are fleeting whereas books last forever.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Bear and the Nightingale, by Katherine Arden
Grit: The Power of Passion and Perseverance Book, by Angela Duckworth
Don't Touch My Hair, by Emma Dabiri