Vicky invites Connor Benham to be a guest on today’s podcast. Connor has 7 years of Facebook ads experience and shares key advice on how you can dip your toes into this very profitable space. He covers everything from what you shouldn’t do, how to target more of your ideal customers on your own, and how to find a talented expert to help you grow your business.
Key Takeaways:
[1:25] Who is Connor and what does he do?
[2:20] What are some of the biggest mistakes people make with their Facebook ads?
[4:20] Facebook is very smart. You can’t ‘out-win’ Facebook.
[4:40] How does Facebook know you’re pregnant?
[6:50 Facebook has enough information on you to know exactly what you’re going to do before you do it.
[7:30] What’s the best way to get started using Facebook ads?
[11:55] Connor walks you through the various ways you can target your ideal customer.
[18:00] You have to present your service as an offer or package so that it forces your audience to take action.
[20:35] What’s the difference between an ad and a boosted post?
[25:50] If you don’t know what you’re doing and if you don’t want to hire someone, then at the very least, don’t give Facebook your clueless money!
[25:55] Facebook is just one of the many marketing channels you should be using.
[29:45] If you want to hire someone, what are some of the things to look for in a Facebook ads expert?
[34:50] Go to Connor’s website to download his 7 steps to a killer Facebook campaign cheat-sheet!
Mentioned in This Episode: