Join Vicky as she chats to her very very old mentor Jon McCulloch, aka the Evil Bald Genius, about how he’s actually a very kind fluffy bunny and not at all evil, and also about his books. We dig into why he wrote his books and, crucially, how’s he’s using them to grow his business. So if you’re writing a book you hope is going to help you grow your business, this is a must-listen episode. You’ll get everything you need inside. Enjoy!
Key Takeaways:
[2:05] A little bit about Jon and his latest book!
[3:45] What is Jon’s book about?
[6:10] Why did Jon want to write his book?
[8:55] People who read your book tend to be better quality customers.
[14:55] How does Jon plan on doing with the book?
[19:55] Use your book as your business card.
[26:05] Pick your social media platform of choice and just announce that you’re giving away a free book!
[32:15] When should you just quit?
[36:10] Jon shares an inspirational story about his daughter.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk