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Notes in the Margin

This is a podcast about one woman's mission to help entrepreneurs and business owners write and self-publish better business books. Each week, we tackle your writing excuses (because they're our excuses too) – and help you beat the Blank Page Of Doom so you can write a book that makes a real difference. Also contains adulting fails, the adventures of the TinySheeps, and a bundle of fantastic interviews with people far smarter than us. Find us at moxiebooks.co.uk.
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Nov 11, 2016

Vicky and Joe just got back from Vicky’s Who Are You event last week! It was exciting, but don’t worry if you missed it, Vicky is planning on hosting another one in the spring. Stay tuned for that! Vicky and Joe continue their FBI hostage negotiation discussion and are now on step 4—influence! Most people skip the first 3 steps and get right to step 4, but that’s not how you build trust and expertise with your prospects.

 

Key Takeaways:

[1:15] Vicky discusses the Who Are You event she hosted last week! 

[4:10] Her event was one of the first times where Joe was able to see Vicky being a grown up.

[6:35] Vicky is already in the process of thinking about version 2.0.

[7:45] This week, Vicky and Joe continue their never-ending hostage negotiation topic.

[8:25] Vicky is always happy to receive feedback. Let her know if you need this series to stop!

[8:35] Joe does a recap of the 5 stages to a successful FBI hostage negotiation.

[10:05] Instead of doing the first 3 steps, most people tend to skip the steps and get right to step 4.

[12:45] Your customers are in pain. This is where you come in as a business owner!

[16:10] Give lots of value to your prospects. You don’t have to give all of your stuff away for free, but there needs to be a balance.

[19:10] A prospect asked Vicky to ghostwrite a book. Vicky shares what her book package really entails and how she’s giving her clients more value.

[21:40] Tune into next week for the last and final stage of FBI hostage negotiation tactics!

 

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

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