On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about 'storeyselling’, because the secret of selling has always been "a damn good story". Vicky will share her insights on why stories are so powerful and why it’s essential to use them in all of your marketing.
Key Takeaways:
[1:51] Vicky shares some of her favorite storybooks.
[8:59] If you want people to remember stuff, tell them a story.
[12:32] We are interested in stories about people.
[13:55] Stories are really powerful.
[15:25] Why are stories so powerful?
[17:38] Our brains are hard wired to respond to stories and we make decisions based on our emotional responses.
[21:40] Jennifer Aaker's experiment demonstrates the importance of stories.
[23:14] Vicky's suggestions on storytelling.
[25:19] Vicky’s inner-circle has access to her hour-long online tele-class on storytelling.
Mentioned in this Episode:
www.businessforsuperheroes.com/inner-circle
The Feeling of What Happens by Antonio Damasio
David Attenborough vs. George Monbiat
On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about why some stories are sticky, while others tend to die sad, lonely deaths. Vicky will detail key elements that a story must have to make it sticky.
Key Takeaways:
[01:04] What does Vicky mean by “sticky” stories?
[04:51] Sharing unverified stories overshadows the scientific stories worthy of being shared.
[05:59] Stories that do get shared, spread quickly and tend to stick.
[06:15] How can you design a story that spreads like wild fire?
[11:35] What's the secret to telling stories that are sticky?
[11:41] First – A sticky story must be SIMPLE!
[12:24] There is an important difference between dumbing down and simplification.
[14:04] Look at newspaper headlines for good examples of sticky stories.
[14:44] Second – A sticky story must be UNEXPECTED!
[17:56] Create curiosity in your stories.
[19:54] Next – A sticky story must be CONCRETE!
[22:32] Penultimately – A sticky story must be CREDIBLE!
[23:51] How can you gain credibility?
[26:04] Finally – A sticky story must be EMOTIONAL!
[26:45] Next week's podcast will be all about storytelling.
[27:02] You can use the mnemonic SUCCESS to remember the key to making sticky stories.
Mentioned in this Episode:
MADE to STICK: Why Some Ideas Survive and Others Die by Chip and Dan Heath
www.businessforsuperheroes.com/inner-circle