Vicky and Joe continue their mini series on hostage negotiation tactics and dive into the subject of empathy! Last week, they covered some of the benefits of being a good listener, and this week you’ll learn how to turn your active listening skills into empathy by putting yourself in someone’s else’s shoes. Vicky even plays a song on this very subject from Joe South and The Believers!
Key Takeaways:
[3:45] Joe does a quick recap of the five stages of hostage negotiation.
[5:00] NYPD hostage negotiators are taught to spend 80% of their time listening and only 20% of their time talking.
[5:20] Joe spends about 50% of his time being a goldfish.
[8:35] If you want the hostage-taker to do what you want, he’s going to first have to like you.
[9:55] The point is, you need a little bit of empathy.
[10:15] Off topic: Vicky dropped her phone in the toilet...again.
[10:55] Vicky plays a song from Joe South and The Believers called Walk a Mile In my Shoes.
[12:35] If you listen to this song, it’s all about putting yourself in somebody else’s shoes for once and realizing you’re a dick!
[13:15] In order to effectively use empathy, you have to get in somebody’s head and in order to do that, you have to learn about them!
[15:40] So, what types of things tend to piss people off?
[16:40] What are Joe’s hot buttons? Pride in stupidity.
[17:25] Vicky hates when brands make the assumption that all women want pink things.
[18:10] Let vicky and Joe know what gets you heated up!
[19:00] Make a note of what annoys your potential customers, the more you know, the more power you will have in convincing them you’re the better option!
[20:55] You need to understand what your customers care about and that’s not always as easy as it seems.
[21:25] You don’t just have to understand your clients, you have to get to know them.
[22:15] Bad marketing focuses on the ‘I’m right, you're wrong’ aspect. Good marketing focuses on the customer’s pain and makes them the hero.
[24:00] Have a problem? Feel free to borrow Vicky’s brain.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Joe South and The Believers called Walk a Mile in My Shoes