Vicky and Joe talk about those sucky time vampires and how you can stake them right in the heart and banish them forever! Time vampires will often distract you and take you away from what’s truly important in your life. Don’t let them walk all over you because once you open the door, they just keep on coming back!
Key Takeaways:
[2:15] How does Vicky get stuff done?
[4:40] Vicky works out what her hourly rate is.
[6:00] Ignore how the ‘gurus’ work out your hourly rate. Let’s talk about your real hourly rate.
[10:00] Vicky reads the hourly wage formula out loud!
[12:30] When you know how much your time is worth, you are more conscious of how you spend your time.
[13:05] How do you destroy time vampires?
[14:35] The vampires who ask you, ‘Got a minute?’ will keep coming back to your door.
[17:10] People will treat you exactly how you allow them to treat you.
[19:55] The next time vampire is the ‘thrival’ vampire.
[21:55] Watch out for the drama llamas.
[26:15] Just say no! You’re not being rude or petty for setting boundaries.
[31:00] Tune in next week as Vicky walks you through Dan Kennedy’s top 10 management techniques!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Vicky and Joe discuss why having a scarcity mindset can be so toxic for you and your wellbeing. Have you ever been so poor where money was the only thing you could think about? Well, those thoughts help you get off your butt and take action, but they can have awful consequences if you have this scarcity/survivor mode for too long. In fact, you could find yourself struggling much more to achieve your goals and even getting burned out faster!
Key Takeaways:
[2:05] The world is not filled with terror, misery, and pain. FYI.
[2:45] Stop immersing yourself in bad news.
[3:50] People have really unrealistic expectations because of romantic comedies and what’s portrayed in movies.
[5:45] Vicky asks you, dear listener, an important question!
[7:45] Having a single-minded fixation on something like money can really destroy your decision-making skills.
[13:05] Scarcity is a good short-term mindset, but when it comes to long-term, it’s horrible for you and your willpower.
[18:40] If you meet someone really needy, perhaps put yourself in their shoes first before judging.
[19:10] So, what’s the solution if you’re in a scarcity mindset?
[20:30] Draw a large + symbol on a piece of paper. In each of the four squares/quadrants, write down urgent, not urgent, important, and not important categories and assign tasks to them. Realistically, you want to prioritize doing important, but non urgent things.
[23:30] Nothing is permanent. ‘‘That’s just the way it is” is not a good excuse for why you can’t change.
[27:55] Being more generous can help you get out of the scarcity mindset.
[30:45] Do you think in terms of abundance or scarcity?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Vicky and Joe discuss why being a celebrity is important. Now, if you believe celebrities don’t have any influence on you, then you’re sadly mistaken! Celebrities are seen as leaders in the industry, whether you like it or not. This is why it’s important for you to become a mini celebrity in your own niche. Not only do you make more money, but you are also seen as a leader.
Key Takeaways:
[1:30] Follow your passion and money will come? Really? Well, Vicky is really passionate about cheese and gin. Where’s her money?
[4:35] Hello to the stalker on the train! Thanks for saying hi!
[6:25] Also, hello Sarah!
[8:35] So, now that Vicky is a mini celebrity, what advice does she have about gaining ‘celebrity’ status? Why is it important in business?
[11:05] The public is obsessed with celebrities, which means being a celebrity sells.
[15:30] Celebrities also define trends. Celebrities are seen as leaders.
[16:30] Business niches have celebrities too!
[21:40] When you’re famous in your niche, you can make a lot more money!
[23:35] How do you become a celebrity in your niche?
[26:15] Remember, if you’re waiting for peer approval, you’re never going to get it.
[28:40] Turn yourself into a celebrity. Find what makes you different and leverage it!
Mentioned in This Episode:
James Daniel is an award winning copywriter. Although he does a variety of fantastic work, James discusses direct mail copywriting and how you can stand out from the crowd and send eye catching pieces to your potential customers and clients. James believes writing in a conversational style is the best (and proven!) way to get your message across.
Key Takeaways:
[1:50] James has been a copywriter for 12 years. He’s learned some lessons about dealing with clients.
[3:15] People don’t like corporate speak, even if they’re working in corporate!
[3:55] The conversational approach always works best.
[7:45] We’re all human beings. Your writing needs to talk to your audience like human beings.
[12:55] On a tight budget? James has some advice for you!
[18:00] You have got to be everywhere in your marketing.
[19:30] James walks you through the things he has to consider when trying to sell and market hearing aids.
[25:15] If you’re not writing this stuff down, go back and do it now!
[30:10] What advice does James have for those who are just starting out or on a very small budget?
Mentioned in This Episode: