Vicky spends extra money on toilet rolls, and she has to wait for them to be shipped. Why on earth does she do this when she can just go to the supermarket and get them off the shelf? It’s all solely due to this toilet roll brand’s purpose and marketing. Here are some tips every business owner can learn from on how to charge more for an everyday product that people can get behind and support.
Key Takeaways:
[1:20] Vicky and Joe have just got back from their holiday!
[4:00] Today’s episode is about….toilet rolls?
[4:40] Aren’t there really only two types of toilet rolls? Acceptable and unacceptable?
[7:35] Why is Vicky so excited about these toilet rolls?
[9:40] Has anybody out there used bamboo toilet paper before? Let us know!
[9:45] Vicky reads the mission statement from Who Gives A Crap toilet rolls.
[10:00] 900 children under the age of five die every day from diarrhea-related diseases.
[12:00] This company gives 50% of all of their profits to help build toilets and improve sanitation all over the world. THIS is why Vicky pays more money for her toilet rolls!
[16:25] The Who Gives A Crap copy, especially on their website, is also hilarious!
[21:40] What are some of the key takeaways business owners can get from Who Gives A Crap branding?
[26:00] What makes you stand out?
[26:45] Listen to your audience and ask them key questions, then add extra value.
[29:30] If a company that sells toilet rolls can make themselves stand out, so can you!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle