Vicky and Dom Hodgson, a dog walker from Vicky's inner circle, conduct a bit of business banter on today's show. Dom launched his own book and Vicky shares creative tips on how he (and others) can leverage it. Also, final tip, there's a lot of trial and error to owning a business, which is why you should hire someone who is smarter than you!
Key Takeaways:
[0:55] Welcome Dom!
[1:30] Who is Dom and what does he do?
[3:15] What makes Dom different from other dog walker?
[7:05] What plans does Dom have for in the future?
[10:40] Dom has just finished his book! What's it about?
[11:30] Why did Dom write a book?
[12:55] How's the book doing now that it has been released?
[14:45] People who read Vicky's book are much more likely to buy from her.
[16:10] Vicky wonders who stressful it is for marketing people who have large lists.
[20:25] If you can get your audience to opt-in as they're buying the book, you can leverage your list even further.
[20:35] What advice does Dom have for those who are just starting out?
[21:00] If Dom's business didn't work out, he'd still be doing what he's currently doing.
[24:35] Thanks for listening everyone and stay tuned for next week's episode!
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
www.businessforsuperheroes.com/borrow-my-brain
Free chapter if you go to: www.mydogssuperhero.com/dogdays/
Facebook Page: Pack Leader Dog Adventures