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Notes in the Margin

This is a podcast about one woman's mission to help entrepreneurs and business owners write and self-publish better business books. Each week, we tackle your writing excuses (because they're our excuses too) – and help you beat the Blank Page Of Doom so you can write a book that makes a real difference. Also contains adulting fails, the adventures of the TinySheeps, and a bundle of fantastic interviews with people far smarter than us. Find us at moxiebooks.co.uk.
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Nov 18, 2016

Vicky and Joe are celebrating their 7th wedding anniversary today and that means more alcohol on this special occasion! And finally, the moment we’ve all been waiting for, Vicky discusses the 5th and final stage of their hostage negotiation series. In fact, you can download a free PDF on this very subject to get a recap of all five steps in the show notes below.

 

Key Takeaways:

[0:40] It’s Vicky and Joe’s 7th wedding anniversary! 

[2:15] Vicky and Joe are at the 5th and final stage of their hostage negotiation series. Hurray!

[4:25] Be sure to go to Businessforsuperheroes.com/hostage to get your hands on the Hostage negotiation tactics PDF.

[6:20] Vicky replies to every email she gets!

[9:45] Joe has had enough alcohol for one night!

[11:30] When people purchase from you, that’s a really big decision they have to make.

[11:55] Reconfirm what your customer’s pain points are.

[14:35] After people buy from you, they need to know ‘what’s next’ after that purchase.

[17:10] Always be clear as to what’s going to happen. The worst thing you can do is confuse people!

[21:15] Joe does a recap of the five hostage negotiation steps one last time!

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Businessforsuperheroes.com/hostage

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