Vicky interviews Jamie Veitch, the Owner of Jamie Veitch Consulting and a PR expert. Today, Jamie discusses ways you can approach a journalist and have them quote or feature you in one of their articles. Getting featured in publications not only helps you build credibility in the work you do, but it also helps you build relevant SEO links to your website! Want to know how to seduce a journalist? Then you don’t want to miss out on this episode.
Key Takeaways:
[1:00] What does Jamie do?
[1:40] How did Jamie get started in this line of work?
[4:45] Why are we getting fake news in the media? Don’t we have journalists to discredit it?
[6:45] Can people distinguish between fake news, real news, Google ads, and organic searches? People think they can, but tests show that people actually can’t.
[9:15] What kind of pressures is the average journalist under right now? How can we work with them and make their lives easier?
[11:15] Why is PR massively underused by small businesses?
[13:00] Despite the media’s many faults, we still trust the media.
[15:15] How should you approach the media?
[23:50] What are some of the best ways to approach and build long-lasting relationships with a journalist?
[26:40] What is the biggest takeaway listeners need to know about PR?
[29:20] How can someone set up Google News Alerts?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Writing on the Wall: Social Media - The First 2,000 Years by Tom Standage