Ep113: Going Offline with Oli Luke

This is Oli’s second guest appearance! Online marketing today is so saturated, so what can you do to stand out and reach your audience without being lost in the noise? By going offline! People aren’t leveraging direct-mail and print the way they used to. There’s mostly a heavy focus on email and Facebook ads, and Oli says you can use that to your advantage. 

 

Key Takeaways:

[1:25] Who is Oli?

[2:20] What kind of trends is Oli seeing today?

[3:40] Online marketing is a very saturated place. It’s very hard to stand out. 

[6:15] If everything is so saturated, what’s the solution?

[9:05] Oli gets shit from people who believe direct-mail is dead. It’s not! 

[14:55] Oli has an 8-page traditional, printed, newsletter. How does he structure it? 

[18:30] How can people get started sending a traditional direct-mail campaign? 

 

 

Mentioned in This Episode:

Vicky Fraser

Vicky’s Podcast

Vicky’s Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky’s Book Club

Vicky’s new book!

Oli Luke

Episode 10: Quick Strategies to Increase Your Sales with Oli Luke